---
title: "Bluey Birthday Shirt — $36K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/bluey-birthday-shirt"
last_updated: "2026-08-10T15:43:34.923Z"
locale: en
meta:
description: "Niche score 41/100 · $36K/yr market · 184K searches/yr · $21.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $36K/yr market · 184K searches/yr · $21.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bluey Birthday Shirt — $36K/yr Amazon US Niche (2026) - Flapen"
---
# **bluey birthday shirt**
**Skip it**
A small market ($36K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 15Conversion 12Competition 92Returns 40Price range 61Avg price 90Brand share 40Review moat 85Quality gap 22
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Avg price**
**Great****$21.11**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****295.15**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$4.32–$31.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-20.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$36K**
$36K/yr · 184K searches
According to Flapen's Amazon United States niche tracking, bluey birthday shirt is a $36K/yr Amazon United States market (184K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan. Verdict: Skip it — 41/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bluey birthday shirt market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$32K–$42K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#4,313**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **94%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**19 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**23%**
Top 20: 57%
**Open market**
**15%**
- Bluey50% - Hewtwerck11% - IMEKIS7% - K-Acc7% - MOUSYA6% - FLOYU4% - Open — no brand owns it (13 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.
7K5KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/bluey-birthday-shirt/trend)
## **Top bluey birthday shirt search terms**
- **bluey birthday shirt**104K/yr-22.1%0.6% conv. - **bluey birthday shirt boy**13K/yr-2.3%0.8% conv. - **bluey birthday outfit boy**11K/yr-11.0%0.3% conv. - **bluey birthday shirt girl**11K/yr-23.1%0.3% conv. - **bluey birthday boy shirt**7K/yr-25.7%1.0% conv. - **bluey birthday girl shirt**8K/yr-30.6%0.1% conv. - **bluey birthday shirts for family**6K/yr-24.9%0.3% conv. - **bluey birthday shirts**6K/yr-10.3%0.4% conv. - **bluey 1st birthday outfit boy**6K/yr-20.5%0.4% conv. - **bluey birthday shirt 2**5K/yr-30.5%0.9% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/bluey-birthday-shirt/search-terms)
## **Top bluey birthday shirt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$7294%$1K6%$2K8%$3K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bluey Little Girls Birthday Short Sleeve Graphic Tee and Tulle Tutu Skirt Outfit Grey Blue Bingo 5**Bluey**$23.15**4.8★200 rev](https://www.amazon.com/dp/B0DT4XV5FQ) [2**Hewtwerck Birthday Girls Outfit T-Shirt Tutu Skirt Sets with Blue Ears Hair Clips Headband and Satin Sash (Blue 3Years-4Years)**Hewtwerck**$28.78**4.7★402 rev](https://www.amazon.com/dp/B0D7M24JY4) [3**Bluey Bingo Birthday Toddler Boy Girl T-Shirt Blue/Birthday Dance 2T**Bluey**$15.76**4.7★571 rev](https://www.amazon.com/dp/B0CC3SP2KH) [4**Bluey Toddler Boys Short Sleeve Mesh Button Front Raglan Shirt Bingo White Blue 2T**Bluey**$28.35**4.6★22 rev](https://www.amazon.com/dp/B0FY85RBZR) [5**K-Acc Birthday Boy/Big Brother/Big Sister T-Shirt 2-5 Years (US Age 2 Years White)**K-Acc**$14.92**4.7★150 rev](https://www.amazon.com/dp/B0D66ZXXMZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KEKEMI 2T Birthday Boy Shirt 2T Boys Cartoon Graphic Birthday T-Shirt Two Years Old Boy Short Sleeve Tees Bday Party Clothes(Blue 2T)**KEKEMI**$16.07**30 rev5mo ago](https://www.amazon.com/dp/B0GK6S9VCK) [**Bluey Toddler Boys Short Sleeve Mesh Button Front Raglan Shirt Bingo White Blue 2T**Bluey**$28.35**22 rev8mo ago](https://www.amazon.com/dp/B0FY85RBZR) [**Bluey Toddler Girls T-Shirt and Shorts Outfit Set Gingham Sky Blue 4T**Bluey**$20.90**406 rev11mo ago](https://www.amazon.com/dp/B0FJ4LTVXW) [**Bluey Tshirt Bingo Kids Tshirt Short Sleeve Boys Shirt for Summer Cotton Boys T-Shirt White 5**Bluey**$15.66**46 rev1y ago](https://www.amazon.com/dp/B0FCYTS575) [**IMEKIS Cake Smash Outfit Girl: Third 3rd Birthday Dress Toddler Confetti Tulle Sparkly Ruffle Tutu Dog Ears Hair Clips Baby One Year Old Photoshoot Clothes Sets Party Formal Kids Blue - Three 3T**IMEKIS**$28.41**114 rev1y ago](https://www.amazon.com/dp/B0F6Y1NJT8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KEKEMI 2T Birthday Boy Shirt 2T Boys Cartoon Graphic Birthday T-Shirt Two Years Old Boy Short Sleeve Tees Bday Party Clothes(Blue 2T)**KEKEMI**$16.07**4.6★**▲ 63%**](https://www.amazon.com/dp/B0GK6S9VCK) [**Bluey Tshirt Bingo Kids Tshirt Short Sleeve Boys Shirt for Summer Cotton Boys T-Shirt White 5**Bluey**$15.66**4.6★**▲ 50%**](https://www.amazon.com/dp/B0FCYTS575) [**Bluey Toddler Boys Short Sleeve Mesh Button Front Raglan Shirt Bingo White Blue 2T**Bluey**$28.35**4.6★**▲ 48%**](https://www.amazon.com/dp/B0FY85RBZR) [**Dad Shirt Men Cool Dad Club T-Shirts Fathers Day Tops Daddy Birthday Gift Tees Dads Life Clothes A-Navy Blue**FLOYU**$15.09**4.8★**▲ 47%**](https://www.amazon.com/dp/B0D2GZS6S7) [**Bluey Toddler Girls T-Shirt and Shorts Outfit Set Gingham Sky Blue 4T**Bluey**$20.90**4.8★**▲ 46%**](https://www.amazon.com/dp/B0FJ4LTVXW)
**~~View all trending →~~**
## **What buyers say about bluey birthday shirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**25%
*“Fits well”*
**Quality-Overall**12%
*“Great Quality Shirt”*
**Color**11%
*“I love the color”*
**Material Quality**6%
*“Very soft material”*
**Comfort-Overall**6%
*“Very comfy”*
**Advertised Vs Actual Product**5%
*“turned out even better than I expected”*
**Design-Overall**5%
*“Super cute design”*
**Washability**4%
*“easy to wash”*
**Soft Feel**3%
*“The fabric is soft and comfortable, which is so important for toddlers”*
**Durability**3%
*“Durable and cute”*
### **What buyers complain about **
**Size-Overall**40%
*“too small”*
**Color**10%
*“This does have a faded”*
**Print Quality**8%
*“The print quality looked like the ink was running out”*
**Quality-Overall**3%
*“Feel cheap”*
**Allergies**3%
*“itchy”*
**Advertised Vs Actual Product**3%
*“image doesnt fill out the shirt like the description”*
**Material Quality**2%
*“They feel very cheaply made”*
**Shape/Style**1%
*“The hat is a little difficult to keep the cone shape”*
**Hard Feel**1%
*“The material felt a little rough”*
**Transparency**1%
*“see through”*
### **Top return reasons **
**Size-Overall**66%
**Length**8%
**Material Quality**3%
**Advertised Vs Actual Product**3%
**Waist Fit**3%
**Chest Fit**3%
**Feet Fit**1%
**Value For Money**1%
**Quality-Overall**1%
**Color**1%
## **Common questions**
- **Is bluey birthday shirt profitable to sell on Amazon United States?**
- The niche generates $36K/yr across 86 tracked products. 2 of 17 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Skip it (41/100).
- **How competitive is the bluey birthday shirt niche?**
- 19 brands and 22 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in bluey birthday shirt?**
- Top complaints mined from reviews: Size-Overall, Color, Print Quality. The return rate is 3.8%.
- **When does demand for bluey birthday shirt peak?**
- Demand peaks in Jan; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the bluey birthday shirt niche?**
- Listings span $4.32–$31.78; the average listing price is $21.11 (sweet spot $15–$100). The average incumbent carries 295 reviews — the moat a new listing must climb.
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