---
title: "Bluey School Supplies — $40K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/bluey-school-supplies"
last_updated: "2026-08-10T18:58:46.935Z"
locale: en
meta:
description: "Niche score 35/100 · $40K/yr market · 72K searches/yr · $12.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $40K/yr market · 72K searches/yr · $12.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bluey School Supplies — $40K/yr Amazon US Niche (2026) - Flapen"
---
# **bluey school supplies**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 8Conversion 53Competition 37Returns 97Price range 58Avg price 56Brand share 0Review moat 76Quality gap 19
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****489.9**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$7.84–$24.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.71**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$40K**
$40K/yr · 72K searches
**Growth**
**Bad****-33.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bluey school supplies is a $40K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 35/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bluey school supplies market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$38K–$51K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#924**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**0%**
- LUV HER71% - Bluey19% - HER5% - Horizon Group USA3% - Mini Treasures1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -33.4% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Dec · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/bluey-school-supplies/trend)
## **Top bluey school supplies search terms**
- **bluey necklace**18K/yr-24.3%3.3% conv. - **bluey jewelry for girls**16K/yr-47.4%5.5% conv. - **bluey chapstick**12K/yr-46.5%2.7% conv. - **bluey necklace for girls**10K/yr-26.5%4.2% conv. - **bluey bracelet for girls**6K/yr-13.4%6.2% conv. - **bluey bracelets**9K/yr-32.3%2.9% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/bluey-school-supplies/search-terms)
## **Top bluey school supplies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$12K40%$16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LUV HER Bluey Girls Jewelry Set - Dress up 3 Piece Toy Jewelry Box Set with Bead Necklace Bracelet and Ring - Play Accessories - Ages 3+**LUV HER**$12.54**4.7★313 rev](https://www.amazon.com/dp/B0DH9YF58T) [2**LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+**LUV HER**$8.21**4.8★2,392 rev](https://www.amazon.com/dp/B0BCNRWTMF) [3**LUV HER Bluey Girls Jewelry Set - Dress up 9 Piece Toy Jewelry Box Set with Bead Necklace Bracelet and Ring - Play Accessories - Ages 3+**LUV HER**$21.03**4.7★313 rev](https://www.amazon.com/dp/B0DH9PCQLX) [4**LUV HER Bluey and Bingo BFF Necklace Set Girls Friendship Gift for Ages 6+**LUV HER**$8.72**4.6★239 rev](https://www.amazon.com/dp/B0DHHHWMHX) [5**LUV HER Bluey Kids Jewelry 8 Pack Beaded Friendship Bracelets Lightweight Colorful Fun for Girls Ages 3+ Gift-Ready BFF Theme Safe Elastic Stretch**LUV HER**$9.55**4.7★202 rev](https://www.amazon.com/dp/B0DX7KM3CW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bluey 5 Piece Flavored Lip Balm Set with Bluey Topper**Bluey**$9.99**0 rev4mo ago](https://www.amazon.com/dp/B0GS7H4QMP) [**Bluey Lip Gloss Bundle for Girls 6 Pack of Glosses for Lips in Assorted Flavors Plus Stickers More | Bluey Party Favors for Kids**Bluey**$11.98**6 rev6mo ago](https://www.amazon.com/dp/B0GFBQMKNC) [**Bluey and Bingo Hugging Pendant Necklace Official License 16+2 Silver Flash-Plated Bluey Family Necklace**Bluey**$24.19**11 rev7mo ago](https://www.amazon.com/dp/B0G2TVNRJ4) [**Bluey Bingo Necklaces for Girls Official License 16 / 17+3 Layered Necklace**Bluey**$11.67**16 rev10mo ago](https://www.amazon.com/dp/B0FP3PX6LP) [**Bluey Sparkle Bracelet Making Kit 4 Reversible Bracelets with Easy Closure 100+ Traditional and Puffy Resin Stickers DIY Bluey Jewelry Arts and Crafts for Kids Age 8-12 Toddler Gifts**Horizon Group USA**$8.24**214 rev11mo ago](https://www.amazon.com/dp/B0FKHQGH38)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bluey 5 Piece Flavored Lip Balm Set with Bluey Topper**Bluey**$9.99**0.0★**▲ 314%**](https://www.amazon.com/dp/B0GS7H4QMP) [**Bluey Girls Purse Crossbody Bag or Satchel Shoulder Bag with Adjustable Strap Travel Essentials Gifts for Girls (Pink)**Bluey**$24.94**4.6★**▲ 202%**](https://www.amazon.com/dp/B0F29ZRBYG) [**Bluey Bingo Necklaces for Girls Official License 16 / 17+3 Layered Necklace**Bluey**$11.67**4.6★**▲ 168%**](https://www.amazon.com/dp/B0FP3PX6LP) [**Bluey and Bingo Hugging Pendant Necklace Official License 16+2 Silver Flash-Plated Bluey Family Necklace**Bluey**$24.19**4.4★**▲ 104%**](https://www.amazon.com/dp/B0G2TVNRJ4) [**LUV HER Bluey Girls Jewelry Set - Dress up 9 Piece Toy Jewelry Box Set with Bead Necklace Bracelet and Ring - Play Accessories - Ages 3+**LUV HER**$21.03**4.7★**▲ 68%**](https://www.amazon.com/dp/B0DH9PCQLX)
**~~View all trending →~~**
## **What buyers say about bluey school supplies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**18%
*“Great present”*
**Color**18%
*“The colors are bright”*
**Quality-Overall**17%
*“Good quality”*
**Value For Money**6%
*“Great value”*
**Advertised Vs Actual Product**6%
*“As described”*
**Durability**5%
*“Super cute and durable”*
**Size-Overall**3%
*“It is a good size”*
**Adjustability/Rotatability/Reclining**2%
*“The chains are adjustable”*
**Ease Of Use**2%
*“making it comfortable to wear”*
**Fun/Entertainment Experience**2%
*“This bracelet making kit is really fun”*
### **What buyers complain about **
**Durability**29%
*“not very durable”*
**Quality-Overall**16%
*“Cheaply made”*
**Size-Overall**8%
*“Many Some of the stickers are plainly too big for it to begin with”*
**Chain/Key Quality**7%
*“unfortunately the chain on the Bluey necklace broke before we even put it on”*
**Material Quality**3%
*“The Bluey pieces are cheapo acrylic”*
**Smell**3%
*“there is a very distinct chemical smell that I cannot get rid of”*
**Gifting Purpose**2%
*“Lost birthday gift”*
**Defective Material/Parts**2%
*“Piece broke”*
**Suitability Colored Hair**2%
*“Not for ethnic hair”*
**Precious Gemstone**1%
*“But a bummer - ours didn't come with the little gem that shows up in all the product photos”*
### **Top return reasons **
**Size-Overall**27%
**Advertised Vs Actual Product**13%
**Wrist Fit**12%
**Quality-Overall**11%
**Value For Money**9%
**Defective Material/Parts**8%
**Chain/Key Quality**6%
**Color**2%
**Design-Overall**2%
**Product Condition**1%
## **Common questions**
- **Is bluey school supplies profitable to sell on Amazon United States?**
- The niche generates $40K/yr across 20 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -33.4%. Flapen's verdict: Skip it (35/100).
- **How competitive is the bluey school supplies niche?**
- 5 brands and 21 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bluey school supplies?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 0.6%.
- **When does demand for bluey school supplies peak?**
- Demand peaks in Jul–Dec; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the bluey school supplies niche?**
- Listings span $7.84–$24.94; the average listing price is $12.71 (sweet spot $15–$100). The average incumbent carries 490 reviews — the moat a new listing must climb.
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