---
title: "Blue Leis — $36K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/blue-leis"
last_updated: "2026-08-10T13:24:26.181Z"
locale: en
meta:
description: "Niche score 53/100 · $36K/yr market · 43K searches/yr · $14.44 avg price. A small market ($36K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $36K/yr market · 43K searches/yr · $14.44 avg price. A small market ($36K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blue Leis — $36K/yr Amazon US Niche (2026) - Flapen"
---
# **blue leis**
**Worth a look**
Shows demand growing +210.3% this quarter, but a small market ($36K/yr) keeps it on the watch list.
Market size 9Growth 98Conversion 65Competition 25Returns 33Price range 68Avg price 70Brand share 49Review moat 90Quality gap 73
**Growth**
**Incredible****+210.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Great****199.93**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$14.44**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.85–$34.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.4%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$36K**
$36K/yr · 43K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, blue leis is a $36K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue leis market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$29K–$36K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#1,855**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**13 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**21%**
- Aacehlh41% - Suncalla13% - ALIMITOPIA11% - Sherr6% - Semato4% - Beistle4%
## **Demand & seasonality**
Weekly Amazon search volume, last 55 weeks — +210.3% search growth over the last 90 days.
3K2KSpike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May, Jun · busiest ÷ quietest = 10.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/blue-leis/trend)
## **Top blue leis search terms**
- **blue lei**14K/yr+482.6%2.6% conv. - **blue leis**20K/yr+133.9%2.9% conv. - **blue hawaiian leis**5K/yr+129.9%3.3% conv. - **blue leis bulk**4K/yr+84.7%2.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/blue-leis/search-terms)
## **Top blue leis products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$7K30%$11K40%$14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aacehlh Hawaiian Leis Set Hawaiian Luau Flower Leis Necklace Headband Bracelets Set Essential Party Decorations for Birthday Graduation and Wedding Celebrations (Blue)**Aacehlh**$7.31**4.2★150 rev](https://www.amazon.com/dp/B0DJKKQGCF) [2**Suncalla 12 Pcs Hawaiian Leis Garland Ruffled Hula Aloha Flower Necklaces Luau Hen Stag Hawaiian Fancy Dress Decorations for Adults Beach Tropical Themed Birthday Summer Party Favors(Blue)**Suncalla**$10.13**3.7★33 rev](https://www.amazon.com/dp/B0G6Z4G1S5) [3**ALIMITOPIA Hawaiian Hula Leis Dance Wreath Garland Artificial Flowers Fabric Neck Loop for Luau Party Costumes (Blue;4pcs)**ALIMITOPIA**$8.47**4.4★1,537 rev](https://www.amazon.com/dp/B074V8JZ71) [4**Semato 4 Pcs Blue Hawaiian Lei Set for Luau Party Flower Leis Garland Headband Bracelets Halloween Costume Hawaiian Accessories Beach Party Supplies**Semato**$8.39**4.8★9 rev](https://www.amazon.com/dp/B0F9DYDTGD) [5**Blue Pikake Fabric Lei- 1 pc.**Beistle**$6.67**4.1★41 rev](https://www.amazon.com/dp/B07MVKQ528)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Suncalla 12 Pcs Hawaiian Leis Garland Ruffled Hula Aloha Flower Necklaces Luau Hen Stag Hawaiian Fancy Dress Decorations for Adults Beach Tropical Themed Birthday Summer Party Favors(Blue)**Suncalla**$10.13**33 rev6mo ago](https://www.amazon.com/dp/B0G6Z4G1S5) [**Janinka 50 Pcs Blue Hawaiian Leis for Luau Party Soft Twist Leis 36 Inch Tropical Flower Necklaces for Summer Beach Pool Parties and Tropical Themed Events**Janinka**$20.78**9 rev1y ago](https://www.amazon.com/dp/B0FH2941JM) [**PENTA ANGEL Hawaiian Leis Set for Luau Party 4Pcs Tropical Flower Ribbon Lei Necklace for Summer Beach Pool Graduation Dance Party Favor Decoration (Blue)**PENTA ANGEL**$5.85**35 rev1y ago](https://www.amazon.com/dp/B0FCQJD9NS) [**Semato 4 Pcs Blue Hawaiian Lei Set for Luau Party Flower Leis Garland Headband Bracelets Halloween Costume Hawaiian Accessories Beach Party Supplies**Semato**$8.39**9 rev1y ago](https://www.amazon.com/dp/B0F9DYDTGD) [**Mowane Graduation Leis Class of 2026 24 Count Leis for Luau Party Thick and Lush Flower Birthdays Beach Weddings Tropical Party Decorations Blue Black Gold White (24pcs Blue & White)**Mowane**$17.53**18 rev1y ago](https://www.amazon.com/dp/B0F48WM9H6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JUNEBRUSHS 24 Pack Graduation Leis 2026 Blue and White Hawaiian Luau Flower Leis Graduation Flower Necklace Hawaiian Bulk for Party Supplies Gift Accessories for Women Men**JUNEBRUSHS**$15.94**4.5★**▲ 61%**](https://www.amazon.com/dp/B0F134144X) [**Suncalla 12 Pcs Hawaiian Leis Garland Ruffled Hula Aloha Flower Necklaces Luau Hen Stag Hawaiian Fancy Dress Decorations for Adults Beach Tropical Themed Birthday Summer Party Favors(Blue)**Suncalla**$10.13**3.7★**▲ 54%**](https://www.amazon.com/dp/B0G6Z4G1S5) [**Aacehlh Hawaiian Leis Set Hawaiian Luau Flower Leis Necklace Headband Bracelets Set Essential Party Decorations for Birthday Graduation and Wedding Celebrations (Blue)**Aacehlh**$7.31**4.2★**▲ 45%**](https://www.amazon.com/dp/B0DJKKQGCF) [**Semato 4 Pcs Blue Hawaiian Lei Set for Luau Party Flower Leis Garland Headband Bracelets Halloween Costume Hawaiian Accessories Beach Party Supplies**Semato**$8.39**4.8★**▲ 27%**](https://www.amazon.com/dp/B0F9DYDTGD) [**Aacehlh Hawaiian Luau Flower Leis Necklace Headband Bracelets Set Perfect Luau Party Supplies for Summer Beach Vacations Essential Party Decorations for Birthday Graduation and Wedding Celebrations (Blue)**Aacehlh**$7.16**4.4★**— 8%**](https://www.amazon.com/dp/B0DJKR927N)
**~~View all trending →~~**
## **What buyers say about blue leis**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**27%
*“Not expensive”*
**Gifting Purpose**20%
*“Good gift”*
**Color**13%
*“Gets 2 stars because at least it does have good coloring”*
**Quality-Overall**10%
*“Quality”*
**Design-Overall**10%
*“Perfect for craft item”*
**Size-Overall**7%
*“Nice and big unlike others that you get”*
### **What buyers complain about **
**Brightness/Shine/Glow**25%
*“Some of them didnt light up”*
**Durability**25%
*“broke before the fun run even started”*
**Quality-Overall**25%
*“Cheap quality”*
**Value For Money**8%
*“Not worth the cost”*
**Strength**8%
*“Flimsy and cheap looking”*
### **Top return reasons **
**Color**26%
**Advertised Vs Actual Product**19%
**Size-Overall**15%
**Quality-Overall**13%
**Material Quality**4%
**Value For Money**4%
**Thin**3%
**Smell**2%
**Defective Material/Parts**2%
**Strength**2%
## **Common questions**
- **Is blue leis profitable to sell on Amazon United States?**
- The niche generates $36K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +210.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the blue leis niche?**
- 13 brands and 24 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in blue leis?**
- Top complaints mined from reviews: Brightness/Shine/Glow, Durability, Quality-Overall. The return rate is 4.4%.
- **When does demand for blue leis peak?**
- Demand peaks in May–Jun; the busiest month runs 10.9× the quietest.
- **What does it cost to enter the blue leis niche?**
- Listings span $5.85–$34.66; the average listing price is $14.44 (sweet spot $15–$100). The average incumbent carries 200 reviews — the moat a new listing must climb.
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