---
title: "Blue Tennis Shoes — $40K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/blue-tennis-shoes"
last_updated: "2026-08-10T13:29:24.337Z"
locale: en
meta:
description: "Niche score 47/100 · $40K/yr market · 402K searches/yr · $39.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $40K/yr market · 402K searches/yr · $39.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blue Tennis Shoes — $40K/yr Amazon US Niche (2026) - Flapen"
---
# **blue tennis shoes**
**Skip it**
Weak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size 10Growth 51Conversion 3Competition 96Returns 15Price range 95Avg price 95Brand share 63Review moat 23Quality gap 47
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$39.70**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$14.83–$83.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+21.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,024.01**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****7.9%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$40K**
$40K/yr · 402K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, blue tennis shoes is a $40K/yr Amazon United States market (402K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 47/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue tennis shoes market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$40K–$50K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#696**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **17.1%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**44 **▲rising
**Sellers**
**155**
**Top-5 brand share**
**67%**
Top 20: 89%
**Top-5 click share**
**17%**
Top 20: 40%
**Open market**
**30%**
- Converse37% - ZGR17% - rosyclo8% - adidas3% - Amazon Essentials3% - hello basics3%
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — +21.3% search growth over the last 90 days.
15K10KPrime Day '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/blue-tennis-shoes/trend)
## **Top blue tennis shoes search terms**
- **blue converse**72K/yr+29.8%0.1% conv. - **blue sneakers for men**47K/yr+22.9%0.1% conv. - **blue shoes men**48K/yr+9.0%0.1% conv. - **blue converse women**15K/yr+87.0%0.1% conv. - **mens blue shoes**26K/yr+12.1%0.1% conv. - **navy blue converse**23K/yr+26.1%0.1% conv. - **light blue converse**19K/yr+12.5%0.1% conv. - **blue mens shoes**16K/yr+15.9%0.1% conv. - **blue and white shoes**15K/yr+23.7%0.0% conv. - **blue shoes for men**15K/yr+28.3%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/blue-tennis-shoes/search-terms)
## **Top blue tennis shoes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$7984%$2K6%$2K8%$3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Converse Unisex Adult Chuck Taylor All Star High Top Red 13.5 Womens/11.5 Mens**Converse**$59.45**4.6★31,210 rev](https://www.amazon.com/dp/B008JGMVRM) [2**Converse Chuck Taylor All Star Low Top Sneaker Black Mens 13 Womens 15 Medium**Converse**$57.97**4.5★41,028 rev](https://www.amazon.com/dp/B000KUFNJ8) [3**Converse Unisex Chuck Taylor All Star Canvas OX Navy 3.5**Converse**$56.26**4.5★41,028 rev](https://www.amazon.com/dp/B0195KD2MI) [4**rosyclo Canvas Shoes for Women and Men High Top Canvas Sneakers Fashion Lace Up Comfortable Womens Classic Casual Tennis Walking Shoes Baby Blue**rosyclo**$24.32**4.4★56 rev](https://www.amazon.com/dp/B0F1YD4FSX) [5**ZGR Womens High Top Canvas Sneakers Lace up Canvas Shoes Casual Tennis Walking Shoes(Blue.US9.5)**ZGR**$19.22**4.6★3,128 rev](https://www.amazon.com/dp/B0DDPFMTG9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**rosyclo Canvas Shoes for Women and Men Low Top Canvas Sneakers Fashion Lace Up Comfortable Womens Classic Casual Tennis Walking Shoes Blue**rosyclo**$23.62**78 rev1y ago](https://www.amazon.com/dp/B0F1Y87P9T) [**rosyclo Canvas Shoes for Women and Men Low Top Canvas Sneakers Fashion Lace Up Comfortable Womens Classic Casual Tennis Walking Shoes Blue**rosyclo**$23.86**78 rev1y ago](https://www.amazon.com/dp/B0F1Y52DFB) [**rosyclo Canvas Shoes for Women and Men High Top Canvas Sneakers Fashion Lace Up Comfortable Womens Classic Casual Tennis Walking Shoes Baby Blue**rosyclo**$24.32**56 rev1y ago](https://www.amazon.com/dp/B0F1YD4FSX) [**Converse Womens Chuck Taylor All Star Lift Platform You Dew You/White/Black Women 7.5 M**Converse**$69.54**2,480 rev1y ago](https://www.amazon.com/dp/B0DJRHTDPM) [**Converse Womens Chuck Taylor All Star Madison Mid-Top Sneaker Blueberry Ice/White/Black 7.5 M**Converse**$67.82**2,401 rev1y ago](https://www.amazon.com/dp/B0DJRJ5S11)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZGR Womens Canvas Sneakers High Top Lace ups Casual Walking Shoes (Navy US9)**ZGR**$21.12**4.5★**▲ 41%**](https://www.amazon.com/dp/B07WN1XFNW) [**ZGR Mens High Top Canvas Sneakers Lace Up Classic Casual Walking Shoes(Blue US09.5)**ZGR**$15.43**4.4★**▲ 40%**](https://www.amazon.com/dp/B0B8ST2MTF) [**Converse Chuck Taylor All Star Shoes (M9160) Hi Top in Black Size: 14 D(M) US Mens Color: Black**Converse**$51.14**4.6★**▲ 38%**](https://www.amazon.com/dp/B001AEC4W2) [**rosyclo Canvas Shoes for Women and Men Low Top Canvas Sneakers Fashion Lace Up Comfortable Womens Classic Casual Tennis Walking Shoes Blue**rosyclo**$23.86**4.5★**▲ 37%**](https://www.amazon.com/dp/B0F1Y52DFB) [**Converse Unisex Adult Chuck Taylor All Star High Top Red 13.5 Womens/11.5 Mens**Converse**$59.45**4.6★**▲ 37%**](https://www.amazon.com/dp/B008JGMVRM)
**~~View all trending →~~**
## **What buyers say about blue tennis shoes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**26%
*“Extremely comfortable”*
**Size-Overall**18%
*“Correct fit”*
**Quality-Overall**8%
*“Quality sneaker”*
**Color**8%
*“Beautiful color”*
**Value For Money**7%
*“Good price”*
**Shape/Style**5%
*“Stylish, Comfortable and So Easy to Put On”*
**Weight Light**5%
*“Lightweight just what I wanted”*
**Durability**3%
*“they feel very durable”*
**Ease Of Use**2%
*“are perfect for everyday use”*
**Advertised Vs Actual Product**2%
*“Performs as expected”*
### **What buyers complain about **
**Size-Overall**32%
*“Runs a little small”*
**Durability**9%
*“I broke them in for a week before”*
**Color**3%
*“The color is off from what is shown on the site”*
**Cushion**3%
*“No padding, not comfortable”*
**Exercise/Sports Suitability**3%
*“didn't hold up like I would expect in an Athletic show”*
**Comfort-Overall**3%
*“Not Comfortable”*
**Heel Support**2%
*“the shoe heel already developed a small hole due to wear”*
**Feet Fit**2%
*“Shoes were too narrow”*
**Stiffness**2%
*“the back of the shoe is very stiff to make it easy to slip on”*
**Ease Of Use**2%
*“Difficult to get on”*
### **Top return reasons **
**Feet Fit**28%
**Size-Overall**28%
**Length**15%
**Width**10%
**Color**5%
**Advertised Vs Actual Product**3%
**Comfort-Overall**2%
**Shape/Style**1%
**Material Quality**1%
**Quality-Overall**1%
## **Common questions**
- **Is blue tennis shoes profitable to sell on Amazon United States?**
- The niche generates $40K/yr across 158 tracked products. 7 of 30 products launched in the last 360 days are still selling. 90-day search growth is +21.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the blue tennis shoes niche?**
- 44 brands and 155 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in blue tennis shoes?**
- Top complaints mined from reviews: Size-Overall, Durability, Color. The return rate is 7.9% — above our launch gate.
- **When does demand for blue tennis shoes peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the blue tennis shoes niche?**
- Listings span $14.83–$83.62; the average listing price is $39.70 (sweet spot $15–$100). The average incumbent carries 8,024 reviews — the moat a new listing must climb.
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