---
title: "Blue Mask — $55K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/blue-mask"
last_updated: "2026-08-10T16:45:13.834Z"
locale: en
meta:
description: "Niche score 45/100 · $55K/yr market · 67K searches/yr · $13.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $55K/yr market · 67K searches/yr · $13.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blue Mask — $55K/yr Amazon US Niche (2026) - Flapen"
---
# **blue mask**
**Skip it**
A small market ($55K/yr) — this niche doesn't clear our bar today.
Market size 14Growth 20Conversion 68Competition 34Returns 98Price range 76Avg price 62Brand share 61Review moat 19Quality gap 38
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$4.92–$47.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$13.45**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-10.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****14,264.63**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$55K**
$55K/yr · 67K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, blue mask is a $55K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue mask market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$67K–$81K**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#108**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**27%**
- SRLLBBY24% - NNPCBT16% - Achiou12% - Litepak9% - ROXUN7% - Borje5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.0% search growth over the last 90 days.
5K3KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/blue-mask/trend)
## **Top blue mask search terms**
- **blue mask**27K/yr-1.0%2.3% conv. - **blue face mask**23K/yr-8.2%2.8% conv. - **blue face masks**4K/yr-12.4%6.2% conv. - **face mask blue**5K/yr-24.6%6.3% conv. - **blue masks**5K/yr-25.8%13.6% conv. - **blue masks disposable 100 pack**4K/yr-29.9%16.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/blue-mask/search-terms)
## **Top blue mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$11K30%$17K40%$22K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fishing Neck Gaiter Sun Protection Face Mask Cooling Neck Shield Scarf Cycling Balaclava Bandana for Men and Women (Royal Blue)**SRLLBBY**$5.21**4.5★320 rev](https://www.amazon.com/dp/B0DB5N4L6S) [2**NNPCBT Blue Disposable Face Masks 100 Pack 3-Ply Breathable Mask For Adults Great For Outdoors Home Office School**NNPCBT**$8.18**4.7★10,264 rev](https://www.amazon.com/dp/B0DQNV5MWT) [3**Achiou Ski Mask Balaclava Shiesty Motorcycle Summer Ice Silk Thin Breathable UV Protection for Men Women Blue**Achiou**$9.59**4.4★7,491 rev](https://www.amazon.com/dp/B0CJQRKBZ2) [4**Litepak 125-Pack Disposable Face Mask Premium Comfort Earloops with Dispenser Box**Litepak**$10.05**4.5★6,474 rev](https://www.amazon.com/dp/B01N3K8FCA) [5**ROXUN Ski Mask Balaclava Motorcycle Summer Cooling Breathable UV Protector**ROXUN**$7.64**4.5★2,621 rev](https://www.amazon.com/dp/B0BJFFRJJQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Disposable Face Masks Blue 100 PCS 3 Ply Safety Respirator Breathable Comfortable Protection for Home Office Outdoor**POQCCT**$9.48**42 rev9mo ago](https://www.amazon.com/dp/B0FSXXQSXS) [**NNPCBT Blue Disposable Face Masks 125 Pack 3-Ply Breathable Mask For Adults Great For Outdoors Home Office School**NNPCBT**$9.53**154,301 rev11mo ago](https://www.amazon.com/dp/B0FF326L4M) [**Cutewing Royal Blue Neck Gaiter Masks Buffs 10PCS Tube Scarf**Cutewing**$14.95**9,212 rev1y ago](https://www.amazon.com/dp/B0F9NDVTJJ) [**NNPCBT Blue Disposable Face Masks 100 Pack 3-Ply Breathable Mask For Adults Great For Outdoors Home Office School**NNPCBT**$8.18**10,264 rev1y ago](https://www.amazon.com/dp/B0DQNV5MWT) [**Fishing Neck Gaiter Sun Protection Face Mask Cooling Neck Shield Scarf Cycling Balaclava Bandana for Men and Women (Royal Blue)**SRLLBBY**$5.21**320 rev1y ago](https://www.amazon.com/dp/B0DB5N4L6S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GVS SPR457 Elipse P100 Dust Half Mask Respirator with replaceable and reusable filters included blue m/l size**GVS**$47.43**4.6★**▲ 239%**](https://www.amazon.com/dp/B013SIIBFQ) [**ROXUN Ski Mask Balaclava Motorcycle Summer Cooling Breathable UV Protector**ROXUN**$7.64**4.5★**▲ 212%**](https://www.amazon.com/dp/B0BJFFRJJQ) [**LAPCOS K Beauty Aqua Sheet Mask - Nourishing & Hydrating Face Masks with Sea Water & Spirulina Extract for Deep Hydration & Skin Barrier Support - Highly Breathable Sheet Korean Skin Care (Pack of 5)**LAPCOS**$18.57**4.5★**▲ 106%**](https://www.amazon.com/dp/B07DN3HB2G) [**Achiou Ski Mask Balaclava Shiesty Motorcycle Summer Ice Silk Thin Breathable UV Protection for Men Women Blue**Achiou**$9.59**4.4★**▲ 96%**](https://www.amazon.com/dp/B0CJQRKBZ2) [**Blue Balaclava Blue Ski Mask for Men Full Face Mask Men Shiesty Ski Mask Women Motorcycle Helmet Head Cover Summer Sun UV Protection Football Snowboarding**AILONSHAWN**$6.00**4.3★**▲ 59%**](https://www.amazon.com/dp/B0D62PDR6W)
**~~View all trending →~~**
## **What buyers say about blue mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Face masks good quality”*
**Value For Money**14%
*“They are affordable”*
**Comfort-Overall**13%
*“Comfortable and sturdy”*
**Size-Overall**11%
*“As advertised good fit comfortable”*
**Advertised Vs Actual Product**10%
*“As Advertised”*
**Efficiency**3%
*“effective”*
**Durability**3%
*“Strong and durable”*
**Ease Of Use**2%
*“Very easy to use”*
**Breathability**2%
*“Breathable and comfortable”*
**Weight Light**2%
*“Yes I love them because they are light all around if you are looking for protection yet a soft lighter finish”*
### **What buyers complain about **
**Thickness**18%
*“Too thick”*
**Size-Overall**16%
*“Too small”*
**Quality-Overall**15%
*“Bad Quality”*
**Smell**7%
*“Strong smell”*
**Strength**5%
*“Very flimsy”*
**Strap/String Quality**3%
*“The strap breaks everytime I wear one”*
**Value For Money**3%
*“they feel cheaper for some reason”*
**Durability**3%
*“The masks do not last”*
**Advertised Vs Actual Product**2%
*“False claim of 3 ply. Not 3 ply”*
**Thin**2%
*“Too thin”*
### **Top return reasons **
**Size-Overall**29%
**Thin**16%
**Advertised Vs Actual Product**9%
**Quality-Overall**7%
**Value For Money**6%
**Smell**5%
**Color**5%
**Material Quality**4%
**Comfort-Overall**2%
**Thickness**2%
## **Common questions**
- **Is blue mask profitable to sell on Amazon United States?**
- The niche generates $55K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the blue mask niche?**
- 17 brands and 27 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in blue mask?**
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 0.4%.
- **When does demand for blue mask peak?**
- Demand peaks in Oct–Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the blue mask niche?**
- Listings span $4.92–$47.43; the average listing price is $13.45 (sweet spot $15–$100). The average incumbent carries 14,265 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)