---
title: "Bmjl Womens Running Shorts Elastic High Waisted — $693K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/bmjl-womens-running-shorts-elastic-high-waisted"
last_updated: "2026-08-10T14:38:17.159Z"
locale: en
meta:
description: "Niche score 63/100 · $693K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $693K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bmjl Womens Running Shorts Elastic High Waisted — $693K/yr Amazon US Niche (2026) - Flapen"
---
# **bmjl womens running shorts elastic high waisted**
**Worth a look**
Shows a fragmented shelf (top 5 take 15% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 68Growth 95Conversion 8Competition 96Returns 11Price range 77Avg price 93Brand share 74Review moat 39Quality gap 48
**Competition**
**Incredible****15%**
top-5 click share — an open shelf
**Growth**
**Great****+109.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$22.06**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.02–$42.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$693K**
$693K/yr · 5.2M searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,605.65**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****8.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, bmjl womens running shorts elastic high waisted is a $693K/yr Amazon United States market (5.2M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 63/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bmjl womens running shorts elastic high waisted market data**
- **Units sold / yr**
- **40K–50K**
- avg 250–500/product
- **Revenue / yr**
- **$882K–$1.1M**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#390**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.1%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **123 days**
## **Competition & brand share**
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.
**Brands**
**38 **▲rising
**Sellers**
**99**
**Top-5 brand share**
**60%**
Top 20: 91%
**Top-5 click share**
**15%**
Top 20: 37%
**Open market**
**36%**
- CRZ YOGA32% - G Gradual10% - CADMUS7% - THE GYM PEOPLE6% - Nike6% - EZRUN4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +109.4% search growth over the last 90 days.
300K200KSpike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/bmjl-womens-running-shorts-elastic-high-waisted/trend)
## **Top bmjl womens running shorts elastic high waisted search terms**
- **crz yoga shorts**2.0M/yr+74.2%0.6% conv. - **halara shorts for women**637K/yr+342.2%0.1% conv. - **halara shorts**408K/yr+113.8%0.1% conv. - **nike shorts womens**445K/yr+51.1%0.3% conv. - **under armour shorts women**328K/yr+109.0%0.3% conv. - **crz yoga biker shorts**255K/yr+102.1%0.9% conv. - **shorts with spandex underneath**163K/yr+214.4%0.2% conv. - **crazy yoga shorts**239K/yr+48.2%0.6% conv. - **nike shorts women**158K/yr+81.9%0.2% conv. - **crz shorts**137K/yr+68.4%0.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/bmjl-womens-running-shorts-elastic-high-waisted/search-terms)
## **Top bmjl womens running shorts elastic high waisted products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$7K2%$14K3%$21K4%$28K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EZRUN Womens 3 Athletic Shorts High Waisted Split Dolphin Workout Shorts Comfy Mesh Liner for Gym Running Track (Sparkle Blue S)**EZRUN**$19.41**4.3★63 rev](https://www.amazon.com/dp/B0G8GNC1Z1) [2**CRZ YOGA High Waisted Dolphin Athletic Running Shorts for Women 3 High Split Comfy Mesh Liner for Gym Workout Track Black Small**CRZ YOGA**$26.12**4.5★2,339 rev](https://www.amazon.com/dp/B0CP1YHR5M) [3**CRZ YOGA Womens Butterluxe Biker Shorts 4 - High Waisted Booty Workout Volleyball Yoga Spandex Black Small**CRZ YOGA**$22.56**4.6★2,674 rev](https://www.amazon.com/dp/B0B2ZPL1XS) [4**CADMUS 2 in 1 Womens Workout Shorts Athletic Gym Running Shorts for Women Phone Pockets Navy Blue X-Large**CADMUS**$16.05**4.2★3,386 rev](https://www.amazon.com/dp/B08SM8Y1BX) [5**CRZ YOGA ButterLuxe Biker Shorts 6 - High Waisted Workout Running Volleyball Spandex Yoga Womens Black Medium**CRZ YOGA**$22.42**4.7★4,212 rev](https://www.amazon.com/dp/B0B287V65J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BRXL 3.5 Womens Athletic Running Shorts 2 in 1 High Waisted Pockets Workout Gym Sport Shorts BrxlAero Blue**BRXL**$25.80**45 rev4mo ago](https://www.amazon.com/dp/B0GHMMNPP5) [**PINSPARK Womens Athletic Shorts High Waisted Running Shorts 6 Bermuda Soft Workout Shorts with Pockets Tummy Control for Yoga Walking Black S**PINSPARK**$17.93**191 rev5mo ago](https://www.amazon.com/dp/B0GBWX9N29) [**EZRUN Womens 3 Athletic Shorts High Waisted Split Dolphin Workout Shorts Comfy Mesh Liner for Gym Running Track (Sparkle Blue S)**EZRUN**$19.41**63 rev6mo ago](https://www.amazon.com/dp/B0G8GNC1Z1) [**Nike Womens Tempo Dri-Fit Mid-Rise Brief-Lined Running Shorts Black/Light Magenta/Reflective Silver Medium**Nike**$31.89**356 rev1y ago](https://www.amazon.com/dp/B0FBW75TGB) [**CRZ YOGA Butterlift Linerless Shorts for Women 3 - High Waisted Comfy Yoga Casual Lounge Workout with Pockets Black Medium**CRZ YOGA**$26.14**493 rev1y ago](https://www.amazon.com/dp/B0D9LTGDWL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BRXL 3.5 Womens Athletic Running Shorts 2 in 1 High Waisted Pockets Workout Gym Sport Shorts BrxlAero Blue**BRXL**$25.80**4.1★**▲ 33%**](https://www.amazon.com/dp/B0GHMMNPP5) [**G Gradual Womens Athletic Shorts with Zipper Pocket 7 High Waisted Stretchy Bermuda Shorts for Women Workout Running Casual(Briar Rose XL)**G Gradual**$21.58**4.6★**▲ 33%**](https://www.amazon.com/dp/B0CLV52CRH) [**AUTOMET Womens Lounge Two 2 piece Sets Summer Spring Cruise Outfits 2026 Matching Beach Vacation Clothes Travel Sweatsuits Sweat Casual Romper Shorts Fashion Trendy Clothing Loungewear Khaki M**AUTOMET**$23.55**4.4★**▲ 32%**](https://www.amazon.com/dp/B0DRN1Z45K) [**CRZ YOGA High Waisted Split Running Shorts for Women 3 - Comfy Mesh Liner for Workout Athletic GymTrack Quick Dry Stelindigo Medium**CRZ YOGA**$25.84**4.5★**▲ 31%**](https://www.amazon.com/dp/B0CP1YYGJM) [**PINSPARK Womens Athletic Shorts High Waisted Running Shorts 6 Bermuda Soft Workout Shorts with Pockets Tummy Control for Yoga Walking Black S**PINSPARK**$17.93**4.4★**▲ 29%**](https://www.amazon.com/dp/B0GBWX9N29)
**~~View all trending →~~**
## **What buyers say about bmjl womens running shorts elastic high waisted**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**21%
*“Super flattering fit”*
**Comfort-Overall**19%
*“It is comfortable”*
**Soft Feel**7%
*“And soft”*
**Color**6%
*“Variety of colors”*
**Quality-Overall**5%
*“seems to be well made”*
**Exercise/Sports Suitability**5%
*“Nice athletic shorts for playing sports”*
**Pockets/Compartments**4%
*“extra pockets”*
**Material Quality**4%
*“Excellent material”*
**Value For Money**3%
*“Great Value”*
**Weight Light**2%
*“Very lightweight and breathable”*
### **What buyers complain about **
**Size-Overall**23%
*“Run really small”*
**Pockets/Compartments**4%
*“No pockets”*
**Material Quality**3%
*“Not Quality Material”*
**Waist Fit**3%
*“they were a bit big at the waist”*
**Thigh Fit**3%
*“Too tight on my thighs”*
**Quality-Overall**2%
*“Poor quality”*
**Transparency**2%
*“See through”*
**Color**2%
*“Color bleeds”*
**Thickness**2%
*“very thin material”*
**Thin**2%
*“Too thin”*
### **Top return reasons **
**Size-Overall**52%
**Length**11%
**Waist Fit**10%
**Thigh Fit**6%
**Inseam Fit**4%
**Material Quality**3%
**Hip Fit**3%
**Shape/Style**2%
**Advertised Vs Actual Product**2%
**Color**2%
## **Common questions**
- **Is bmjl womens running shorts elastic high waisted profitable to sell on Amazon United States?**
- The niche generates $693K/yr across 165 tracked products. 17 of 23 products launched in the last 360 days are still selling. 90-day search growth is +109.4%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the bmjl womens running shorts elastic high waisted niche?**
- 38 brands and 99 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in bmjl womens running shorts elastic high waisted?**
- Top complaints mined from reviews: Size-Overall, Pockets/Compartments, Material Quality. The return rate is 8.9% — above our launch gate.
- **When does demand for bmjl womens running shorts elastic high waisted peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 7.0× the quietest.
- **What does it cost to enter the bmjl womens running shorts elastic high waisted niche?**
- Listings span $7.02–$42.32; the average listing price is $22.06 (sweet spot $15–$100). The average incumbent carries 2,606 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)