---
title: "Blue Shirt — $219K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/blue-shirt"
last_updated: "2026-08-05T20:18:49.853Z"
locale: en
meta:
description: "Niche score 55/100 · $219K/yr market · 1.8M searches/yr · $15.29 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $219K/yr market · 1.8M searches/yr · $15.29 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blue Shirt — $219K/yr Amazon US Niche (2026) - Flapen"
---
# **blue shirt**
**Worth a look**
Shows a fragmented shelf (top 5 take 12% of clicks), but weak search conversion (0.8%) keeps it on the watch list.
Market size 42Growth 51Conversion 10Competition 97Returns 12Price range 71Avg price 76Brand share 96Review moat 25Quality gap 62
**Competition**
**Incredible****12%**
top-5 click share — an open shelf
**Brand share**
**Incredible****32%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$15.29**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.01–$31.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+21.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$219K**
$219K/yr · 1.8M searches
**Review moat**
**Bad****4,092.46**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****8.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, blue shirt is a $219K/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 32% of demand. Demand peaks in May–Jun–Jul–Oct. Verdict: Worth a look — 55/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue shirt market data**
- **Units sold / yr**
- **13K–15K**
- avg 0–100/product
- **Revenue / yr**
- **$191K–$229K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#794**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.
**Brands**
**64 **▲rising
**Sellers**
**96**
**Top-5 brand share**
**32%**
Top 20: 72%
**Top-5 click share**
**12%**
Top 20: 32%
**Open market**
**64%**
- ForeFair9% - Zeagoo8% - Dwnval6% - PRETTYGARDEN6% - Amazon Essentials4% - GEMBERA4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +21.3% search growth over the last 90 days.
60K40KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Oct · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/blue-shirt/trend)
## **Top blue shirt search terms**
- **blue shirt**322K/yr+26.5%0.3% conv. - **royal blue tank top**118K/yr+183.6%1.0% conv. - **royal blue top**178K/yr+44.8%0.4% conv. - **blue blouse**139K/yr+8.9%0.1% conv. - **royal blue**138K/yr-3.0%0.1% conv. - **cobalt blue tops for women**85K/yr+16.8%0.5% conv. - **royal blue shirt women**117K/yr+6.7%0.7% conv. - **royal blue shirt**99K/yr+19.3%0.6% conv. - **blue shirt women**82K/yr+25.6%0.3% conv. - **royal blue blouse**70K/yr+19.8%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/blue-shirt/search-terms)
## **Top blue shirt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4K4%$9K6%$13K8%$18K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dwnval Womens Classic Short Sleeve Summer TOS Crew Neck Slim Fit Crop T Shirt(Royal Blue S)**Dwnval**$11.23**4.4★2,125 rev](https://www.amazon.com/dp/B0BY2779QN) [2**Abardsion Womens Casual Basic Slim Fit T Shirts Royal Blue**Abardsion**$12.87**4.4★6,869 rev](https://www.amazon.com/dp/B0BXRWTQ4G) [3**Zeagoo Womens Tops Summer Casual Cap Sleeve Tshirts Shirts Business Dressy Spring Fashion Outfits Trendy Clothes Blue**Zeagoo**$12.00**4.5★2,645 rev](https://www.amazon.com/dp/B0G3WK81CP) [4**PRIMODA Womens Oversized Workout Cropped T Shirts Crew Neck Short Sleeve Casual Loose Summer Crop Tee Tops Cotton(Royal Blue S)**PRIMODA**$19.40**4.4★554 rev](https://www.amazon.com/dp/B0CPHP6DSQ) [5**PRETTYGARDEN Womens Ribbed Tank Tops 2026 Summer Cap Sleeve Slim Fitted Knit Basic Casual Tee Shirts Trendy Fashion Clothes (Royal Blue Medium)**PRETTYGARDEN**$13.32**4.2★1,218 rev](https://www.amazon.com/dp/B0DSBYLPGH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Mens Mens Polo Shirts Short Sleeve Slim-Fit Cotton Pique Light Blue Medium**Amazon Essentials**$18.78**66 rev3mo ago](https://www.amazon.com/dp/B0FW4S11NW) [**PRETTYGARDEN Sleeveless Tops for Women 2026 Summer Ribbed Tank Top Fitted Shirts Basic Tees Cute Spring Going Out Y2k Clothes (Blue Medium)**PRETTYGARDEN**$17.64**925 rev6mo ago](https://www.amazon.com/dp/B0GH12M37W) [**siliteelon Royal Blue Tops for Women Dressy Casual 3/4 Sleeve Ruffle Bell Blouse Ladies Vacation Sping Summer Outfits 2026 Royal Blue L**siliteelon**$17.59**711 rev7mo ago](https://www.amazon.com/dp/B0G8KX5HK1) [**Zeagoo Womens Tops Summer Casual Cap Sleeve Tshirts Shirts Business Dressy Spring Fashion Outfits Trendy Clothes Blue**Zeagoo**$12.00**2,645 rev7mo ago](https://www.amazon.com/dp/B0G3WK81CP) [**WIHOLL Plus Size Tops for Women Trendy Tshirt Shirts Short Sleeve V Neck Womens Blouses Summer Outfits Spring Tops Fahion Clothing Business Casual Royal 2XL**WIHOLL**$12.25**2,190 rev8mo ago](https://www.amazon.com/dp/B0FR87M755)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Mens Mens Polo Shirts Short Sleeve Slim-Fit Cotton Pique Light Blue Medium**Amazon Essentials**$18.78**4.4★**▲ 37%**](https://www.amazon.com/dp/B0FW4S11NW) [**PRETTYGARDEN Sleeveless Tops for Women 2026 Summer Ribbed Tank Top Fitted Shirts Basic Tees Cute Spring Going Out Y2k Clothes (Blue Medium)**PRETTYGARDEN**$17.64**4.4★**▲ 37%**](https://www.amazon.com/dp/B0GH12M37W) [**WIHOLL Plus Size Tops for Women Trendy Tshirt Shirts Short Sleeve V Neck Womens Blouses Summer Outfits Spring Tops Fahion Clothing Business Casual Royal 2XL**WIHOLL**$12.25**4.4★**▲ 34%**](https://www.amazon.com/dp/B0FR87M755) [**siliteelon Royal Blue Tops for Women Dressy Casual 3/4 Sleeve Ruffle Bell Blouse Ladies Vacation Sping Summer Outfits 2026 Royal Blue L**siliteelon**$17.59**4.4★**▲ 30%**](https://www.amazon.com/dp/B0G8KX5HK1) [**UNIANKIYA Open Back Workout Tops for Women Loose Fit Athletic Crop Tee Short Sleeve Gym Running Yoga Shirt Blue**UNIANKIYA**$18.65**4.6★**▲ 28%**](https://www.amazon.com/dp/B0DPQGX4LS)
**~~View all trending →~~**
## **What buyers say about blue shirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**25%
*“not too tight”*
**Color**15%
*“Bright color”*
**Comfort-Overall**10%
*“So comfortable”*
**Quality-Overall**8%
*“Decent quality”*
**Soft Feel**6%
*“Comfortable and soft”*
**Material Quality**6%
*“lovely soft material”*
**Shape/Style**4%
*“Very flattering”*
**Value For Money**3%
*“Excellent price”*
**Stretchability/Expandability/Elasticity**2%
*“The fabric feels soft with a comfortable amount of stretch”*
**Weight Light**2%
*“Light weight comfortable”*
### **What buyers complain about **
**Size-Overall**30%
*“Size down”*
**Material Quality**6%
*“Bad material”*
**Color**5%
*“Colors do not match”*
**Quality-Overall**3%
*“Does not seem to be made right”*
**Advertised Vs Actual Product**3%
*“It looks nothing like the pictures - I should have looked at the images from customer reviews”*
**Thickness**2%
*“Fabric is not sheer although I did not get white”*
**Length**2%
*“Way too long”*
**Product Condition**2%
*“Product came dirty and worn”*
**Stretchability/Expandability/Elasticity**1%
*“Stretched out after 1st use”*
**Smell**1%
*“the material had a 'plastic' smell”*
### **Top return reasons **
**Size-Overall**45%
**Chest Fit**9%
**Length**8%
**Material Quality**7%
**Color**7%
**Waist Fit**4%
**Sleeve Fit**3%
**Shape/Style**3%
**Thin**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is blue shirt profitable to sell on Amazon United States?**
- The niche generates $219K/yr across 182 tracked products. 17 of 55 products launched in the last 360 days are still selling. 90-day search growth is +21.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the blue shirt niche?**
- 64 brands and 96 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 32% of demand.
- **What do buyers complain about in blue shirt?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Color. The return rate is 8.6% — above our launch gate.
- **When does demand for blue shirt peak?**
- Demand peaks in May–Jun–Jul–Oct; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the blue shirt niche?**
- Listings span $8.01–$31.87; the average listing price is $15.29 (sweet spot $15–$100). The average incumbent carries 4,092 reviews — the moat a new listing must climb.
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