---
title: "Blue Topaz — $23K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/blue-topaz"
last_updated: "2026-08-05T23:32:14.065Z"
locale: en
meta:
description: "Niche score 46/100 · $23K/yr market · 121K searches/yr · $49.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $23K/yr market · 121K searches/yr · $49.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blue Topaz — $23K/yr Amazon US Niche (2026) - Flapen"
---
# **blue topaz**
**Skip it**
Weak search conversion (0.4%) — this niche doesn't clear our bar today.
Market size 6Growth 30Conversion 5Competition 86Returns 23Price range 35Avg price 93Brand share 85Review moat 74Quality gap 62
**Avg price**
**Great****$49.95**
avg listing price — sweet spot $15–$100
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****551.33**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$12.02–$255.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+3.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****5.7%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$23K**
$23K/yr · 121K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, blue topaz is a $23K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 50% of demand. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue topaz market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$37K–$50K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#13,210**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **81%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**36 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**50%**
Top 20: 90%
**Top-5 click share**
**29%**
Top 20: 71%
**Open market**
**43%**
- DECADENCE19% - Poxtex12% - B. BRILLIANT7% - Myhealingworld7% - BriLove6% - Bestyle6%
## **Demand**
Weekly Amazon search volume, last 33 weeks — +3.7% search growth over the last 90 days.
5K3KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/blue-topaz/trend)
## **Top blue topaz search terms**
- **blue topaz**35K/yr+14.4%0.1% conv. - **blue topaz jewelry**23K/yr-7.6%0.3% conv. - **london blue topaz necklace**20K/yr-13.5%0.1% conv. - **topaz jewelry**17K/yr+20.5%0.1% conv. - **blue topaz pendant**7K/yr+5.7%0.2% conv. - **topaz jewelry for women**10K/yr+5.2%0.2% conv. - **yellow topaz necklace**5K/yr+41.6%0.0% conv. - **topaz pendant**4K/yr-13.8%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/blue-topaz/search-terms)
## **Top blue topaz products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4584%$9156%$1K8%$2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gold Navy Blue Earrings for Women December Birthstone Jewerly Gifts Blue Jacket Huggie Hoop Earring Stack**Poxtex**$12.87**4.0★12 rev](https://www.amazon.com/dp/B0D7QJFLV8) [2**Genuine 14K Solid White Gold 6mm Round Natural Swiss Blue Topaz December Birthstone Stud Earrings**DECADENCE**$77.06**4.4★212 rev](https://www.amazon.com/dp/B076HBVF4Y) [3**Genuine 14K Solid Yellow Gold 6mm Round Natural Swiss Blue Topaz December Birthstone Stud Earrings**DECADENCE**$78.34**4.4★212 rev](https://www.amazon.com/dp/B076HCB69H) [4**Vesitim Butterfly Necklaces for Women Sterling Silver Infinity Heart Pendant Created Topaz Jewelry Gift**Vesitim**$66.74**4.6★161 rev](https://www.amazon.com/dp/B0D4H9DP3M) [5**Bestyle Gold Butterfly Necklaces for Women Blue Topaz December Birthstone Necklace Funny Cute Cubic Zirconia Necklace Jewelry Mom Wife Grandma Birthday Gifts**Bestyle**$23.77**4.9★25 rev](https://www.amazon.com/dp/B0FH1PV19B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bestyle Gold Butterfly Necklaces for Women Blue Topaz December Birthstone Necklace Funny Cute Cubic Zirconia Necklace Jewelry Mom Wife Grandma Birthday Gifts**Bestyle**$23.77**25 rev1y ago](https://www.amazon.com/dp/B0FH1PV19B) [**Myhealingworld Natural Blue Topaz 4x6mm oval faceted brilliant cut AAA quality loose calibrated gemstones for jewelry making (BOX 2 (Blue Topaz Oval 4X6 MM = 4 Stone)**Myhealingworld**$24.97**0 rev1y ago](https://www.amazon.com/dp/B0F2FHLKYM) [**Myhealingworld Natural Blue Topaz 6mm round faceted brilliant cut AAA quality loose calibrated gemstones for jewelry making (BOX 2 - (Blue Topaz round 6mm = 2 stone)**Myhealingworld**$23.40**0 rev1y ago](https://www.amazon.com/dp/B0DX2DTM9R) [**GEM NOIR Natural London Blue Topaz 7x5MM Pear Solitaire Pendant Necklace for Women in Sterling Silver November Birthstone Jewelry Gifts for Birthday Anniversary Christmas Valentines**GEM NOIR**$255.07**0 rev1y ago](https://www.amazon.com/dp/B0DTKNS3NG) [**Silver Blue Earrings for Women Navy December Birthstone Jewerly Set Blue Jacket Huggie Earring Stack for Multiple Piercing**Poxtex**$12.96**6 rev1y ago](https://www.amazon.com/dp/B0DHXX4N6Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Myhealingworld Natural Blue Topaz 6mm round faceted brilliant cut AAA quality loose calibrated gemstones for jewelry making (BOX 2 - (Blue Topaz round 6mm = 2 stone)**Myhealingworld**$23.40**0.0★**▲ 119%**](https://www.amazon.com/dp/B0DX2DTM9R) [**JewelryPalace Cushion Cut 2.6ct Genuine Blue Topaz 3 stones Rings for Her 14K White Gold 925 Sterling Silver Promise Ring for Women Natural Gemstone Jewelry Sets Rings 9**JewelryPalace**$21.86**4.4★**▲ 119%**](https://www.amazon.com/dp/B0BRKDZBTV) [**Myhealingworld Natural Blue Topaz 4x6mm oval faceted brilliant cut AAA quality loose calibrated gemstones for jewelry making (BOX 2 (Blue Topaz Oval 4X6 MM = 4 Stone)**Myhealingworld**$24.97**0.0★**▲ 117%**](https://www.amazon.com/dp/B0F2FHLKYM) [**FAMIVES Baguette Wedding Band for Women Solitaire London Blue Topaz Stacking Rings Vintage Filigree Dainty Promise Rings Anniversary Jewelry Size 7**FAMIVES**$31.54**4.3★**▲ 116%**](https://www.amazon.com/dp/B0DDT7HHFR) [**B. BRILLIANT Sterling Silver Blue Topaz Cushion-Cut Solitaire Dangle Leverback Earrings & Pendant Necklace Set**B. BRILLIANT**$60.29**4.2★**▲ 115%**](https://www.amazon.com/dp/B07QV3MQ1H)
**~~View all trending →~~**
## **What buyers say about blue topaz**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**25%
*“The color is so pretty”*
**Quality-Overall**10%
*“great quality”*
**Value For Money**8%
*“it wasnt too expensive so somewhat expected”*
**Precious Gemstone**6%
*“Beautiful Stone”*
**Design-Overall**6%
*“making this a unique piece”*
**Size-Overall**5%
*“Sizing is accurate”*
**Brightness/Shine/Glow**5%
*“The stones have a bright sparkle”*
**Gifting Purpose**4%
*“Would make a lovely gift”*
**Weight Light**3%
*“Not too heavy”*
**Metal Quality**3%
*“which is a quality stone set in sterling silver”*
### **What buyers complain about **
**Size-Overall**24%
*“Not a good fit”*
**Color**10%
*“the color is not as vibrant as the pictures”*
**Advertised Vs Actual Product**10%
*“Doesn't look like the picture”*
**Chain/Key Quality**9%
*“Chain is VERY fragile”*
**Precious Gemstone**5%
*“My only drawback—and the reason Im not giving it a perfect rating—is the stone itself”*
**Quality-Overall**3%
*“it's not something you can wear constantly so the quality is slightly less than expected”*
**Value For Money**3%
*“Looks more expensive than it is”*
**Durability**2%
*“Stones clouded up within two months”*
**Weight Light**2%
*“sooo much lighter than the picture makes them look”*
**Fastener Quality**2%
*“had a problem with the clasp as it didn't open”*
### **Top return reasons **
**Size-Overall**39%
**Color**25%
**Advertised Vs Actual Product**9%
**Metal Authenticity**5%
**Quality-Overall**4%
**Chain/Key Quality**2%
**Precious Gemstone**2%
**Neck Fit**2%
**Material Quality**2%
**Weight Heavy**1%
## **Common questions**
- **Is blue topaz profitable to sell on Amazon United States?**
- The niche generates $23K/yr across 64 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +3.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the blue topaz niche?**
- 36 brands and 47 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in blue topaz?**
- Top complaints mined from reviews: Size-Overall, Color, Advertised Vs Actual Product. The return rate is 5.7% — above our launch gate.
- **What does it cost to enter the blue topaz niche?**
- Listings span $12.02–$255.07; the average listing price is $49.95 (sweet spot $15–$100). The average incumbent carries 551 reviews — the moat a new listing must climb.
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