---
title: "Blue Leggings for Girls — $39K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/blue-leggings-for-girls"
last_updated: "2026-08-10T15:54:25.929Z"
locale: en
meta:
description: "Niche score 37/100 · $39K/yr market · 178K searches/yr · $14.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $39K/yr market · 178K searches/yr · $14.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blue Leggings for Girls — $39K/yr Amazon US Niche (2026) - Flapen"
---
# **blue leggings for girls**
**Skip it**
Soft demand (-66.7% this quarter) — this niche doesn't clear our bar today.
Market size 10Growth 0Conversion 19Competition 89Returns 13Price range 55Avg price 70Brand share 84Review moat 30Quality gap 32
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Avg price**
**Good****$14.39**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.28–$27.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,547.42**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****8.3%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$39K**
$39K/yr · 178K searches
**Growth**
**Bad****-66.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, blue leggings for girls is a $39K/yr Amazon United States market (178K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 37/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue leggings for girls market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$86K–$115K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#46**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **16.4%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**31 **▲rising
**Sellers**
**35**
**Top-5 brand share**
**51%**
Top 20: 94%
**Top-5 click share**
**26%**
Top 20: 59%
**Open market**
**42%**
- Auranso13% - BOOPH12% - The Children's Place12% - Stelle7% - French Toast7% - Domee6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -66.7% search growth over the last 90 days.
10K6KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 11.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/blue-leggings-for-girls/trend)
## **Top blue leggings for girls search terms**
- **blue leggings for girls**30K/yr-55.0%1.1% conv. - **navy blue leggings for girls**30K/yr-64.7%1.7% conv. - **navy leggings for girls**26K/yr-74.2%2.9% conv. - **girls navy leggings**23K/yr-79.0%2.8% conv. - **girls blue leggings**13K/yr-58.1%1.2% conv. - **royal blue leggings for girls**7K/yr-51.4%0.9% conv. - **navy leggings girls**6K/yr-62.1%2.5% conv. - **navy blue leggings girls**5K/yr-53.7%1.4% conv. - **girls navy blue leggings**9K/yr-77.1%2.5% conv. - **blue leggings girls**6K/yr-56.8%1.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/blue-leggings-for-girls/search-terms)
## **Top blue leggings for girls products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$7884%$2K6%$2K8%$3K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**French Toast Girls Solid Leggings Navy 7-8**French Toast**$7.70**4.4★4,163 rev](https://www.amazon.com/dp/B01MY06RDX) [2**The Childrens Place Girls Leggings Tidal 5 Pack L (10/12)**The Children's Place**$19.63**4.6★11,234 rev](https://www.amazon.com/dp/B08HMKGRJL) [3**BOOPH 5 Pack Girls Leggings Full Length Stretchy Pants Cotton Kids Footless Navy 9-10 Years**BOOPH**$27.99**4.7★347 rev](https://www.amazon.com/dp/B0CJLJHXKL) [4**Domee Girls Cotton Leggings Full Length Solid Pants Pack of 3 Navy Blue 8-9 Years (Manufacturer Size 140)**Domee**$15.53**4.5★349 rev](https://www.amazon.com/dp/B0BKKLRTR5) [5**Auranso Toddler Girls Leggings Basic Full Length Cotton Tights Pants Navy1 7-8 Years**Auranso**$10.95**4.5★997 rev](https://www.amazon.com/dp/B0B7B2GY92)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KEREDA Girls Flare Leggings School Uniform Pants for Girls Bell Bottoms Cotton Clothes for Kids 5-6 Years Navy**KEREDA**$10.05**196 rev7mo ago](https://www.amazon.com/dp/B0G6D2JC2P) [**KEREDA Girls Flare Leggings School Uniform Pants for Girls Bell Bottoms Cotton Clothes for Kids 9-10 Years Navy**KEREDA**$9.85**196 rev7mo ago](https://www.amazon.com/dp/B0G6CZPJ51) [**Moozava Girls Athletic Leggings with Pockets Kids High Waisted Dance Pants Yoga Workout Running Cheer Gymnastics Tights L Brilliant Blue**Moozava**$15.02**110 rev7mo ago](https://www.amazon.com/dp/B0FX4XJYLC) [**The Childrens Place girls Leggings Pants Tidal 2 Pack X-Small US**The Children's Place**$11.05**12,975 rev8mo ago](https://www.amazon.com/dp/B08HJ3JJB5) [**The Childrens Place girls Leggings Pants Tidal 2 Pack Large US**The Children's Place**$10.47**11,234 rev8mo ago](https://www.amazon.com/dp/B08HM9CY8F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Moozava Girls Athletic Leggings with Pockets Kids High Waisted Dance Pants Yoga Workout Running Cheer Gymnastics Tights L Brilliant Blue**Moozava**$15.02**4.6★**▲ 373%**](https://www.amazon.com/dp/B0FX4XJYLC) [**KEREDA Girls Flare Leggings School Uniform Pants for Girls Bell Bottoms Cotton Clothes for Kids 9-10 Years Navy**KEREDA**$9.85**4.4★**▲ 369%**](https://www.amazon.com/dp/B0G6CZPJ51) [**KEREDA Girls Flare Leggings School Uniform Pants for Girls Bell Bottoms Cotton Clothes for Kids 5-6 Years Navy**KEREDA**$10.05**4.4★**▲ 338%**](https://www.amazon.com/dp/B0G6D2JC2P) [**Auranso Toddler Girls Leggings Basic Full Length Cotton Tights Pants Navy1 7-8 Years**Auranso**$10.95**4.5★**▲ 222%**](https://www.amazon.com/dp/B0B7B2GY92) [**Stelle Girls Athletic Active Dance Tight Legging Pants with Pockets for Running Yoga Workout (Black (2 Side Pocket) 8-9 Years)**Stelle**$15.36**4.7★**▲ 191%**](https://www.amazon.com/dp/B09MQGZMHY)
**~~View all trending →~~**
## **What buyers say about blue leggings for girls**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**17%
*“Size was accurate”*
**Comfort-Overall**11%
*“They are very comfortable”*
**Quality-Overall**10%
*“they are really well made”*
**Soft Feel**8%
*“Soft”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Stretchability/Expandability/Elasticity**6%
*“they have a good elastic”*
**Color**6%
*“Colors are accurate”*
**Exercise/Sports Suitability**4%
*“Very comfortable for my dancer to wear on stage or during tumbling”*
**Pockets/Compartments**4%
*“There is a deep pocket on each side to carry a key”*
**Thickness**4%
*“Great for tall thin girls”*
### **What buyers complain about **
**Stretchability/Expandability/Elasticity**16%
*“they don't have much stretch”*
**Product Condition**13%
*“New Tights Arrived Used”*
**Allergies**13%
*“Tight and itchy”*
**Thickness**6%
*“Very thin”*
**Waist Fit**6%
*“the 14s dont fit her around the waist”*
**Machine Wash Suitability**6%
*“The fabric is not a soft cotton even after a couple of washes”*
**Pilling/Linting**6%
*“pilly after they were washed a few times”*
**Comfort-Overall**3%
*“which makes them uncomfortable for all-day wear”*
**Material Quality**3%
*“The material is not soft”*
**Waist High**3%
*“They also aren't high-waisted”*
### **Top return reasons **
**Size-Overall**36%
**Waist Fit**31%
**Length**8%
**Inseam Fit**6%
**Material Quality**4%
**Thigh Fit**3%
**Color**2%
**Hip Fit**2%
**Advertised Vs Actual Product**2%
**Thin**1%
## **Common questions**
- **Is blue leggings for girls profitable to sell on Amazon United States?**
- The niche generates $39K/yr across 86 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -66.7%. Flapen's verdict: Skip it (37/100).
- **How competitive is the blue leggings for girls niche?**
- 31 brands and 35 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in blue leggings for girls?**
- Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Product Condition, Allergies. The return rate is 8.3% — above our launch gate.
- **When does demand for blue leggings for girls peak?**
- Demand peaks in Oct–Nov; the busiest month runs 11.0× the quietest.
- **What does it cost to enter the blue leggings for girls niche?**
- Listings span $4.28–$27.99; the average listing price is $14.39 (sweet spot $15–$100). The average incumbent carries 3,547 reviews — the moat a new listing must climb.
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