---
title: "Blue Leggings — $126K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/blue-leggings"
last_updated: "2026-08-10T15:52:34.371Z"
locale: en
meta:
description: "Niche score 46/100 · $126K/yr market · 491K searches/yr · $17.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $126K/yr market · 491K searches/yr · $17.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blue Leggings — $126K/yr Amazon US Niche (2026) - Flapen"
---
# **blue leggings**
**Skip it**
Soft demand (-30.8% this quarter) — this niche doesn't clear our bar today.
Market size 29Growth 10Conversion 19Competition 88Returns 20Price range 63Avg price 80Brand share 90Review moat 24Quality gap 60
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Avg price**
**Great****$17.13**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.75–$30.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$126K**
$126K/yr · 491K searches
**Review moat**
**Bad****5,228.06**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****6.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-30.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, blue leggings is a $126K/yr Amazon United States market (491K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue leggings market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$137K–$171K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#197**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **10.4%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**33 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**45%**
Top 20: 91%
**Top-5 click share**
**27%**
Top 20: 64%
**Open market**
**49%**
- CRZ YOGA16% - SP3LOPS10% - NANJI7% - Blisset7% - YUDSUD6% - Ieumaz5%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -30.8% search growth over the last 90 days.
60K40KSpike '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 6.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/blue-leggings/trend)
## **Top blue leggings search terms**
- **blue leggings**171K/yr-26.4%1.1% conv. - **blue leggings for women**104K/yr-34.0%1.3% conv. - **royal blue leggings**73K/yr-40.6%1.6% conv. - **blue yoga pants**22K/yr-6.4%0.2% conv. - **royal blue leggings women**37K/yr-42.3%1.7% conv. - **royal blue yoga pants**12K/yr-16.8%0.7% conv. - **womens blue leggings**11K/yr-36.1%0.6% conv. - **leggings blue**6K/yr-9.8%0.9% conv. - **bright blue leggings**10K/yr-43.6%0.8% conv. - **blue yoga pants for women**5K/yr-22.9%0.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/blue-leggings/search-terms)
## **Top blue leggings products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$8K9%$11K12%$15K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SP3LOPS Yoga Pants with Pockets for Women High Waisted Tummy Control Womens Buttery Soft Yoga Workout Leggings Running Pants Royal Blue**SP3LOPS**$25.93**4.4★1,590 rev](https://www.amazon.com/dp/B0BHDNYKT5) [2**CRZ YOGA Butterlift Leggings 25 Waves Blue Small**CRZ YOGA**$30.36**4.6★3,600 rev](https://www.amazon.com/dp/B0DFWGLGQ9) [3**CTHH High Waisted Leggings for Women Tummy Control Soft Workout Yoga Pants Womens Black Leggings for Gym Running(Blue Small-Medium)**CTHH**$9.43**4.2★782 rev](https://www.amazon.com/dp/B0FJXXXJNC) [4**CRZ YOGA Butterluxe Leggings 25 Sparkle Blue Medium**CRZ YOGA**$30.26**4.6★18,251 rev](https://www.amazon.com/dp/B0CJ9H315M) [5**Blisset High Waist Leggings for Women - Opaque Soft Tummy Control Athletic Pants for Yoga Running Workout and Gym Royal Blue**Blisset**$7.35**4.5★1,149 rev](https://www.amazon.com/dp/B0G4QCDJCZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Womens Womens Formflex High Rise Buttery Soft 7/8 Length Yoga Legging with 25 Inseam Blue Medium**Amazon Essentials**$17.78**56 rev1mo ago](https://www.amazon.com/dp/B0FSSSYJ96) [**CRZ YOGA Secretsculpt Leggings 25 Royal Blues Medium**CRZ YOGA**$30.03**2,449 rev6mo ago](https://www.amazon.com/dp/B0G78H44KQ) [**BAYDI Clouduxi Workout Leggings with Pockets for Women - 25 High Waisted Tummy Control Gym Yoga Pants Electric Blue**BAYDI**$23.71**37 rev6mo ago](https://www.amazon.com/dp/B0G4CBYVFD) [**MXYMXY Buttery Soft Second-Skin Mivral High Waisted Yoga Leggings for Women 7/8 Lounge Pants Everyday Wear Azure Blue**MXYMXY**$20.71**34 rev7mo ago](https://www.amazon.com/dp/B0G5MS16GN) [**Blisset High Waist Leggings for Women - Opaque Soft Tummy Control Athletic Pants for Yoga Running Workout and Gym Royal Blue**Blisset**$7.35**1,149 rev7mo ago](https://www.amazon.com/dp/B0G4QCDJCZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Womens Womens Formflex High Rise Buttery Soft 7/8 Length Yoga Legging with 25 Inseam Blue Medium**Amazon Essentials**$17.78**4.3★**▲ 176%**](https://www.amazon.com/dp/B0FSSSYJ96) [**NANJI High Waisted Leggings with Pockets for Women - Tummy Control Buttery Soft Yoga Pants Squat Proof Workout Leggings (L Airy Blue)**NANJI**$18.53**4.2★**▲ 164%**](https://www.amazon.com/dp/B0DSMSGLY2) [**MXYMXY Buttery Soft Second-Skin Mivral High Waisted Yoga Leggings for Women 7/8 Lounge Pants Everyday Wear Azure Blue**MXYMXY**$20.71**4.5★**▲ 161%**](https://www.amazon.com/dp/B0G5MS16GN) [**BAYDI Clouduxi Workout Leggings with Pockets for Women - 25 High Waisted Tummy Control Gym Yoga Pants Electric Blue**BAYDI**$23.71**4.6★**▲ 132%**](https://www.amazon.com/dp/B0G4CBYVFD) [**INGIA No Front Seam Scrunch Butt Leggings 25 Royal Small**INGIA**$29.33**4.4★**▲ 112%**](https://www.amazon.com/dp/B0F8MXHGWD)
**~~View all trending →~~**
## **What buyers say about blue leggings**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**18%
*“Perfect smooth fit”*
**Soft Feel**17%
*“Buttery soft”*
**Comfort-Overall**14%
*“So comfortable”*
**Quality-Overall**6%
*“Excellent quality”*
**Color**5%
*“Great color”*
**Value For Money**4%
*“Good for the price”*
**Stretchability/Expandability/Elasticity**3%
*“good stretch”*
**Material Quality**2%
*“Soft material”*
**Transparency**2%
*“Not see through”*
**Pockets/Compartments**2%
*“Love the pockets”*
### **What buyers complain about **
**Size-Overall**10%
*“Runs a little big”*
**Transparency**7%
*“See through”*
**Material Quality**6%
*“Very thin material & cheap”*
**Waist Fit**5%
*“Honestly it if werent for the feel of the waist band”*
**Smell**5%
*“have a chemical smell”*
**Color**4%
*“They are more of a purple/blue”*
**Quality-Overall**4%
*“Cheap”*
**Thickness**4%
*“quite a bit thinner than I expected”*
**Compression**2%
*“Very thin material, not compression”*
**Thin**2%
*“Thin material”*
### **Top return reasons **
**Size-Overall**26%
**Waist Fit**19%
**Color**9%
**Thin**8%
**Material Quality**7%
**Length**5%
**Transparency**4%
**Inseam Fit**3%
**Advertised Vs Actual Product**3%
**Thigh Fit**2%
## **Common questions**
- **Is blue leggings profitable to sell on Amazon United States?**
- The niche generates $126K/yr across 63 tracked products. 4 of 16 products launched in the last 360 days are still selling. 90-day search growth is -30.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the blue leggings niche?**
- 33 brands and 36 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in blue leggings?**
- Top complaints mined from reviews: Size-Overall, Transparency, Material Quality. The return rate is 6.3% — above our launch gate.
- **When does demand for blue leggings peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 6.4× the quietest.
- **What does it cost to enter the blue leggings niche?**
- Listings span $5.75–$30.44; the average listing price is $17.13 (sweet spot $15–$100). The average incumbent carries 5,228 reviews — the moat a new listing must climb.
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