---
title: "Bluey Costume — $83K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/bluey-costume"
last_updated: "2026-08-10T22:12:46.700Z"
locale: en
meta:
description: "Niche score 37/100 · $83K/yr market · 1.1M searches/yr · $30.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $83K/yr market · 1.1M searches/yr · $30.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bluey Costume — $83K/yr Amazon US Niche (2026) - Flapen"
---
# **bluey costume**
**Skip it**
Weak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size 21Growth 22Conversion 3Competition 68Returns 17Price range 92Avg price 95Brand share 27Review moat 79Quality gap 19
**Avg price**
**Incredible****$30.52**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.35–$56.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****426.58**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-5.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$83K**
$83K/yr · 1.1M searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****7.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, bluey costume is a $83K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 37/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bluey costume market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$183K–$244K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#5,567**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **72%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**59**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 79%
**Open market**
**8%**
- Bluey64% - Spirit Halloween9% - Hewtwerck6% - American Marketing Ent.5% - GONAAP5% - Disguise4% - Open — no brand owns it (5 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.4% search growth over the last 90 days.
250K150KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 45.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/bluey-costume/trend)
## **Top bluey costume search terms**
- **bluey costume**378K/yr-13.3%0.3% conv. - **bluey costume for kids**269K/yr-22.2%0.4% conv. - **bluey family costume**38K/yr+119.3%0.0% conv. - **bluey halloween costume**96K/yr+152.0%0.1% conv. - **bluey costume toddler**55K/yr+5.6%0.1% conv. - **bluey costumes**20K/yr+12.9%0.0% conv. - **disfraz de bluey**8K/yr+44.3%0.1% conv. - **disfraz de bluey para nia**12K/yr-4.4%0.0% conv. - **bluey custom**5K/yr-0.4%0.0% conv. - **bluey costume for girls**42K/yr-60.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/bluey-costume/search-terms)
## **Top bluey costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$17K30%$25K40%$33K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bluey One Piece Pajamas for Kids Toddlers Jumpsuit with Hood Fleece Zip Front Sleepwear Loungewear Gifts for Boys Girls (Blue 3-4 Years)**Bluey**$35.64**4.7★879 rev](https://www.amazon.com/dp/B0B88T4THB) [2**Bluey Little Boys Hooded Cosplay T-Shirt and French TerryShorts Outfit Set 7-8**Bluey**$22.38**4.8★255 rev](https://www.amazon.com/dp/B0CDDLTCMD) [3**Hewtwerck Birthday Girls Outfit T-Shirt Tutu Skirt Sets with Blue Ears Hair Clips Headband and Satin Sash (Blue 3Years-4Years)**Hewtwerck**$28.78**4.7★402 rev](https://www.amazon.com/dp/B0D7M24JY4) [4**Bluey Toddler Boys Zip Up Cosplay Windbreaker Jacket Blue 2T**Bluey**$29.70**0.0★0 rev](https://www.amazon.com/dp/B0G76XRJB6) [5**Spirit Halloween Toddler Bluey Costume - 2T**Spirit Halloween**$38.96**4.8★270 rev](https://www.amazon.com/dp/B0B1VW758L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bluey Swimming Costume Two Piece Boys Swimming Costume Long Sleeve Kids Swimsuit Blue 4**Bluey**$34.42**13 rev3mo ago](https://www.amazon.com/dp/B0GSRXVZ1N) [**Bluey Toddler Boys Zip Up Cosplay Windbreaker Jacket Blue 2T**Bluey**$29.70**0 rev6mo ago](https://www.amazon.com/dp/B0G76XRJB6) [**Bluey Toddler Boys Zip Up Cosplay Windbreaker Jacket Blue 5T**Bluey**$30.82**0 rev6mo ago](https://www.amazon.com/dp/B0G76LTD3N) [**American Marketing Ent. Bluey and Bingo Kids Halloween Costume Pajamas Suit Officially Licensed Sleepwear PJs**American Marketing Ent.**$26.83**10 rev9mo ago](https://www.amazon.com/dp/B0FV728S5T) [**Bluey Swimsuit Girls Bathing Suit with Frills Long Sleeve Swimming Suit for Girls Pink 4**Bluey**$32.33**93 rev1y ago](https://www.amazon.com/dp/B0F3JK83QB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bluey Toddler Boys Zip Up Cosplay Windbreaker Jacket Blue 5T**Bluey**$30.82**0.0★**▲ 788%**](https://www.amazon.com/dp/B0G76LTD3N) [**Costume Agent Kids Youth Toddler Blues Detective Dog Character Halloween Cosplay Costume Shirt**Costume Agent**$28.96**4.5★**▲ 788%**](https://www.amazon.com/dp/B09CQ88Q5H) [**Bluey Toddler Boys Zip Up Cosplay Windbreaker Jacket Blue 2T**Bluey**$29.70**0.0★**▲ 785%**](https://www.amazon.com/dp/B0G76XRJB6) [**Bluey Swimming Costume Two Piece Boys Swimming Costume Long Sleeve Kids Swimsuit Blue 4**Bluey**$34.42**4.9★**▲ 783%**](https://www.amazon.com/dp/B0GSRXVZ1N) [**American Marketing Ent. Bluey and Bingo Kids Halloween Costume Pajamas Suit Officially Licensed Sleepwear PJs**American Marketing Ent.**$26.83**4.9★**▲ 767%**](https://www.amazon.com/dp/B0FV728S5T)
**~~View all trending →~~**
## **What buyers say about bluey costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**36%
*“Fits well”*
**Color**12%
*“colorful”*
**Product Condition**7%
*“I purchased this new”*
**Comfort-Overall**7%
*“comfortable”*
**Soft Feel**7%
*“A+ softness”*
**Washability**7%
*“It is okay to wash before if so how”*
**Design-Overall**5%
*“Design”*
**Durability**4%
*“Durable and cute”*
**Quality-Overall**4%
*“Goid quality”*
**Stretchability/Expandability/Elasticity**1%
*“The matching shorts have a flexible elastic waistband that stays secure without digging in”*
### **What buyers complain about **
**Size-Overall**68%
*“Huge”*
**Color**9%
*“the top part looks a dingy color”*
**Advertised Vs Actual Product**5%
*“Definitely not what I received colors were completely different than what was advertised”*
**Allergies**2%
*“boogie board rash”*
### **Top return reasons **
**Size-Overall**72%
**Length**5%
**Material Quality**3%
**Waist Fit**3%
**Advertised Vs Actual Product**2%
**Chest Fit**2%
**Shoulder Fit**1%
**Hip Fit**1%
**Quality-Overall**1%
**Gap/Hole**1%
## **Common questions**
- **Is bluey costume profitable to sell on Amazon United States?**
- The niche generates $83K/yr across 36 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Skip it (37/100).
- **How competitive is the bluey costume niche?**
- 11 brands and 59 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in bluey costume?**
- Top complaints mined from reviews: Size-Overall, Color, Advertised Vs Actual Product. The return rate is 7.1% — above our launch gate.
- **When does demand for bluey costume peak?**
- Demand peaks in Sep–Oct; the busiest month runs 45.2× the quietest.
- **What does it cost to enter the bluey costume niche?**
- Listings span $13.35–$56.78; the average listing price is $30.52 (sweet spot $15–$100). The average incumbent carries 427 reviews — the moat a new listing must climb.
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