---
title: "Blue Jacket — $98K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/blue-jacket"
last_updated: "2026-08-10T14:22:39.755Z"
locale: en
meta:
description: "Niche score 46/100 · $98K/yr market · 766K searches/yr · $30.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $98K/yr market · 766K searches/yr · $30.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blue Jacket — $98K/yr Amazon US Niche (2026) - Flapen"
---
# **blue jacket**
**Skip it**
High returns (12.1%) — this niche doesn't clear our bar today.
Market size 24Growth 8Conversion 5Competition 97Returns 0Price range 88Avg price 95Brand share 96Review moat 24Quality gap 60
**Competition**
**Incredible****11%**
top-5 click share — an open shelf
**Brand share**
**Incredible****35%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$30.45**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.08–$57.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$98K**
$98K/yr · 766K searches
**Review moat**
**Bad****6,261.02**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-33.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****12.1%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, blue jacket is a $98K/yr Amazon United States market (766K searches/yr). The top 5 brands hold 35% of demand. Verdict: Skip it — 46/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue jacket market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$91K–$122K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#590**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **92%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.
**Brands**
**106 **▲rising
**Sellers**
**180**
**Top-5 brand share**
**35%**
Top 20: 66%
**Top-5 click share**
**11%**
Top 20: 32%
**Open market**
**63%**
- Amazon Essentials8% - Hanes8% - PRETTYGARDEN7% - QINSEN6% - Zeagoo4% - COZYFIT4%
## **Demand**
Weekly Amazon search volume, last 37 weeks — -33.1% search growth over the last 90 days.
25K15KOct '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/blue-jacket/trend)
## **Top blue jacket search terms**
- **blue jacket**106K/yr-26.5%0.1% conv. - **navy blue jacket women**67K/yr-37.9%0.3% conv. - **navy blue jacket**64K/yr-23.9%0.3% conv. - **blue jacket women**73K/yr-43.0%0.2% conv. - **royal blue jacket**53K/yr-35.3%0.3% conv. - **blue zip up hoodie**56K/yr-14.1%0.6% conv. - **navy jacket**42K/yr-22.9%0.3% conv. - **navy jacket women**47K/yr-28.3%0.3% conv. - **royal blue jackets for women**42K/yr-45.4%0.2% conv. - **light blue jacket**36K/yr-31.8%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/blue-jacket/search-terms)
## **Top blue jacket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$9802%$2K3%$3K4%$4K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**QINSEN Womens Full Zip Fleece Jacket Stand Collar Winter Warm Cropped Outwear Baggy Sherpa Short Coat Navy S**QINSEN**$38.56**4.6★2,739 rev](https://www.amazon.com/dp/B0BK933W5K) [2**Hanes Mens Hoodie Ecosmart Fleece Full-zip Zip-up Hooded Sweatshirt For Athletic-hoodies Navy Medium US**Hanes**$12.37**4.5★2,176 rev](https://www.amazon.com/dp/B00JUM4IKM) [3**Hanes Womens Slub Knit Full-zip Hoodie Textured Cotton Zip-up T-shirt For Fashion-hoodies Navy Large US**Hanes**$14.59**4.2★59,813 rev](https://www.amazon.com/dp/B016YKKVL2) [4**COZYFIT Scrub Jackets for Woman Zip Front Nurse Jacket 4-Way Stretch Fabric - Navy Blue M**COZYFIT**$28.77**4.4★2,359 rev](https://www.amazon.com/dp/B0CYC71SW1) [5**Amazon Essentials Mens Full-Zip Hooded Fleece Sweatshirt Blue Medium**Amazon Essentials**$17.25**4.5★60,478 rev](https://www.amazon.com/dp/B075JNLFL4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dnzzs Womens Zip Up Hoodie Oversized Acid Wash Sweatshirts Heavyweight Fall Fashion Outfits Casual Jackets Winter Clothes Bright Blue Medium**Dnzzs**$54.03**113 rev1y ago](https://www.amazon.com/dp/B0FCF8BQPJ) [**Rapbin Cropped Jacket Women Navy Zip Up Jacket Long Sleeve Workout Active Tops Compression Golf Shirts (Navy S)**Rapbin**$19.00**563 rev1y ago](https://www.amazon.com/dp/B0FBWH79LF) [**PRETTYGARDEN Womens Zip Up Y2K Hoodies 2026 Fall Fashion Long Sleeve Hooded Fleece Sweatshirts Casual Jacket Winter Clothes (Navy Blue Medium)**PRETTYGARDEN**$31.64**237 rev1y ago](https://www.amazon.com/dp/B0F9L7W54S) [**PINSPARK Womens Cropped Athletic Jackets Workout Long Sleeve Running Jackets Breathable Full Zip Slim Fit Track Jackets with Thumb Holes Royal Blue L**PINSPARK**$21.88**120 rev1y ago](https://www.amazon.com/dp/B0F9FKVHLL) [**Scrubspro Scrub Jackets long Sleeve Medical Scrub Jackets for Women Zip Front (Royal S)**Scrubspro**$30.78**459 rev1y ago](https://www.amazon.com/dp/B0F21NGJS9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Scrubspro Scrub Jackets long Sleeve Medical Scrub Jackets for Women Zip Front (Royal S)**Scrubspro**$30.78**4.3★**▲ 62%**](https://www.amazon.com/dp/B0F21NGJS9) [**90 Degree By Reflex Full Zip Running Track Jacket Lightweight Athletic Slim Fit Jacket with Thumbholes - Dark Navy - Large**90 Degree By Reflex**$37.67**4.5★**▲ 52%**](https://www.amazon.com/dp/B08X1MG15V) [**TACVASEN Womens Athletic Jackets Lightweight Navy Blue Long Sleeve Shirt Women UV Protection Shirts Full Zip Sun Shirt**TACVASEN**$21.70**4.5★**▲ 50%**](https://www.amazon.com/dp/B0B4VZ7Z15) [**PRETTYGARDEN 2025 Blazers for Women Business Casual Long Sleeve Lapel Open Front Suit Jacket Work Blazer with Pockets (Navy Large)**PRETTYGARDEN**$40.67**4.2★**▲ 41%**](https://www.amazon.com/dp/B0DPW27188) [**QINSEN Womens Full Zip Fleece Jacket Stand Collar Winter Warm Cropped Outwear Baggy Sherpa Short Coat Navy L**QINSEN**$38.16**4.6★**▲ 38%**](https://www.amazon.com/dp/B0BK98QKMJ)
**~~View all trending →~~**
## **Common questions**
- **Is blue jacket profitable to sell on Amazon United States?**
- The niche generates $98K/yr across 250 tracked products. 1 of 47 products launched in the last 360 days are still selling. 90-day search growth is -33.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the blue jacket niche?**
- 106 brands and 180 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 35% of demand.
- **What does it cost to enter the blue jacket niche?**
- Listings span $11.08–$57.81; the average listing price is $30.45 (sweet spot $15–$100). The average incumbent carries 6,261 reviews — the moat a new listing must climb.
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