---
title: "Blue Bathing Suit — $97K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/blue-bathing-suit"
last_updated: "2026-08-10T17:44:46.555Z"
locale: en
meta:
description: "Niche score 62/100 · $97K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $97K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blue Bathing Suit — $97K/yr Amazon US Niche (2026) - Flapen"
---
# **blue bathing suit**
**Worth a look**
Shows a fragmented shelf (top 5 take 10% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 24Growth 96Conversion 7Competition 98Returns 0Price range 89Avg price 95Brand share 94Review moat 50Quality gap 78
**Competition**
**Incredible****10%**
top-5 click share — an open shelf
**Growth**
**Incredible****+157.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$27.74**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****41%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$13.14–$37.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,543.75**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$97K**
$97K/yr · 613K searches
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****15.8%**
return rate — above 5% kills the launch gate
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, blue bathing suit is a $97K/yr Amazon United States market (613K searches/yr). The top 5 brands hold 41% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue bathing suit market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$83K–$111K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#306**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.
**Brands**
**71 **▼falling
**Sellers**
**81**
**Top-5 brand share**
**41%**
Top 20: 80%
**Top-5 click share**
**10%**
Top 20: 27%
**Open market**
**59%**
- ZAFUL12% - Fanuerg8% - Suvimuga8% - Herseas5% - Zuvebamyo4% - Blooming Jelly4%
## **Top blue bathing suit search terms**
- **blue bathing suit**119K/yr+255.7%0.3% conv. - **navy blue bikini**70K/yr+213.5%0.5% conv. - **light blue bikini**72K/yr+79.2%0.6% conv. - **royal blue bikini**58K/yr+162.3%0.4% conv. - **baby blue bikini**42K/yr+110.4%0.5% conv. - **blue high waisted bikini**29K/yr+261.9%0.4% conv. - **light blue swimsuits for women**31K/yr+138.5%0.3% conv. - **light blue swimsuit**29K/yr+78.3%0.2% conv. - **light blue bathing suit**26K/yr+110.4%0.3% conv. - **baby blue swimsuits for women**23K/yr+116.0%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/blue-bathing-suit/search-terms)
## **Top blue bathing suit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$9692%$2K3%$3K4%$4K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Women Two Piece Bikini Swimsuit Sexy Swimwear Halter String Triangle Bikini Sets RoyalBlue S**Suvimuga**$26.30**4.4★13,467 rev](https://www.amazon.com/dp/B094VGZQKC) [2**Women Two Piece Bikini Swimsuit Sexy Swimwear Halter String Triangle Bikini Sets Navy S**Suvimuga**$26.38**4.4★13,467 rev](https://www.amazon.com/dp/B0B3HPQBSG) [3**Light Blue Women 3 Piece Swimsuits - Sexy Triangle Bikini Sets with Cover Up Halter String Tie Side Bathing Suits M**Daci**$24.85**4.7★420 rev](https://www.amazon.com/dp/B0DLKT2CGF) [4**Women Two Piece Swimsuit Sexy Swimwear Halter String Triangle Bikini Sets Lightblue S**Suvimuga**$26.42**4.4★13,467 rev](https://www.amazon.com/dp/B0DDS966PK) [5**ZAFUL Womens Triangle Bikini Multiway Fishnet Tie Side Bandeau Halter String Bikini Set Two Piece Swimsuit Bathing Suits (1-Light Blue M)**ZAFUL**$27.21**4.3★481 rev](https://www.amazon.com/dp/B0CCXFX7C2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**swimall Womens Thong Bikini Sets String Halter Two Piece Triangle Swimsuit Cute Brazilian Bathing Suit - Navy Blue- 604 - Medium**swimall**$29.91**57 rev4mo ago](https://www.amazon.com/dp/B0GQ9C7CXY) [**SOLY HUX Womens Halter String Bikini Sets High Cut Cheeky Thong Sexy Two Piece Swimsuits Bathing Suit Pure Blue Small**SOLY HUX**$31.09**24 rev5mo ago](https://www.amazon.com/dp/B0GHM7DJ8Z) [**SUUKSESS Women Sexy One Piece Tummy Control Swimsuit Cutout Backless Slimming Swimwear 2025 Cheeky Side O-Ring Bathing Suit (Sky Blue Medium)**SUUKSESS**$34.99**227 rev6mo ago](https://www.amazon.com/dp/B0GFZ2HLNX) [**Zeregos Women Two Piece Bikini Set Halter Triangle Swimsuit Cheeky String Bathing Suits RoyalBlue S**Zeregos**$24.21**102 rev7mo ago](https://www.amazon.com/dp/B0G1415QDW) [**Blooming Jelly Womens Sexy 2 Piece Bikini Sets Cheeky High Cut Bathing Suit Color Block Textured U-Wire Swimsuits 2026(M Light Blue)**Blooming Jelly**$29.41**737 rev9mo ago](https://www.amazon.com/dp/B0FW55BXTL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SOLY HUX Womens Halter String Bikini Sets High Cut Cheeky Thong Sexy Two Piece Swimsuits Bathing Suit Pure Blue Small**SOLY HUX**$31.09**4.0★**▲ 16%**](https://www.amazon.com/dp/B0GHM7DJ8Z) [**swimall Womens Thong Bikini Sets String Halter Two Piece Triangle Swimsuit Cute Brazilian Bathing Suit - Navy Blue- 604 - Medium**swimall**$29.91**4.4★**▲ 13%**](https://www.amazon.com/dp/B0GQ9C7CXY) [**Zeregos Women Two Piece Bikini Set Halter Triangle Swimsuit Cheeky String Bathing Suits RoyalBlue S**Zeregos**$24.21**4.2★**▲ 13%**](https://www.amazon.com/dp/B0G1415QDW) [**Tainehs Ribbed Two Piece Bikini Sets for Women Sexy Halter Triangle Top Swimsuit String Thong Bathing Suit Navy Blue**Tainehs**$23.26**4.4★**▲ 13%**](https://www.amazon.com/dp/B0FGV2YQKY) [**Herseas Womens Striped Bikini Sets Shoulder Strap Knot Removable Pads 2 Piece Swimsuits High Waisted Tummy Control Bathing Suits Teen Cruise Essentials Medium Blue Stripes**Herseas**$27.72**4.3★**▲ 10%**](https://www.amazon.com/dp/B0FR9D5XDL)
**~~View all trending →~~**
## **What buyers say about blue bathing suit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**30%
*“The fit is very flattering”*
**Color**13%
*“Cute color”*
**Quality-Overall**9%
*“Bathing suit is good quality”*
**Comfort-Overall**8%
*“SO comfortable”*
**Shape/Style**6%
*“Very flattering”*
**Material Quality**6%
*“Great quality material”*
**Soft Feel**2%
*“So soft”*
**Value For Money**2%
*“Good value”*
**Strap/String Quality**1%
*“Removable straps”*
**Chest Fit**1%
*“it had great support in the chest”*
### **What buyers complain about **
**Size-Overall**27%
*“Fits poorly”*
**Chest Fit**7%
*“Love this bathing suit however it was too small in the bust”*
**Color**6%
*“the color faded”*
**Quality-Overall**3%
*“cheap”*
**Shape/Style**3%
*“Not flattering”*
**Strap/String Quality**2%
*“The straps were just a little weird”*
**Material Quality**2%
*“The material is not comfortable”*
**Waist Fit**1%
*“Waist band digs in”*
**Durability**1%
*“Do not recommend this broke immediately”*
**Stitch/Finish/Polish**1%
*“it's just the way it was sewn that caused that”*
### **Top return reasons **
**Size-Overall**43%
**Chest Fit**20%
**Waist Fit**7%
**Hip Fit**6%
**Shape/Style**5%
**Color**3%
**Length**3%
**Feet Fit**3%
**Material Quality**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is blue bathing suit profitable to sell on Amazon United States?**
- The niche generates $97K/yr across 269 tracked products. 18 of 84 products launched in the last 360 days are still selling. 90-day search growth is +157.3%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the blue bathing suit niche?**
- 71 brands and 81 sellers compete. The top 5 products take 10% of clicks and top 5 brands hold 41% of demand.
- **What do buyers complain about in blue bathing suit?**
- Top complaints mined from reviews: Size-Overall, Chest Fit, Color. The return rate is 15.8% — above our launch gate.
- **What does it cost to enter the blue bathing suit niche?**
- Listings span $13.14–$37.64; the average listing price is $27.74 (sweet spot $15–$100). The average incumbent carries 1,544 reviews — the moat a new listing must climb.
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