---
title: "Blue Shorts — $127K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/blue-shorts"
last_updated: "2026-08-10T20:40:01.451Z"
locale: en
meta:
description: "Niche score 59/100 · $127K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $127K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blue Shorts — $127K/yr Amazon US Niche (2026) - Flapen"
---
# **blue shorts**
**Worth a look**
Shows demand growing +162.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 29Growth 96Conversion 10Competition 92Returns 8Price range 78Avg price 83Brand share 92Review moat 24Quality gap 67
**Growth**
**Incredible****+162.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Brand share**
**Great****43%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$18.31**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.61–$38.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$127K**
$127K/yr · 857K searches
**Review moat**
**Bad****5,567.74**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****9.9%**
return rate — above 5% kills the launch gate
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, blue shorts is a $127K/yr Amazon United States market (857K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Jun–Jul–Oct. Verdict: Worth a look — 59/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue shorts market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$92K–$110K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#486**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**69 **▲rising
**Sellers**
**95**
**Top-5 brand share**
**43%**
Top 20: 73%
**Top-5 click share**
**23%**
Top 20: 42%
**Open market**
**52%**
- Amazon Essentials10% - BMJL10% - CRZ YOGA9% - ANRABESS8% - EZRUN6% - AugIris5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +162.6% search growth over the last 90 days.
60K40KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Oct · busiest ÷ quietest = 11.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/blue-shorts/trend)
## **Top blue shorts search terms**
- **blue shorts women**130K/yr+289.5%0.4% conv. - **blue shorts**224K/yr+125.4%0.2% conv. - **royal blue shorts**78K/yr+138.0%0.5% conv. - **royal blue shorts women**50K/yr+185.4%0.4% conv. - **blue shorts men**53K/yr+125.1%0.2% conv. - **light blue shorts**54K/yr+87.0%0.1% conv. - **blue athletic shorts**33K/yr+185.5%0.4% conv. - **light blue shorts women**31K/yr+112.1%0.1% conv. - **mens blue shorts**29K/yr+150.2%0.2% conv. - **womens blue shorts**19K/yr+381.6%0.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/blue-shorts/search-terms)
## **Top blue shorts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$5K6%$8K8%$10K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EZRUN Womens 3 Athletic Shorts High Waisted Split Dolphin Workout Shorts Comfy Mesh Liner for Gym Running Track (Sparkle Blue S)**EZRUN**$19.41**4.3★63 rev](https://www.amazon.com/dp/B0G8GNC1Z1) [2**BMJL Womens Athletic Shorts High Waisted Running Short Pocket 2.5 Sporty Shorts Gym Elastic Workout Shorts(L RoyalBlue)**BMJL**$22.30**4.4★12,803 rev](https://www.amazon.com/dp/B09W998ZG9) [3**AugIris Athletic Running Shorts for Women with Zipper Pocket Soft Lightweight Gym Workout Shorts with Mesh Liner Quick Dry Royal Blue**AugIris**$24.23**4.5★388 rev](https://www.amazon.com/dp/B0D4J4HYVV) [4**Blooming Jelly Womens Workout Shorts Athletic Running Elastic High Waisted Black Gym Yoga Shorts with Zipper Pockets (Royal Blue Medium)**Blooming Jelly**$20.53**4.5★1,753 rev](https://www.amazon.com/dp/B0D573JXF4) [5**CRZ YOGA Dolphin Athletic Shorts for Women 3 - High Waisted Quick Dry for Running Workout Gym Track with Zip Pocket Sparkle Blue Medium**CRZ YOGA**$25.75**4.6★3,891 rev](https://www.amazon.com/dp/B0CNK46X4L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GAYHAY Running Shorts for Women - Athletic Quick Dry Sports Womens Shorts High Waisted Gym Workout Black Shorts with Pockets**GAYHAY**$11.73**194 rev4mo ago](https://www.amazon.com/dp/B0GJCRQRS7) [**LOMON Womens Tennis Skort with Pockets High Waist A-Line Mini Athletic Skirt with Shorts Underneath Soft Skorts for Golf Walking Gym (Royal Blue M)**LOMON**$13.93**188 rev5mo ago](https://www.amazon.com/dp/B0FWQN7PQS) [**EZRUN Womens 3 Athletic Shorts High Waisted Split Dolphin Workout Shorts Comfy Mesh Liner for Gym Running Track (Sparkle Blue S)**EZRUN**$19.41**63 rev6mo ago](https://www.amazon.com/dp/B0G8GNC1Z1) [**ANRABESS Shorts for Women Summer Casual High Waisted Wide Leg Drawstring Lounge Shorts Comfy 2026 Beach Vacation Clothes Medium Navy Blue**ANRABESS**$13.28**317 rev7mo ago](https://www.amazon.com/dp/B0FVX11JJ8) [**Dokotoo Shorts for Women Elastic Waist Lounge Shorts Comfy Drawstring Lace Trim Blue Short Summer Beach Loose Ruffle Beach Vacation Clothes for Women Large**Dokotoo**$12.29**505 rev8mo ago](https://www.amazon.com/dp/B0FX3S5H3K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Womens Active Total Train High Waist 7 Gym Workout Biker Shorts with Pockets Royal Blue Large**Amazon Essentials**$9.71**4.3★**▲ 24%**](https://www.amazon.com/dp/B0F79VZRL5) [**ANRABESS Shorts for Women Summer Casual High Waisted Wide Leg Drawstring Lounge Shorts Comfy 2026 Beach Vacation Clothes Medium Navy Blue**ANRABESS**$13.28**4.3★**▲ 23%**](https://www.amazon.com/dp/B0FVX11JJ8) [**ANRABESS Boxer Shorts for Women Gingham Plaid Elastic Waist Ruffle Perfect for Lounge Pajama&Sleep Cute Casual Summer Bottoms Blue White Plaid Medium**ANRABESS**$15.45**4.5★**▲ 21%**](https://www.amazon.com/dp/B0FVXVQM2R) [**EZRUN Womens 3 Athletic Shorts High Waisted Split Dolphin Workout Shorts Comfy Mesh Liner for Gym Running Track (Sparkle Blue S)**EZRUN**$19.41**4.3★**▲ 21%**](https://www.amazon.com/dp/B0G8GNC1Z1) [**LOMON Womens Tennis Skort with Pockets High Waist A-Line Mini Athletic Skirt with Shorts Underneath Soft Skorts for Golf Walking Gym (Royal Blue M)**LOMON**$13.93**4.5★**▲ 20%**](https://www.amazon.com/dp/B0FWQN7PQS)
**~~View all trending →~~**
## **What buyers say about blue shorts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**26%
*“Fit perfect”*
**Comfort-Overall**16%
*“Comfortable to wear”*
**Color**8%
*“The color is very accurate”*
**Value For Money**4%
*“Affordable price”*
**Quality-Overall**4%
*“These shorts are nice quality”*
**Exercise/Sports Suitability**4%
*“Favorite workout shorts”*
**Soft Feel**4%
*“Soft fabric”*
**Stretchability/Expandability/Elasticity**4%
*“Just enough stretch”*
**Weight Light**3%
*“Very lightweight with good pockets”*
**Material Quality**3%
*“Material is soft”*
### **What buyers complain about **
**Size-Overall**31%
*“Too small”*
**Advertised Vs Actual Product**6%
*“Not as advertised”*
**Thickness**4%
*“the stripes are much thicker than the display”*
**Thin**3%
*“Thin material”*
**Quality-Overall**3%
*“Cheap”*
**Material Quality**3%
*“Material was very cheap”*
**Color**2%
*“ugly color”*
**Smell**2%
*“Strong chemical smell”*
**Waist Fit**1%
*“they were a bit big at the waist”*
**Shape/Style**1%
*“also not very flattering”*
### **Top return reasons **
**Size-Overall**52%
**Waist Fit**12%
**Length**8%
**Thigh Fit**5%
**Material Quality**4%
**Hip Fit**3%
**Inseam Fit**3%
**Color**3%
**Advertised Vs Actual Product**2%
**Shape/Style**2%
## **Common questions**
- **Is blue shorts profitable to sell on Amazon United States?**
- The niche generates $127K/yr across 133 tracked products. 9 of 31 products launched in the last 360 days are still selling. 90-day search growth is +162.6%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the blue shorts niche?**
- 69 brands and 95 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 43% of demand.
- **What do buyers complain about in blue shorts?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Thickness. The return rate is 9.9% — above our launch gate.
- **When does demand for blue shorts peak?**
- Demand peaks in Jun–Jul–Oct; the busiest month runs 11.2× the quietest.
- **What does it cost to enter the blue shorts niche?**
- Listings span $8.61–$38.98; the average listing price is $18.31 (sweet spot $15–$100). The average incumbent carries 5,568 reviews — the moat a new listing must climb.
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