---
title: "Blue Dress Shirt Men — $196K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/blue-dress-shirt-men"
last_updated: "2026-08-10T18:55:09.471Z"
locale: en
meta:
description: "Niche score 48/100 · $196K/yr market · 800K searches/yr · $19.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $196K/yr market · 800K searches/yr · $19.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blue Dress Shirt Men — $196K/yr Amazon US Niche (2026) - Flapen"
---
# **blue dress shirt men**
**Skip it**
High returns (11.1%) — this niche doesn't clear our bar today.
Market size 39Growth 45Conversion 16Competition 91Returns 3Price range 81Avg price 85Brand share 56Review moat 35Quality gap 47
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Avg price**
**Great****$19.01**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.17–$36.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+16.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$196K**
$196K/yr · 800K searches
**Review moat**
**Okay****3,032.36**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****11.1%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, blue dress shirt men is a $196K/yr Amazon United States market (800K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Apr–May. Verdict: Skip it — 48/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue dress shirt men market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$190K–$238K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#238**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**28 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**71%**
Top 20: 96%
**Top-5 click share**
**24%**
Top 20: 54%
**Open market**
**26%**
- COOFANDY30% - Alimens & Gentle16% - J.VER13% - Lumilk8% - Lusead5% - Amazon Essentials3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +16.3% search growth over the last 90 days.
25K15KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/blue-dress-shirt-men/trend)
## **Top blue dress shirt men search terms**
- **light blue dress shirt men**74K/yr+21.3%1.4% conv. - **blue dress shirt men**89K/yr+9.7%0.7% conv. - **mens blue dress shirt**68K/yr+2.8%0.7% conv. - **blue button down shirt men**66K/yr-4.6%0.5% conv. - **light blue shirt men**51K/yr+23.1%0.7% conv. - **blue button up shirt men**57K/yr+80.7%0.5% conv. - **blue dress shirt**44K/yr+23.6%0.6% conv. - **light blue button down shirt men**41K/yr+19.7%1.0% conv. - **baby blue shirt men**35K/yr+32.6%0.7% conv. - **mens light blue dress shirt**36K/yr+1.1%1.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/blue-dress-shirt-men/search-terms)
## **Top blue dress shirt men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4K4%$8K6%$12K8%$16K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alimens & Gentle Mens Dress Shirt Regular Fit Stretch Stain Shield Long Sleeve Solid Business Wedding Blue Button Down Shirt Light Blue Large**Alimens & Gentle**$17.35**4.5★6,798 rev](https://www.amazon.com/dp/B0DGXZFC7W) [2**COOFANDY Mens Short Sleeve Dress Shirts Casual Summer Button Down Shirt with Pocket Light Blue**COOFANDY**$19.74**4.5★1,941 rev](https://www.amazon.com/dp/B0CWH4W1Y6) [3**Lusead Mens Blue Dress Shirt Long Sleeve Slim Fit Formal Wedding Dinner Stretch Wrinkle Free Mens Button Down Shirt for Party**Lusead**$16.09**4.6★3,144 rev](https://www.amazon.com/dp/B0DYT64TP2) [4**J.VER Mens Dress Shirts Solid Long Sleeve Stretch Wrinkle-Free Formal Shirt Business Casual Button Down Shirts Blue Medium**J.VER**$19.79**4.5★7,157 rev](https://www.amazon.com/dp/B09JFTDWW8) [5**Lumilk Mens Dress Shirts Long Sleeve Button Down Shirt Business Formal Stretch Shirt Regular Fit with Pockets Light Blue Large**Lumilk**$14.95**4.6★1,332 rev](https://www.amazon.com/dp/B0D5MDKCK7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Mens Mens Polo Shirts Short Sleeve Slim-Fit Cotton Pique Light Blue X-Large**Amazon Essentials**$20.36**63 rev3mo ago](https://www.amazon.com/dp/B0FW4JNDRJ) [**Yimoversal Men Light Blue Button Down Dress Shirts Long Sleeve Casual Regular Fit Stretch Dress Shirt with Pocket Solid L**Yimoversal**$14.99**148 rev5mo ago](https://www.amazon.com/dp/B0GLL2V21C) [**LucMatton Mens Lightweight Oxford Long-Sleeve Button-Down Shirt Business Casual Slim-fit Dress Shirts with Pocket Light Blue Large**LucMatton**$16.55**110 rev8mo ago](https://www.amazon.com/dp/B0G2W3KBH5) [**ROUWELL Mens Navy Blue Dress Shirt Long Sleeve Wrinkle Free Stretch Non Iron Business Casual Work Button Up Tuxedo Shirts L**ROUWELL**$15.87**1,011 rev9mo ago](https://www.amazon.com/dp/B0FRTNK3MS) [**Lusead Mens Blue Dress Shirt Long Sleeve Slim Fit Formal Wedding Dinner Stretch Wrinkle Free Mens Button Down Shirt for Party**Lusead**$16.09**3,144 rev1y ago](https://www.amazon.com/dp/B0DYT64TP2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Mens Mens Polo Shirts Short Sleeve Slim-Fit Cotton Pique Light Blue X-Large**Amazon Essentials**$20.36**4.4★**▲ 45%**](https://www.amazon.com/dp/B0FW4JNDRJ) [**Yimoversal Men Light Blue Button Down Dress Shirts Long Sleeve Casual Regular Fit Stretch Dress Shirt with Pocket Solid L**Yimoversal**$14.99**4.4★**▲ 45%**](https://www.amazon.com/dp/B0GLL2V21C) [**LucMatton Mens Lightweight Oxford Long-Sleeve Button-Down Shirt Business Casual Slim-fit Dress Shirts with Pocket Light Blue Large**LucMatton**$16.55**4.4★**▲ 43%**](https://www.amazon.com/dp/B0G2W3KBH5) [**J.VER Mens Short Sleeve Button Up Stretch Dress Shirts Solid Slim Fit Business Formal Shirt Light Blue Large**J.VER**$21.45**4.4★**▲ 26%**](https://www.amazon.com/dp/B0CR3TSG3P) [**Alimens & Gentle Mens Short Sleeve Dress Shirt Wrinkle Free Solid Casual Button Down Shirts for Summer Business Wedding Peacock Blue L**Alimens & Gentle**$16.45**4.4★**▲ 24%**](https://www.amazon.com/dp/B0DQDLSTRC)
**~~View all trending →~~**
## **What buyers say about blue dress shirt men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**32%
*“Fit perfect”*
**Quality-Overall**11%
*“An amazing high quality shirt”*
**Comfort-Overall**9%
*“Very comfortable”*
**Material Quality**7%
*“Light material”*
**Color**6%
*“Bright and colorful”*
**Value For Money**5%
*“Great value”*
**Advertised Vs Actual Product**3%
*“is exactly as depicted”*
**Soft Feel**3%
*“soft fabric”*
**Wrinkle**3%
*“Does not wrinkle”*
**Weight Light**2%
*“Light weight breathable”*
### **What buyers complain about **
**Size-Overall**25%
*“they run big”*
**Quality-Overall**11%
*“Not very well made”*
**Material Quality**10%
*“Terrible fabric”*
**Wrinkles**9%
*“Wrinkles”*
**Advertised Vs Actual Product**3%
*“Not like the photo”*
**Thickness**2%
*“Its pretty thick for a dress shirt”*
**Shrinkage Resistance**2%
*“Theres no way a dice 2x should shrink this much”*
**Stitch/Finish/Polish**2%
*“The outcome of poor stitching standards”*
**Sleeve Fit**1%
*“sleeves are a little short”*
**Value For Money**1%
*“It looks much more expensive than it is”*
### **Top return reasons **
**Size-Overall**44%
**Material Quality**9%
**Chest Fit**7%
**Color**6%
**Length**5%
**Sleeve Fit**5%
**Shoulder Fit**3%
**Waist Fit**2%
**Advertised Vs Actual Product**2%
**Quality-Overall**2%
## **Common questions**
- **Is blue dress shirt men profitable to sell on Amazon United States?**
- The niche generates $196K/yr across 89 tracked products. 4 of 26 products launched in the last 360 days are still selling. 90-day search growth is +16.3%. Flapen's verdict: Skip it (48/100).
- **How competitive is the blue dress shirt men niche?**
- 28 brands and 31 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in blue dress shirt men?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 11.1% — above our launch gate.
- **When does demand for blue dress shirt men peak?**
- Demand peaks in Apr–May; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the blue dress shirt men niche?**
- Listings span $10.17–$36.91; the average listing price is $19.01 (sweet spot $15–$100). The average incumbent carries 3,032 reviews — the moat a new listing must climb.
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