---
title: "Blue Tie — $103K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/blue-tie"
last_updated: "2026-08-10T14:33:08.452Z"
locale: en
meta:
  description: "Niche score 49/100 · $103K/yr market · 257K searches/yr · $22.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $103K/yr market · 257K searches/yr · $22.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Blue Tie — $103K/yr Amazon US Niche (2026) - Flapen"
---

# **blue tie**

**Skip it**

High returns (6.6%) — this niche doesn't clear our bar today.

Market size 25Growth 47Conversion 22Competition 96Returns 19Price range 86Avg price 94Brand share 56Review moat 44Quality gap 25

**Competition**

**Incredible****16%**

top-5 click share — an open shelf

**Avg price**

**Great****$22.68**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.03–$79.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+17.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****2,111.14**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$103K**

$103K/yr · 257K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****6.6%**

return rate — above 5% kills the launch gate

**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

According to Flapen's Amazon United States niche tracking, blue tie is a $103K/yr Amazon United States market (257K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Mar–Oct. Verdict: Skip it — 49/100.

Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **blue tie market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**5K–6K**</dd><dd>avg 0–100/product</dd>

<dt>**Revenue / yr**</dt><dd>**$113K–$136K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**1.8%**</dd>

<dt>**Avg BSR**</dt><dd>**#187**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**100%**</dd>

<dt>**Sponsored**</dt><dd>**92%**</dd>

<dt>**Out of stock**</dt><dd>**0.7%**</dd>

<dt>**Avg brand age**</dt><dd>**52 months**</dd>

<dt>**Avg seller age**</dt><dd>**189 days**</dd>

</dl>

## **Competition & brand share**

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

**Brands**

**31 **▼falling

**Sellers**

**41**

**Top-5 brand share**

**72%**

Top 20: 96%

**Top-5 click share**

**16%**

Top 20: 42%

**Open market**

**24%**

- Tommy Hilfiger26% - Barry.Wang16% - Adulove11% - Syhood10% - HISDERN8% - Calvin Klein4%

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +17.8% search growth over the last 90 days.

25K15KSpike '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Mar, Oct · busiest ÷ quietest = 6.1×

[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/blue-tie/trend)

## **Top blue tie search terms**

- **paisley ties for men**43K/yr+3.2%1.0% conv. - **barry wang ties for men**38K/yr-2.4%0.6% conv. - **hisdern ties for men**20K/yr+23.2%0.9% conv. - **paisley tie**17K/yr+29.0%0.9% conv. - **tommy hilfiger ties for men**16K/yr+16.3%1.4% conv. - **extra long ties**16K/yr+28.5%0.5% conv. - **neck ties mens bulk**9K/yr+81.2%0.7% conv. - **tommy hilfiger tie**11K/yr+13.4%1.3% conv. - **63 inch ties for men**9K/yr+42.9%0.3% conv. - **mens paisley tie**9K/yr+22.8%0.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/blue-tie/search-terms)

## **Top blue tie products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$4K6%$6K8%$8K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Barry.Wang 6 PCS Men Ties Set Silk Business Fashion Woven Necktie Handkerchief Cufflinks Paisley Stripe Wedding Party](https://m.media-amazon.com/images/I/51a-I-b5RnL.jpg)**Barry.Wang 6 PCS Men Ties Set Silk Business Fashion Woven Necktie Handkerchief Cufflinks Paisley Stripe Wedding Party**Barry.Wang**$37.88**4.7★547 rev](https://www.amazon.com/dp/B0C5DFXTJN) [2![Syhood 12 Pcs 6/12/24 Pcs Men Ties Set Solid Satin Pure Color Business Formal Necktie Tie 57 for Men Occasion Wedding (Classic Colors)](https://m.media-amazon.com/images/I/51QkwGRs6sS.jpg)**Syhood 12 Pcs 6/12/24 Pcs Men Ties Set Solid Satin Pure Color Business Formal Necktie Tie 57 for Men Occasion Wedding (Classic Colors)**Syhood**$19.93**4.2★2,272 rev](https://www.amazon.com/dp/B092RZ1WZJ) [3![Adulove Mens Necktie Classic Tie Woven Jacquard Neck Ties 6 PCS](https://m.media-amazon.com/images/I/61haJnzKmgL.jpg)**Adulove Mens Necktie Classic Tie Woven Jacquard Neck Ties 6 PCS**Adulove**$22.13**4.6★7,872 rev](https://www.amazon.com/dp/B0749L65VC) [4![Tommy Hilfiger Mens Stripe Tie Blue One Size](https://m.media-amazon.com/images/I/411iYUoqcAL.jpg)**Tommy Hilfiger Mens Stripe Tie Blue One Size**Tommy Hilfiger**$23.54**4.5★663 rev](https://www.amazon.com/dp/B00I1AEA0M) [5![Tommy Hilfiger Mens Core Micro Tie Red One Size](https://m.media-amazon.com/images/I/51aOiMqXzgL.jpg)**Tommy Hilfiger Mens Core Micro Tie Red One Size**Tommy Hilfiger**$24.67**4.5★551 rev](https://www.amazon.com/dp/B00I1AEFM0)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Barry.Wang Plum Flower Ties for Men Silk Woven Floral Tie Sets Necktie Handkerchief Cufflinks Wedding Party](https://m.media-amazon.com/images/I/41M7giPbmEL.jpg)**Barry.Wang Plum Flower Ties for Men Silk Woven Floral Tie Sets Necktie Handkerchief Cufflinks Wedding Party**Barry.Wang**$16.30**353 rev1y ago](https://www.amazon.com/dp/B0DFTG24TP) [![Tommy Hilfiger Mens Classic Textured Tonal Stripe Tie Navy One Size](https://m.media-amazon.com/images/I/41TKd0q-GZL.jpg)**Tommy Hilfiger Mens Classic Textured Tonal Stripe Tie Navy One Size**Tommy Hilfiger**$37.86**153 rev2y ago](https://www.amazon.com/dp/B0CPFW62SC) [![JEMYGINS Mens Navy Blue Paisley Necktie and Pocket Square with Tie Clip Sets (navy blue2)](https://m.media-amazon.com/images/I/41ptrpE1qvL.jpg)**JEMYGINS Mens Navy Blue Paisley Necktie and Pocket Square with Tie Clip Sets (navy blue2)**JEMYGINS**$9.90**4,289 rev3y ago](https://www.amazon.com/dp/B0CB5BGND1) [![Barry.Wang 6 PCS Men Ties Set Silk Business Fashion Woven Necktie Handkerchief Cufflinks Paisley Stripe Wedding Party](https://m.media-amazon.com/images/I/51a-I-b5RnL.jpg)**Barry.Wang 6 PCS Men Ties Set Silk Business Fashion Woven Necktie Handkerchief Cufflinks Paisley Stripe Wedding Party**Barry.Wang**$37.88**547 rev3y ago](https://www.amazon.com/dp/B0C5DFXTJN) [![JEMYGINS Mens Black Paisley Necktie and Pocket Square with Tie Clip Sets (black)](https://m.media-amazon.com/images/I/41oJZupGlKL.jpg)**JEMYGINS Mens Black Paisley Necktie and Pocket Square with Tie Clip Sets (black)**JEMYGINS**$9.97**4,289 rev3y ago](https://www.amazon.com/dp/B0C4NCFMMS)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![CWKOON Paisley Grey Mens Tie Formal Necktie Pocket Squares Ties Clips Cufflinks Classic for Men Set](https://m.media-amazon.com/images/I/31N0dCAuQuL.jpg)**CWKOON Paisley Grey Mens Tie Formal Necktie Pocket Squares Ties Clips Cufflinks Classic for Men Set**CWKOON**$18.11**4.7★**▲ 70%**](https://www.amazon.com/dp/B0B97WFR21) [![Syhood 12 Pcs 6/12/24 Pcs Men Ties Set Solid Satin Pure Color Business Formal Necktie Tie 57 for Men Occasion Wedding (Various Color)](https://m.media-amazon.com/images/I/519tCOssevL.jpg)**Syhood 12 Pcs 6/12/24 Pcs Men Ties Set Solid Satin Pure Color Business Formal Necktie Tie 57 for Men Occasion Wedding (Various Color)**Syhood**$19.88**4.2★**▲ 64%**](https://www.amazon.com/dp/B08K7BX6MN) [![Syhood 12 Pcs 6/12/24 Pcs Men Ties Set Solid Satin Pure Color Business Formal Necktie Tie 57 for Men Occasion Wedding (Mix Color)](https://m.media-amazon.com/images/I/51nPnQFVKUS.jpg)**Syhood 12 Pcs 6/12/24 Pcs Men Ties Set Solid Satin Pure Color Business Formal Necktie Tie 57 for Men Occasion Wedding (Mix Color)**Syhood**$19.62**4.2★**▲ 63%**](https://www.amazon.com/dp/B092RXTDZD) [![Tommy Hilfiger Mens Core Micro Tie Blue One Size](https://m.media-amazon.com/images/I/41IfidBTlLL.jpg)**Tommy Hilfiger Mens Core Micro Tie Blue One Size**Tommy Hilfiger**$32.33**4.5★**▲ 53%**](https://www.amazon.com/dp/B00I1AEF16) [![Syhood 12 Pcs 6/12/24 Pcs Men Ties Set Solid Satin Pure Color Business Formal Necktie Tie 57 for Men Occasion Wedding (Vivid Color)](https://m.media-amazon.com/images/I/510-8c+aKVS.jpg)**Syhood 12 Pcs 6/12/24 Pcs Men Ties Set Solid Satin Pure Color Business Formal Necktie Tie 57 for Men Occasion Wedding (Vivid Color)**Syhood**$19.83**4.2★**▲ 51%**](https://www.amazon.com/dp/B092RYQRNF)

**~~View all trending →~~**

## **What buyers say about blue tie**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**27%

*“Beautifully made”*

**Color**17%

*“Vibrant color”*

**Value For Money**14%

*“Worth the money”*

**Advertised Vs Actual Product**7%

*“Exactly as described”*

**Shape/Style**6%

*“Stylish & great quality”*

**Material Quality**6%

*“The material is durable”*

**Size-Overall**4%

*“Perfect match for the shirt we purchased”*

**Design-Overall**3%

*“Beautiful design”*

**Length**3%

*“Great length”*

**Gifting Purpose**2%

*“Great gift idea”*

### **What buyers complain about **

**Material Quality**12%

*“They a very thin and cheap material”*

**Quality-Overall**12%

*“Cheap quality”*

**Size-Overall**11%

*“a little too short”*

**Value For Money**8%

*“Total waste of money”*

**Color**7%

*“they sent me the wrong color”*

**Advertised Vs Actual Product**6%

*“Not as advertised”*

**Thickness**5%

*“I would not care that its not silk if it just wasnt so thick”*

**Wrinkles**3%

*“This tie did have a slight wrinkle”*

**Durability**3%

*“Cheap quality and break after 1 use”*

**Length**2%

*“Only complaint would be they aren't quite long enough for me”*

### **Top return reasons **

**Color**33%

**Length**15%

**Size-Overall**12%

**Material Quality**8%

**Advertised Vs Actual Product**7%

**Waist Fit**4%

**Width**3%

**Shape/Style**3%

**Quality-Overall**3%

**Value For Money**3%

## **Common questions**

<dl>

<dt>**Is blue tie profitable to sell on Amazon United States?**</dt><dd>The niche generates $103K/yr across 130 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +17.8%. Flapen's verdict: Skip it (49/100).</dd>

<dt>**How competitive is the blue tie niche?**</dt><dd>31 brands and 41 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 72% of demand.</dd>

<dt>**What do buyers complain about in blue tie?**</dt><dd>Top complaints mined from reviews: Material Quality, Quality-Overall, Size-Overall. The return rate is 6.6% — above our launch gate.</dd>

<dt>**When does demand for blue tie peak?**</dt><dd>Demand peaks in Mar–Oct; the busiest month runs 6.1× the quietest.</dd>

<dt>**What does it cost to enter the blue tie niche?**</dt><dd>Listings span $7.03–$79.24; the average listing price is $22.68 (sweet spot $15–$100). The average incumbent carries 2,111 reviews — the moat a new listing must climb.</dd>

</dl>

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