---
title: "Blue Top — $120K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/blue-top"
last_updated: "2026-08-10T20:03:40.427Z"
locale: en
meta:
description: "Niche score 57/100 · $120K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $120K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blue Top — $120K/yr Amazon US Niche (2026) - Flapen"
---
# **blue top**
**Worth a look**
Shows a fragmented shelf (top 5 take 15% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 28Growth 84Conversion 3Competition 96Returns 4Price range 84Avg price 95Brand share 54Review moat 39Quality gap 86
**Competition**
**Incredible****15%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$28.85**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Growth**
**Great****+81.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Great****$7.01–$66.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,583.43**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$120K**
$120K/yr · 1.5M searches
**Returns**
**Bad****10.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, blue top is a $120K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jun–Sep–Oct. Verdict: Worth a look — 57/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue top market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$87K–$115K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#7,025**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **97%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **-2 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.
**Brands**
**44 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**72%**
Top 20: 92%
**Top-5 click share**
**15%**
Top 20: 41%
**Open market**
**25%**
- Princess Polly61% - Amazon Essentials4% - YBSKG3% - PRETTYGARDEN3% - Darong2% - Hafailia2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +81.7% search growth over the last 90 days.
125K75KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Sep, Oct · busiest ÷ quietest = 5.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/blue-top/trend)
## **Top blue top search terms**
- **princess polly**628K/yr+100.6%0.1% conv. - **blue top**422K/yr+81.6%0.1% conv. - **blue tops**131K/yr+63.2%0.1% conv. - **zara tops for women**58K/yr+90.7%0.0% conv. - **princess polly tops**42K/yr+44.8%0.1% conv. - **feminine tops**27K/yr+18.8%0.0% conv. - **elevated basics womens tops**17K/yr+208.7%0.0% conv. - **tops trendy**29K/yr+15.4%0.0% conv. - **zara tops**39K/yr+17.4%0.0% conv. - **stylish tops**13K/yr+39.2%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/blue-top/search-terms)
## **Top blue top products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$5K6%$7K8%$10K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Princess Polly Dasha Mini Dress Navy**Princess Polly**$45.93**3.7★102 rev](https://www.amazon.com/dp/B0D1K53D6Z) [2**Princess Polly Renaissance Corset Lace Top Black/White**Princess Polly**$43.57**0.0★0 rev](https://www.amazon.com/dp/B0FGV2Q4LM) [3**Womens Strapless Tube Top Mini Dress Ruched Sleeveless Off Shoulder Flared Short Dress Party Club Y2K Dresses Light Blue**YBSKG**$34.20**4.3★425 rev](https://www.amazon.com/dp/B0FC2BBXJT) [4**Princess Polly Corella Top White**Princess Polly**$19.43**4.0★31 rev](https://www.amazon.com/dp/B0D1DBHDWN) [5**Princess Polly Nellie Mini Dress Brown Polka Dot**Princess Polly**$52.97**4.2★84 rev](https://www.amazon.com/dp/B0F25BDPCH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Princess Polly Renaissance Corset Lace Top White Polka**Princess Polly**$43.11**0 rev6mo ago](https://www.amazon.com/dp/B0GGV2TT35) [**Princess Polly Dasha Mini Dress Navy**Princess Polly**$45.93**102 rev8mo ago](https://www.amazon.com/dp/B0D1K53D6Z) [**Princess Polly Corella Top White**Princess Polly**$19.43**31 rev8mo ago](https://www.amazon.com/dp/B0D1DBHDWN) [**Princess Polly Nellie Mini Dress Brown Polka Dot**Princess Polly**$52.97**84 rev8mo ago](https://www.amazon.com/dp/B0F25BDPCH) [**Princess Polly Love Birds Mini Dress Red**Princess Polly**$34.06**5 rev8mo ago](https://www.amazon.com/dp/B0D1NBSQH2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Princess Polly Sugar Mini Dress Leopard**Princess Polly**$30.66**4.3★**▲ 15%**](https://www.amazon.com/dp/B0F2591F1T) [**Princess Polly Renaissance Corset Lace Top White Polka**Princess Polly**$43.11**0.0★**▲ 14%**](https://www.amazon.com/dp/B0GGV2TT35) [**Princess Polly Love Birds Mini Dress Red**Princess Polly**$34.06**4.5★**▲ 14%**](https://www.amazon.com/dp/B0D1NBSQH2) [**Black Mini Skirt - Womens Skorts Sexy Mid-Waisted Pencil Bodycon Short Skirts with Shorts Underneath and Front Split 2026 M**Hafailia**$18.35**4.2★**▲ 14%**](https://www.amazon.com/dp/B0DSLMB1JG) [**Princess Polly Renaissance Corset Lace Top Black/White**Princess Polly**$43.57**0.0★**▲ 14%**](https://www.amazon.com/dp/B0FGV2Q4LM)
**~~View all trending →~~**
## **What buyers say about blue top**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**23%
*“fits as expected”*
**Comfort-Overall**8%
*“comfortable to wear”*
**Color**8%
*“color is pretty”*
**Material Quality**8%
*“Very soft material”*
**Shape/Style**6%
*“Very flattering”*
**Quality-Overall**6%
*“Good quality”*
**Soft Feel**4%
*“Buttery soft”*
**Stretchability/Expandability/Elasticity**3%
*“Nice stretchy material”*
**Value For Money**2%
*“The value is great on this dress”*
**Design-Overall**1%
*“The design is so cute”*
### **What buyers complain about **
**Size-Overall**22%
*“Awkward fit”*
**Chest Fit**4%
*“Not meant for large breasts”*
**Transparency**4%
*“see-through”*
**Material Quality**4%
*“Bad material”*
**Stretchability/Expandability/Elasticity**3%
*“It doesnt have any stretch to it”*
**Color**3%
*“Darker colors might be better”*
**Quality-Overall**2%
*“Super disappointed in quality”*
**Shape/Style**2%
*“not flattering at all”*
**Thickness**2%
*“See through, thin”*
**Length**1%
*“just wish it was longer”*
### **Top return reasons **
**Size-Overall**45%
**Length**11%
**Chest Fit**10%
**Material Quality**5%
**Waist Fit**5%
**Transparency**4%
**Color**3%
**Advertised Vs Actual Product**2%
**Shape/Style**2%
**Thin**2%
## **Common questions**
- **Is blue top profitable to sell on Amazon United States?**
- The niche generates $120K/yr across 158 tracked products. 13 of 73 products launched in the last 360 days are still selling. 90-day search growth is +81.7%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the blue top niche?**
- 44 brands and 47 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in blue top?**
- Top complaints mined from reviews: Size-Overall, Chest Fit, Transparency. The return rate is 10.9% — above our launch gate.
- **When does demand for blue top peak?**
- Demand peaks in Jun–Sep–Oct; the busiest month runs 5.0× the quietest.
- **What does it cost to enter the blue top niche?**
- Listings span $7.01–$66.63; the average listing price is $28.85 (sweet spot $15–$100). The average incumbent carries 2,583 reviews — the moat a new listing must climb.
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