---
title: "Boot Tray — $1.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/boot-tray"
last_updated: "2026-08-10T15:25:09.312Z"
locale: en
meta:
description: "Niche score 55/100 · $1.7M/yr market · 2.3M searches/yr · $22.15 avg price. Soft demand (-30.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $1.7M/yr market · 2.3M searches/yr · $22.15 avg price. Soft demand (-30.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Boot Tray — $1.7M/yr Amazon US Niche (2026) - Flapen"
---
# **boot tray**
**Worth a look**
Shows a sweet-spot price point ($22.15 avg), but soft demand (-30.9% this quarter) keeps it on the watch list.
Market size 89Growth 10Conversion 40Competition 67Returns 47Price range 82Avg price 93Brand share 74Review moat 39Quality gap 30
**Avg price**
**Great****$22.15**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.7M**
$1.7M/yr · 2.3M searches
**Price range**
**Great****$8.07–$50.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,590.83**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-30.9%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, boot tray is a $1.7M/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **boot tray market data**
- **Units sold / yr**
- **100K–125K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$2.2M–$2.8M**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#2,514**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▲rising
**Sellers**
**29**
**Top-5 brand share**
**60%**
Top 20: 99%
**Top-5 click share**
**45%**
Top 20: 86%
**Open market**
**31%**
- SUPENUIN17% - BEHERO13% - WATANIYA PET11% - Ottomanson10% - Matace9% - tchdio9%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -30.9% search growth over the last 90 days.
125K75KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/boot-tray/trend)
## **Top boot tray search terms**
- **boot tray**637K/yr-24.6%3.0% conv. - **shoe mat**274K/yr-18.7%2.8% conv. - **shoe tray**271K/yr-21.7%2.8% conv. - **shoe mat for entryway**73K/yr+91.2%2.2% conv. - **shoe tray for entryway**139K/yr-27.0%2.7% conv. - **boot trays for entryway**232K/yr-58.8%3.0% conv. - **boot mat**107K/yr-46.2%3.0% conv. - **shoe mat tray**119K/yr-71.7%3.4% conv. - **boot mat tray**66K/yr-50.8%3.5% conv. - **shoe tray for entryway indoor**36K/yr-23.4%1.7% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/boot-tray/search-terms)
## **Top boot tray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$66K8%$132K12%$198K16%$264K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SUPENUIN Boot-Tray Heavy Duty Rubber Mat with Lip Waterproof Shoe Mat Tray for Entryway Indoor Outdoor Multi Use Catch All Trays Entryway Shoe Storage 16x27.5 Inches**SUPENUIN**$18.57**4.6★2,005 rev](https://www.amazon.com/dp/B0C58DWX1Z) [2**WATANIYA PET Boot Tray for Entryway Indoor Heavy Duty Shoe Mat Tray 2 Packs 16.7x12.8 Waterproof Shoes Trays with Raised Edge Outdoor Multi-Purpose Mats for Boots Garden Pets**WATANIYA PET**$15.75**4.4★1,461 rev](https://www.amazon.com/dp/B09ZL86Q1J) [3**Ottomanson 15 x 30 Multi-Purpose Boot Tray Waterproof Shoe & Pet Feeding Spill Tray Litter Box & Pee Pad Holder Painting & Planting Mat 1.2 Raised Edge Floor Protection**Ottomanson**$13.62**4.5★2,931 rev](https://www.amazon.com/dp/B09QMQZJBR) [4**BEHERO Boot Tray Shoe Mat Decorative Patterned Rubber Boot Matt Tray Indoor and Outdoor Use 16 x27.5 Shoe Cleaning Mat Non-Slip Shoe Storage Waterproof with Artistic Prints for Entryway(Gray)**BEHERO**$19.24**4.5★355 rev](https://www.amazon.com/dp/B0F28RSXTG) [5**Matace 1 Pack Rubber Small Boot Tray for Entryway Boot Mat Shoe Tray Shoe Mat for Indoor and Outdoor Use 27.95x 15.74 (Pack of 1)**Matace**$18.52**3.9★4,160 rev](https://www.amazon.com/dp/B095SKKQ96)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BEHERO Boot Tray Shoe Mat Rubber Shoe Matt Tray Indoor/Outdoor Use 16 x27.5 Shoe Cleaning Mat Non-Slip with Raised Edge for Entryways Decks and Patios (Black)**BEHERO**$17.95**355 rev10mo ago](https://www.amazon.com/dp/B0FS1NXL8L) [**BEHERO Boot Tray Shoe Mat Decorative Patterned Rubber Shoe Matt Tray Indoor/Outdoor Use 16 x27.5 Shoe Cleaning Mat Non-Slip Shoe Storage Waterproof Flower Prints for Entryway Velvet Bloom**BEHERO**$18.77**167 rev11mo ago](https://www.amazon.com/dp/B0FK4ZDP4H) [**BEHERO Boot Tray Shoe Mat Decorative Patterned Rubber Boot Matt Tray Indoor and Outdoor Use 16 x27.5 Shoe Cleaning Mat Non-Slip Shoe Storage Waterproof with Artistic Prints for Entryway(Gray)**BEHERO**$19.24**355 rev1y ago](https://www.amazon.com/dp/B0F28RSXTG) [**BEHERO Boot Tray Shoe Mat Decorative Patterned Rubber Boot Matt Tray Indoor and Outdoor Use 16 x27.5 Shoe Cleaning Mat Non-Slip Shoe Storage Waterproof with Artistic Prints for Entryway(Brown)**BEHERO**$18.58**355 rev1y ago](https://www.amazon.com/dp/B0F28PLV1P) [**Azadx Heavy Duty Boot Trays Natural Rubber Shoe Mat Tray for Entryway Large Boot mat Tray Multi-Purpose for Outdoor Door Mats 16x42 Inch**Azadx**$29.23**208 rev1y ago](https://www.amazon.com/dp/B0DYD45TYS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BEHERO Boot Tray Shoe Mat Rubber Shoe Matt Tray Indoor/Outdoor Use 16 x27.5 Shoe Cleaning Mat Non-Slip with Raised Edge for Entryways Decks and Patios (Black)**BEHERO**$17.95**4.5★**▲ 232%**](https://www.amazon.com/dp/B0FS1NXL8L) [**BEHERO Boot Tray Shoe Mat Decorative Patterned Rubber Boot Matt Tray Indoor and Outdoor Use 16 x27.5 Shoe Cleaning Mat Non-Slip Shoe Storage Waterproof with Artistic Prints for Entryway(Gray)**BEHERO**$19.24**4.5★**▲ 196%**](https://www.amazon.com/dp/B0F28RSXTG) [**Fasmov 3 Pack Utility Boot Tray Mat Multi-Purpose Anti-Slip Tray Mat Boots Dog Food Bowls Gardening Laundry Kitchen Garage Entryway 30 x 15 inches**Fasmov**$28.61**4.7★**▲ 191%**](https://www.amazon.com/dp/B07VVJRL2S) [**BEHERO Boot Tray Shoe Mat Decorative Patterned Rubber Shoe Matt Tray Indoor/Outdoor Use 16 x27.5 Shoe Cleaning Mat Non-Slip Shoe Storage Waterproof Flower Prints for Entryway Velvet Bloom**BEHERO**$18.77**4.8★**▲ 154%**](https://www.amazon.com/dp/B0FK4ZDP4H) [**LFCONNECT Rubber Boot Tray Shoe Trays for Entryway Versatile Boot Mat Tray with Raised Edge 47x16 Rubber Mat for Shoe Organizer Indoor/Outdoor Use**LFCONNECT**$33.34**4.7★**▲ 132%**](https://www.amazon.com/dp/B0DNSQM1VS)
**~~View all trending →~~**
## **What buyers say about boot tray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“Fits my needs”*
**Quality-Overall**14%
*“Good quality, arrived quickly,”*
**Ease Of Cleaning**11%
*“It's easy to rinse clean”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Durability**5%
*“Great durability”*
**Value For Money**4%
*“Excellent value for money”*
**Strength**4%
*“Mat very sturdy”*
**Water Resistance**3%
*“Definitely waterproof”*
**Leak-Proof**3%
*“it works great catching the spills”*
**Ease Of Use**3%
*“VERY handy”*
### **What buyers complain about **
**Size-Overall**14%
*“Size doesn't make sense”*
**Strength**10%
*“Flimsy”*
**Thickness**6%
*“thin material”*
**Quality-Overall**6%
*“Cheap cheap cheap”*
**Advertised Vs Actual Product**5%
*“Deceptive advertising”*
**Leak-Proof**5%
*“dripping on the floor”*
**Smell**5%
*“Strong Plastic Smell”*
**Value For Money**3%
*“This is really overpriced for what you get”*
**Ease Of Cleaning**3%
*“Not easy to clean”*
**Shape/Style**2%
*“difficult to get it to its shape”*
### **Top return reasons **
**Size-Overall**57%
**Material Quality**7%
**Strength**6%
**Advertised Vs Actual Product**6%
**Quality-Overall**2%
**Color**2%
**Value For Money**2%
**Functionality-Overall**2%
**Thin**2%
**Smell**2%
## **Common questions**
- **Is boot tray profitable to sell on Amazon United States?**
- The niche generates $1.7M/yr across 35 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -30.9%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the boot tray niche?**
- 21 brands and 29 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in boot tray?**
- Top complaints mined from reviews: Size-Overall, Strength, Thickness. The return rate is 3.2%.
- **When does demand for boot tray peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the boot tray niche?**
- Listings span $8.07–$50.94; the average listing price is $22.15 (sweet spot $15–$100). The average incumbent carries 2,591 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)