---
title: "Blue Shorts for Men — $21K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/blue-shorts-for-men"
last_updated: "2026-08-10T13:50:03.622Z"
locale: en
meta:
description: "Niche score 55/100 · $21K/yr market · 124K searches/yr · $19.55 avg price. A small market ($21K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $21K/yr market · 124K searches/yr · $19.55 avg price. A small market ($21K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blue Shorts for Men — $21K/yr Amazon US Niche (2026) - Flapen"
---
# **blue shorts for men**
**Worth a look**
Shows demand growing +143.0% this quarter, but a small market ($21K/yr) keeps it on the watch list.
Market size 5Growth 96Conversion 11Competition 93Returns 17Price range 76Avg price 86Brand share 81Review moat 21Quality gap 58
**Growth**
**Incredible****+143.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Avg price**
**Great****$19.55**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$7.79–$38.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****10,852.7**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****7.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$21K**
$21K/yr · 124K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, blue shorts for men is a $21K/yr Amazon United States market (124K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jun–Jul–Aug–Oct. Verdict: Worth a look — 55/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue shorts for men market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$20K–$24K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#227**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**42 **▲rising
**Sellers**
**78**
**Top-5 brand share**
**54%**
Top 20: 87%
**Top-5 click share**
**22%**
Top 20: 52%
**Open market**
**41%**
- Amazon Essentials23% - NY Threads11% - COOFANDY10% - Hanes5% - JMIERR5% - MO GOOD5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +143.0% search growth over the last 90 days.
6K4KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug, Oct · busiest ÷ quietest = 7.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/blue-shorts-for-men/trend)
## **Top blue shorts for men search terms**
- **blue shorts men**52K/yr+124.6%0.5% conv. - **mens blue shorts**29K/yr+147.4%0.5% conv. - **blue mens shorts**11K/yr+250.3%0.5% conv. - **mens royal blue shorts**10K/yr+139.5%0.5% conv. - **royal blue mens shorts**8K/yr+118.5%0.7% conv. - **blue shorts for men**6K/yr+154.0%0.4% conv. - **men blue shorts**5K/yr+163.9%0.5% conv. - **royal blue shorts for men**3K/yr+124.7%0.7% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/blue-shorts-for-men/search-terms)
## **Top blue shorts for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4124%$8246%$1K8%$2K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NY Threads Mens Athletic Shorts Quick Dry Loose-Fit Lightweight Running Workout Gym Shorts with Pockets Large Royal Blue**NY Threads**$9.40**4.5★5,599 rev](https://www.amazon.com/dp/B0BWNGSHYZ) [2**NY Threads Mens Athletic Shorts Quick Dry Loose-Fit Lightweight Running Workout Gym Shorts with Pockets Medium Royal Blue**NY Threads**$9.19**4.5★5,599 rev](https://www.amazon.com/dp/B0BWNH4K17) [3**COOFANDY Mens Beach Shorts Casual Cotton Classic Fit Stylish Cotton Dress Shorts with Pockets Navy Blue**COOFANDY**$18.76**4.5★226 rev](https://www.amazon.com/dp/B0G4LNX2Z8) [4**MO GOOD Mens Casual Shorts Workout Fashion Comfy Shorts Breathable Big and Tall Shorts (Blue US (30-31))**MO GOOD**$19.67**4.5★10,455 rev](https://www.amazon.com/dp/B07WRKC71D) [5**COOFANDY Mens Linen Beach Shorts 9 Classic Fit Hybrid Waistband Lightweight Casual Dress Shorts with Pockets Sky Blue**COOFANDY**$22.44**4.3★159 rev](https://www.amazon.com/dp/B0G64DBDKG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wrangler Authentics Mens Classic Cargo Stretch Short Midnight Blue 36**Wrangler Authentics**$26.91**9,735 rev3mo ago](https://www.amazon.com/dp/B07YP9DKWK) [**Mens Business Casual Shorts 7 - Dress & Work Golf Travel | Quick-Dry Lightweight Comfort Fit with Pockets Chambray Blue 30W**Vytroon**$18.95**55 rev5mo ago](https://www.amazon.com/dp/B0GJS3GQ6H) [**COOFANDY Mens Linen Beach Shorts 9 Classic Fit Hybrid Waistband Lightweight Casual Dress Shorts with Pockets Sky Blue**COOFANDY**$22.44**159 rev6mo ago](https://www.amazon.com/dp/B0G64DBDKG) [**COOFANDY Mens Beach Shorts Casual Cotton Classic Fit Stylish Cotton Dress Shorts with Pockets Navy Blue**COOFANDY**$18.76**226 rev6mo ago](https://www.amazon.com/dp/B0G4LNX2Z8) [**AITLGINVEN Mens Running Shorts 5 Gym Workout Shorts Athletic Short with Zip Pocket Royal Blue M**AITLGINVEN**$14.78**27 rev1y ago](https://www.amazon.com/dp/B0F7KWHF3V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mens Business Casual Shorts 7 - Dress & Work Golf Travel | Quick-Dry Lightweight Comfort Fit with Pockets Chambray Blue 30W**Vytroon**$18.95**4.6★**▲ 36%**](https://www.amazon.com/dp/B0GJS3GQ6H) [**Amazon Essentials Mens Classic-Fit 9 Cotton Twill Chino Shorts with Button-Through Pockets Deep Blue 42**Amazon Essentials**$16.54**4.4★**▲ 35%**](https://www.amazon.com/dp/B06XWKYNWC) [**COOFANDY Mens Beach Shorts Casual Cotton Classic Fit Stylish Cotton Dress Shorts with Pockets Navy Blue**COOFANDY**$18.76**4.5★**▲ 34%**](https://www.amazon.com/dp/B0G4LNX2Z8) [**Amazon Essentials Mens Slim-Fit 11 Inseam Comfort Stretch Chino Shorts Navy 34**Amazon Essentials**$18.93**4.4★**▲ 33%**](https://www.amazon.com/dp/B0C4YQKS8D) [**COOFANDY Mens Linen Beach Shorts 9 Classic Fit Hybrid Waistband Lightweight Casual Dress Shorts with Pockets Sky Blue**COOFANDY**$22.44**4.3★**▲ 30%**](https://www.amazon.com/dp/B0G64DBDKG)
**~~View all trending →~~**
## **What buyers say about blue shorts for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**34%
*“Fit great”*
**Comfort-Overall**16%
*“Very comfortable”*
**Value For Money**9%
*“Good price”*
**Quality-Overall**9%
*“Really well made”*
**Material Quality**5%
*“material feels sturdy enough for work around the house”*
**Pockets/Compartments**3%
*“Love the pockets”*
**Stretchability/Expandability/Elasticity**2%
*“Good stretch”*
**Color**2%
*“Color is good”*
**Weight Light**2%
*“lightweight just as described”*
**Durability**2%
*“Durable, and is also something that looks nice”*
### **What buyers complain about **
**Size-Overall**21%
*“Too loose”*
**Quality-Overall**15%
*“Poor quality”*
**Material Quality**8%
*“Too much fabric around the legs”*
**Zipper Quality**7%
*“it wont zip up”*
**Advertised Vs Actual Product**6%
*“Not as shown”*
**Thickness**4%
*“Thin and not as long as we wanted”*
**Transparency**4%
*“Very see-through”*
**Product Condition**3%
*“Hoping they are new”*
**Color**3%
*“Severe color fade”*
**Pockets/Compartments**3%
*“Wish they had a back pocket”*
### **Top return reasons **
**Size-Overall**46%
**Waist Fit**21%
**Length**8%
**Material Quality**4%
**Inseam Fit**4%
**Color**4%
**Thigh Fit**3%
**Advertised Vs Actual Product**2%
**Hip Fit**2%
**Thin**1%
## **Common questions**
- **Is blue shorts for men profitable to sell on Amazon United States?**
- The niche generates $21K/yr across 101 tracked products. 10 of 21 products launched in the last 360 days are still selling. 90-day search growth is +143.0%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the blue shorts for men niche?**
- 42 brands and 78 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in blue shorts for men?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 7.4% — above our launch gate.
- **When does demand for blue shorts for men peak?**
- Demand peaks in Jun–Jul–Aug–Oct; the busiest month runs 7.3× the quietest.
- **What does it cost to enter the blue shorts for men niche?**
- Listings span $7.79–$38.88; the average listing price is $19.55 (sweet spot $15–$100). The average incumbent carries 10,853 reviews — the moat a new listing must climb.
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