---
title: "Bluey Towel — $121K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/bluey-towel"
last_updated: "2026-08-10T19:45:55.284Z"
locale: en
meta:
description: "Niche score 53/100 · $121K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $121K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bluey Towel — $121K/yr Amazon US Niche (2026) - Flapen"
---
# **bluey towel**
**Worth a look**
Shows a sweet-spot price point ($23.50 avg), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 28Growth 54Conversion 27Competition 94Returns 91Price range 75Avg price 95Brand share 6Review moat 73Quality gap 20
**Avg price**
**Incredible****$23.50**
avg listing price — sweet spot $15–$100
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$8.22–$34.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****564.73**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+27.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$121K**
$121K/yr · 239K searches
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bluey towel is a $121K/yr Amazon United States market (239K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bluey towel market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$118K–$141K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#601**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**10 **▲rising
**Sellers**
**29**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**21%**
Top 20: 52%
**Open market**
**2%**
- Bluey76% - Get Trend11% - Jay Franco7% - Disney3% - GRACE KARIN1% - Amazon Essentials1% - Open — no brand owns it (4 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +27.1% search growth over the last 90 days.
35K25KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 7.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/bluey-towel/trend)
## **Top bluey towel search terms**
- **bluey swimsuits for girls**45K/yr+67.4%0.7% conv. - **bluey beach towel**30K/yr+26.2%5.0% conv. - **bluey bathing suit**21K/yr+92.4%0.6% conv. - **bluey towel**41K/yr+8.6%3.3% conv. - **bluey swimsuit**21K/yr+29.9%0.6% conv. - **bluey bathing suit for girls**19K/yr-13.7%0.6% conv. - **bluey towels for girls**8K/yr+25.7%4.6% conv. - **bluey swim**7K/yr+24.8%0.2% conv. - **bluey bath towel**16K/yr-37.5%2.4% conv. - **girls bluey swimsuit**4K/yr+68.8%0.7% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/bluey-towel/search-terms)
## **Top bluey towel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$5K6%$7K8%$10K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bluey Swimsuit Girls Bathing Suit with Frills Long Sleeve Swimming Suit for Girls Pink 6**Bluey**$32.56**4.6★96 rev](https://www.amazon.com/dp/B0F3JM9BPS) [2**Bluey Girls Swimsuit One Piece Bathing Suit or Rash Guard Set Kids Toddlers Swimwear Pool Beach Travel Essentials Holiday (3-4 Years Lilac/Blue)**Bluey**$17.14**4.7★482 rev](https://www.amazon.com/dp/B0BN4LNRCL) [3**Bluey Little Girls UPF 50+ One Piece Bathing Suit Tie Dye Blue/Bubble Gum Pink 5-6**Bluey**$18.73**4.6★60 rev](https://www.amazon.com/dp/B0DRJF2LTJ) [4**Bluey Swimsuit | Girls One Piece Swimsuits | Bathing Suit Girls | Pink 5**Bluey**$28.29**4.8★348 rev](https://www.amazon.com/dp/B0CSZ1BKXT) [5**Bluey Girls Swimming Costume Summer Holiday Essentials Short Long Sleeve Childrens Full Body Swimsuit (Pink/Blue 5-6 Years)**Bluey**$24.60**4.7★482 rev](https://www.amazon.com/dp/B0BN4MBDPH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Get Trend Bluey Bath Towels with Hood for Girls Soft Absorbent Cotton Beach Towel Swimming Pool Hooded Poncho Shower Bath Travel Cozy for Girls Ages 2-6 (Multi Bluey)**Get Trend**$22.80**169 rev7mo ago](https://www.amazon.com/dp/B0FTFT75L9) [**Get Trend Bluey Bath Towels with Hood for Girls Soft Absorbent Cotton Beach Towel Swimming Pool Hooded Poncho Shower Bath Travel Cozy for Girls Ages 2-6 (Pink Bluey)**Get Trend**$25.55**169 rev7mo ago](https://www.amazon.com/dp/B0FTFQWD98) [**Bluey Little Girls Raglan Rash Guard and Bikini Bottom UPF 50+ Swim Set Sky Blue 5-6**Bluey**$21.52**111 rev8mo ago](https://www.amazon.com/dp/B0FY8184TF) [**Get Trend Bluey Girls Swimsuit One Piece Toddler Bathing Suit with Ruffle Shoulder UPF 50+ Pool Beach Swimwear 26Y (2-3 Years Pink/Multi Bluey)**Get Trend**$16.72**108 rev9mo ago](https://www.amazon.com/dp/B0FT4NW8TS) [**Get Trend Bluey Girls Swimsuit One Piece Toddler Bathing Suit with Ruffle Shoulder UPF 50+ Pool Beach Swimwear 26Y (3-4 Years Pink/Multi Bluey)**Get Trend**$16.97**108 rev9mo ago](https://www.amazon.com/dp/B0FT4C64M2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bluey Swimsuit Girls Bathing Suit with Frills Long Sleeve Swimming Suit for Girls Pink 6**Bluey**$32.56**4.6★**▲ 32%**](https://www.amazon.com/dp/B0F3JM9BPS) [**Bluey Bingo Toddler Girls Cosplay Tank Top and Dolphin Active French Terry Shorts Bingo Yellow 5T**Bluey**$20.74**4.8★**▲ 32%**](https://www.amazon.com/dp/B0BPT94KP3) [**Bluey Little Girls UPF 50+ One Piece Bathing Suit Tie Dye Blue/Bubble Gum Pink 5-6**Bluey**$18.73**4.6★**▲ 31%**](https://www.amazon.com/dp/B0DRJF2LTJ) [**Bluey Little Girls Ribbed One Piece Bathing Suit UPF 50+ Blush Pink 5-6**Bluey**$20.24**4.8★**▲ 30%**](https://www.amazon.com/dp/B0FLYMDXGV) [**Bluey Little Girls Raglan Rash Guard and Bikini Bottom UPF 50+ Swim Set Sky Blue 5-6**Bluey**$21.52**4.7★**▲ 28%**](https://www.amazon.com/dp/B0FY8184TF)
**~~View all trending →~~**
## **What buyers say about bluey towel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“It is well made”*
**Size-Overall**18%
*“True to size”*
**Color**15%
*“colors are bright”*
**Soft Feel**6%
*“Sooooo soft”*
**Value For Money**6%
*“Not overpriced”*
**Advertised Vs Actual Product**4%
*“It's as advertised”*
**Durability**4%
*“Durable as heck shes thrown them sat on them”*
**Comfort-Overall**3%
*“feels comfortable”*
**Material Quality**3%
*“Solid Material: I was impressed by the great quality of the construction”*
**Design-Overall**3%
*“I love the design, the colors are very bright and colorful”*
### **What buyers complain about **
**Size-Overall**36%
*“runs big”*
**Thickness**9%
*“The thickness is not good”*
**Durability**6%
*“Broke right away”*
**Advertised Vs Actual Product**5%
*“Misleading, this isnt actually Disney brand”*
**Quality-Overall**4%
*“Fit and quality is strange”*
**Strength**3%
*“Kind of flimsy for the price”*
**Washability**3%
*“Really cute and soft material could be a bit more durable cause from washing once it ripped a little”*
**Comfort-Overall**3%
*“uncomfortable”*
**Material Quality**2%
*“its not real soft cotton”*
**Allergies**2%
*“my daughter a bad rash after wearing it once”*
### **Top return reasons **
**Size-Overall**71%
**Length**3%
**Material Quality**3%
**Advertised Vs Actual Product**3%
**Quality-Overall**2%
**Value For Money**2%
**Feet Fit**2%
**Thin**2%
**Chest Fit**2%
**Color**1%
## **Common questions**
- **Is bluey towel profitable to sell on Amazon United States?**
- The niche generates $121K/yr across 103 tracked products. 3 of 26 products launched in the last 360 days are still selling. 90-day search growth is +27.1%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the bluey towel niche?**
- 10 brands and 29 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in bluey towel?**
- Top complaints mined from reviews: Size-Overall, Thickness, Durability. The return rate is 1.2%.
- **When does demand for bluey towel peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 7.6× the quietest.
- **What does it cost to enter the bluey towel niche?**
- Listings span $8.22–$34.95; the average listing price is $23.50 (sweet spot $15–$100). The average incumbent carries 565 reviews — the moat a new listing must climb.
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