---
title: "Blue Umbrella — $81K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/blue-umbrella"
last_updated: "2026-08-10T19:42:31.776Z"
locale: en
meta:
description: "Niche score 65/100 · $81K/yr market · 49K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 65/100 · $81K/yr market · 49K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blue Umbrella — $81K/yr Amazon US Niche (2026) - Flapen"
---
# **blue umbrella**
**Worth a look**
Shows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 20Growth 88Conversion 48Competition 94Returns 69Price range 53Avg price 95Brand share 95Review moat 22Quality gap 53
**Brand share**
**Incredible****38%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$43.50**
avg listing price — sweet spot $15–$100
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Growth**
**Great****+92.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$6.82–$167.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****9,663.55**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$81K**
$81K/yr · 49K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, blue umbrella is a $81K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 65/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue umbrella market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$109K–$131K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#126**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **83%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**55 **▲rising
**Sellers**
**82**
**Top-5 brand share**
**38%**
Top 20: 77%
**Top-5 click share**
**21%**
Top 20: 52%
**Open market**
**57%**
- Best Choice Products12% - Yoobure10% - Mr. Pen6% - Blissun5% - SAFAVIEH5% - Repel Umbrella4%
## **Demand & seasonality**
Weekly Amazon search volume, last 58 weeks — +92.4% search growth over the last 90 days.
1K750Spike '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May, Jun · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/blue-umbrella/trend)
## **Top blue umbrella search terms**
- **blue umbrella**24K/yr+55.1%3.2% conv. - **light blue patio umbrella**5K/yr+201.6%1.0% conv. - **navy blue umbrella**6K/yr+168.4%5.0% conv. - **light blue umbrella**6K/yr+71.3%2.7% conv. - **navy umbrella**4K/yr+159.9%4.5% conv. - **umbrella blue**3K/yr+67.9%3.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/blue-umbrella/search-terms)
## **Top blue umbrella products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$3K6%$5K8%$7K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yoobure Windproof Travel Umbrella Automatic Umbrellas for Rain - Compact Folding Umbrella with UV Protection Lightweight Portable Design for Backpack/Walking/Car Sun & Storm Ready**Yoobure**$9.56**4.5★2,913 rev](https://www.amazon.com/dp/B0CPPNDR2H) [2**Mr. Pen- Windproof Travel Umbrella**Mr. Pen**$9.44**4.4★3,583 rev](https://www.amazon.com/dp/B0DDH3PDKX) [3**Yoobure Automatic Travel Umbrellas for Rain - Portable & Compact Umbrella for Backpack Car UV Umbrellas for Sun Protection Windproof Folding Small Umbrella in Macaron for Kids Women Colorful**Yoobure**$9.53**4.5★214 rev](https://www.amazon.com/dp/B0FY2P4XDS) [4**Rain-Mate Windproof Compact Umbrellas for Rain - Strong Reinforced Fiberglass Rib Design & Auto Open & Close - Portable Folding Travel Umbrella - Lightweight & Packable for Women & Men Easy Collapse**Rain-Mate**$14.23**4.4★10,095 rev](https://www.amazon.com/dp/B01M15IBJ6) [5**Repel Windproof Travel Umbrella - Compact & Withstands Winds up to 100MPH Strongest Premium Auto Folding Umbrella for Rain and Sun - Durable Light & Portable for Women & Men Fits Backpack & Cars**Repel Umbrella**$28.30**4.5★109,906 rev](https://www.amazon.com/dp/B01K47MJFW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Best Choice Products 7.5ft Patio Market Umbrella with Wavy Trim UV-Fade-Resistant 210g Canopy Crank & Tilt Wind Vent Heavy-Duty Frame - Navy Blue**Best Choice Products**$64.27**176 rev4mo ago](https://www.amazon.com/dp/B0GRDBP8BP) [**Yoobure Automatic Travel Umbrellas for Rain - Portable & Compact Umbrella for Backpack Car UV Umbrellas for Sun Protection Windproof Folding Small Umbrella in Macaron for Kids Women Colorful**Yoobure**$9.53**214 rev8mo ago](https://www.amazon.com/dp/B0FY2P4XDS) [**MEWAY 9ft Patio Umbrella Outdoor Table Umbrellas with Push Button Tilt and Crank Market Umbrella 8 Sturdy Ribs for Deck Garden Pool and Backyard Navy**MEWAY**$40.31**305 rev10mo ago](https://www.amazon.com/dp/B0FPX8FBJN) [**LILAC Compact Travel Windproof Umbrella 43 Auto open/close Folding Quick Dry Umbrellas for Rain Lightweight Portable Small for Backpack Car Thoughtful Gift for Women Men Kids TSA Approved 1-Navy**LILAC**$8.60**441 rev1y ago](https://www.amazon.com/dp/B0FH1ZQLBF) [**Best Choice Products 10ft 3-Tier Solar Patio Umbrella Outdoor Market Sun Shade for Backyard Deck Poolside w/ 24 LED Lights Tilt Adjustment Easy Crank 8 Ribs - Breeze Blue**Best Choice Products**$95.99**2,527 rev1y ago](https://www.amazon.com/dp/B0F36PRJNW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Best Choice Products 7.5ft Patio Market Umbrella with Wavy Trim UV-Fade-Resistant 210g Canopy Crank & Tilt Wind Vent Heavy-Duty Frame - Navy Blue**Best Choice Products**$64.27**4.8★**▲ 150%**](https://www.amazon.com/dp/B0GRDBP8BP) [**MEWAY 9ft Patio Umbrella Outdoor Table Umbrellas with Push Button Tilt and Crank Market Umbrella 8 Sturdy Ribs for Deck Garden Pool and Backyard Navy**MEWAY**$40.31**4.7★**▲ 143%**](https://www.amazon.com/dp/B0FPX8FBJN) [**Best Choice Products 10ft 3-Tier Solar Patio Umbrella Outdoor Market Sun Shade for Backyard Deck Poolside w/ 24 LED Lights Tilt Adjustment Easy Crank 8 Ribs - Breeze Blue**Best Choice Products**$95.99**4.2★**▲ 141%**](https://www.amazon.com/dp/B0F36PRJNW) [**LILAC Compact Travel Windproof Umbrella 43 Auto open/close Folding Quick Dry Umbrellas for Rain Lightweight Portable Small for Backpack Car Thoughtful Gift for Women Men Kids TSA Approved 1-Navy**LILAC**$8.60**4.5★**▲ 97%**](https://www.amazon.com/dp/B0FH1ZQLBF) [**Kbrellaoutlets Patio Umbrella with UPF 50+ Protection 8 Ribs Push Button Tilt - Versatile Outdoor Shade for Garden Courtyard and Beach (Blue Pinstripe)**Kbrellaoutlets**$41.85**4.6★**▲ 95%**](https://www.amazon.com/dp/B0DY7R188V)
**~~View all trending →~~**
## **What buyers say about blue umbrella**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Good quality, good price, good size and arrived on time”*
**Strength**11%
*“Seems sturdy”*
**Value For Money**8%
*“Fair price”*
**Durability**7%
*“Material feels durable”*
**Size-Overall**6%
*“not too big”*
**Ease Of Use**6%
*“easy to carry”*
**Color**6%
*“Cute color”*
**Advertised Vs Actual Product**6%
*“Exactly as described”*
**Weather Proof**5%
*“Perfect to keep in the car for unexpected weather”*
**Compactness**4%
*“Compact as described”*
### **What buyers complain about **
**Durability**21%
*“Broke in a week”*
**Quality-Overall**11%
*“Not well made”*
**Size-Overall**9%
*“Also, the handle is way too short”*
**Ease Of Use**6%
*“hard to open”*
**Strength**4%
*“Not Sturdy”*
**Weight Heavy**3%
*“Way Too Heavy”*
**Water Resistance**3%
*“I got drenched with rain”*
**Value For Money**2%
*“Waste of money”*
**Handle Quality**2%
*“The handle came off”*
**Weather Proof**2%
*“Its not wind proof by any means”*
### **Top return reasons **
**Size-Overall**40%
**Color**11%
**Weight Heavy**10%
**Ease Of Use**4%
**Value For Money**4%
**Advertised Vs Actual Product**4%
**Functionality-Overall**4%
**Quality-Overall**3%
**Strength**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is blue umbrella profitable to sell on Amazon United States?**
- The niche generates $81K/yr across 93 tracked products. 7 of 14 products launched in the last 360 days are still selling. 90-day search growth is +92.4%. Flapen's verdict: Worth a look (65/100).
- **How competitive is the blue umbrella niche?**
- 55 brands and 82 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 38% of demand.
- **What do buyers complain about in blue umbrella?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.3%.
- **When does demand for blue umbrella peak?**
- Demand peaks in May–Jun; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the blue umbrella niche?**
- Listings span $6.82–$167.60; the average listing price is $43.50 (sweet spot $15–$100). The average incumbent carries 9,664 reviews — the moat a new listing must climb.
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