---
title: "Bluey Costume Toddler — $12K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/bluey-costume-toddler"
last_updated: "2026-08-10T15:43:34.074Z"
locale: en
meta:
description: "Niche score 32/100 · $12K/yr market · 124K searches/yr · $29.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $12K/yr market · 124K searches/yr · $29.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bluey Costume Toddler — $12K/yr Amazon US Niche (2026) - Flapen"
---
# **bluey costume toddler**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 3Growth 45Conversion 4Competition 54Returns 11Price range 95Avg price 95Brand share 0Review moat 83Quality gap 18
**Avg price**
**Incredible****$29.51**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$19.62–$39.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****345.62**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+16.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****9.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$12K**
$12K/yr · 124K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, bluey costume toddler is a $12K/yr Amazon United States market (124K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 32/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bluey costume toddler market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$30K–$37K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#4,355**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **62%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 92%
**Open market**
**0%**
- Bluey78% - Spirit Halloween18% - Disguise5% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 88 weeks — +16.3% search growth over the last 90 days.
18K13KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 89.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/bluey-costume-toddler/trend)
## **Top bluey costume toddler search terms**
- **bluey costume toddler**55K/yr+5.6%0.2% conv. - **bluey toddler costume**26K/yr+17.9%0.2% conv. - **toddler bluey costume**24K/yr+22.4%0.3% conv. - **bluey halloween costume toddler**7K/yr+267.2%0.4% conv. - **bluey costume 2t**12K/yr+5.5%1.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/bluey-costume-toddler/search-terms)
## **Top bluey costume toddler products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$60310%$1K15%$2K20%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bluey One Piece Pajamas for Kids Toddlers Jumpsuit with Hood Fleece Zip Front Sleepwear Loungewear Gifts for Boys Girls (Blue 3-4 Years)**Bluey**$35.64**4.7★879 rev](https://www.amazon.com/dp/B0B88T4THB) [2**Bluey Toddler Boys Hooded Cosplay T-Shirt and French TerryShorts Outfit Set 3T**Bluey**$21.95**4.8★255 rev](https://www.amazon.com/dp/B0CDFBQ83J) [3**Bluey Toddler Girls Cosplay T-Shirt Dress and Leggings Outfit Set 4T**Bluey**$25.42**4.8★314 rev](https://www.amazon.com/dp/B0BXXZJNFV) [4**Bluey Toddler Boys Zip Up Cosplay Windbreaker Jacket Blue 2T**Bluey**$29.70**0.0★0 rev](https://www.amazon.com/dp/B0G76XRJB6) [5**Spirit Halloween Toddler Bluey Costume - 2T**Spirit Halloween**$38.96**4.8★270 rev](https://www.amazon.com/dp/B0B1VW758L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bluey Swimming Costume Two Piece Boys Swimming Costume Long Sleeve Kids Swimsuit Blue 2T**Bluey**$35.85**13 rev3mo ago](https://www.amazon.com/dp/B0GSRV8FBN) [**Bluey Swimming Costume Two Piece Boys Swimming Costume Long Sleeve Kids Swimsuit Blue 3T**Bluey**$33.46**13 rev3mo ago](https://www.amazon.com/dp/B0GSRFY9Y5) [**Bluey Swimming Costume Two Piece Boys Swimming Costume Long Sleeve Kids Swimsuit Blue 4**Bluey**$34.42**13 rev3mo ago](https://www.amazon.com/dp/B0GSRXVZ1N) [**Bluey Toddler Boys Zip Up Cosplay Windbreaker Jacket Blue 2T**Bluey**$29.70**0 rev6mo ago](https://www.amazon.com/dp/B0G76XRJB6) [**Bluey Toddler Boys Zip Up Cosplay Windbreaker Jacket Blue 5T**Bluey**$30.82**0 rev6mo ago](https://www.amazon.com/dp/B0G76LTD3N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bluey Toddler Boys Zip Up Cosplay Windbreaker Jacket Blue 4T**Bluey**$29.79**0.0★**▲ 1000%**](https://www.amazon.com/dp/B0G76PSDBR) [**Bluey Swimming Costume Two Piece Boys Swimming Costume Long Sleeve Kids Swimsuit Blue 4**Bluey**$34.42**4.9★**▲ 1000%**](https://www.amazon.com/dp/B0GSRXVZ1N) [**Bluey Toddler Boys Zip Up Cosplay Windbreaker Jacket Blue 2T**Bluey**$29.70**0.0★**▲ 1000%**](https://www.amazon.com/dp/B0G76XRJB6) [**Bluey Toddler Boys Zip Up Cosplay Windbreaker Jacket Blue 5T**Bluey**$30.82**0.0★**▲ 1000%**](https://www.amazon.com/dp/B0G76LTD3N) [**Bluey Bingo Toddler Boys Hooded Cosplay T-Shirt and French Terry Shorts Outfit Set Orange 4T**Bluey**$21.85**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0CDF743P3)
**~~View all trending →~~**
## **What buyers say about bluey costume toddler**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**33%
*“Perfect fit”*
**Quality-Overall**12%
*“A great costume good quality we kept it a while”*
**Soft Feel**12%
*“its pretty soft”*
**Value For Money**12%
*“Good costume for the price”*
**Material Quality**11%
*“otherwise great material”*
**Durability**8%
*“Still in excellent condition”*
**Color**3%
*“colorful”*
**Weight Light**2%
*“very lightweight”*
**Allergies**2%
*“Fabric wasnt itchy and very comfortable”*
**Design-Overall**2%
*“The 2 piece design is easy to put on and take off, especially when changing after swimming”*
### **What buyers complain about **
**Size-Overall**67%
*“fits a little shorter than I'd ideally prefer”*
**Allergies**7%
*“boogie board rash”*
### **Top return reasons **
**Size-Overall**61%
**Material Quality**8%
**Length**6%
**Zipper Quality**4%
**Waist Fit**3%
**Advertised Vs Actual Product**2%
**Chest Fit**2%
**Print Quality**2%
**Shoulder Fit**2%
**Product Condition**2%
## **Common questions**
- **Is bluey costume toddler profitable to sell on Amazon United States?**
- The niche generates $12K/yr across 29 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +16.3%. Flapen's verdict: Skip it (32/100).
- **How competitive is the bluey costume toddler niche?**
- 3 brands and 56 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bluey costume toddler?**
- Top complaints mined from reviews: Size-Overall, Allergies. The return rate is 9.0% — above our launch gate.
- **When does demand for bluey costume toddler peak?**
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 89.7× the quietest.
- **What does it cost to enter the bluey costume toddler niche?**
- Listings span $19.62–$39.55; the average listing price is $29.51 (sweet spot $15–$100). The average incumbent carries 346 reviews — the moat a new listing must climb.
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