---
title: "Blue Apron — $122K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/blue-apron"
last_updated: "2026-08-10T17:41:30.483Z"
locale: en
meta:
description: "Niche score 52/100 · $122K/yr market · 176K searches/yr. A deep review moat (4,825 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $122K/yr market · 176K searches/yr. A deep review moat (4,825 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blue Apron — $122K/yr Amazon US Niche (2026) - Flapen"
---
# **blue apron**
**Worth a look**
Shows a fragmented shelf (top 5 take 29% of clicks), but a deep review moat (4,825 avg reviews) keeps it on the watch list.
Market size 28Growth 32Conversion 52Competition 86Returns 48Price range 70Avg price 79Brand share 72Review moat 25Quality gap 40
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Avg price**
**Great****$16.53**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$5.94–$36.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+5.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$122K**
$122K/yr · 176K searches
**Review moat**
**Bad****4,824.59**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, blue apron is a $122K/yr Amazon United States market (176K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 52/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue apron market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$165K–$207K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#745**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**38 **▲rising
**Sellers**
**45**
**Top-5 brand share**
**62%**
Top 20: 90%
**Top-5 click share**
**29%**
Top 20: 64%
**Open market**
**34%**
- Utopia Kitchen19% - Syntus19% - Avalon Kitchen13% - BeLuyi6% - Chef Works5% - AFUN4%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +5.5% search growth over the last 90 days.
35K25KSpike '24Holiday '24Spike '25Prime Day '25 seasonDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 8.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/blue-apron/trend)
## **Top blue apron search terms**
- **blue apron**79K/yr+2.5%3.7% conv. - **navy blue apron**14K/yr+19.1%3.9% conv. - **light blue apron**16K/yr+7.1%1.7% conv. - **blue aprons for women**11K/yr+13.7%2.1% conv. - **blue aprons**8K/yr+32.3%5.1% conv. - **blue aprons for adults**15K/yr-33.4%5.9% conv. - **navy apron**7K/yr+38.7%4.4% conv. - **royal blue apron**5K/yr+30.6%3.4% conv. - **apron blue**6K/yr-1.0%2.8% conv. - **dark blue apron**4K/yr+0.8%5.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/blue-apron/search-terms)
## **Top blue apron products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$5K6%$7K8%$10K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Syntus Chef Apron for Men Women Kitchen Cooking Apron with Pockets Adjustable Bib Aprons Stain Resistant 1 Pack Nautical Blue**Syntus**$10.30**4.6★631 rev](https://www.amazon.com/dp/B0DB1XN8L1) [2**Utopia Kitchen 10 Pack Bib Apron Unisex Adjustable Aprons with 2 Pockets Waterdrop Resistant Cooking Kitchen Chef Apron for Men Women**Utopia Kitchen**$25.34**4.7★2,242 rev](https://www.amazon.com/dp/B089YVTKQR) [3**Syntus 12 Pack Bib Apron Unisex Aprons Adjustable Waterdrop Resistant with 2 Pockets Cooking Kitchen Apron for Chef BBQ Drawing Apron Bulk Nautical Blue**Syntus**$29.20**4.5★5,618 rev](https://www.amazon.com/dp/B08LZ7L4CL) [4**Utopia Kitchen 4 Pack Bib Apron Adjustable with 2 Pockets Water and Oil Resistant Cooking Kitchen Chef Apron for Women Men Blue**Utopia Kitchen**$14.86**4.6★202 rev](https://www.amazon.com/dp/B09S5L69K3) [5**BeLuyi chef apron bib tool apron for man woman cross back straps with 4 pockets for kitchen cooking gardening baking working(Blue)**BeLuyi**$9.45**4.6★392 rev](https://www.amazon.com/dp/B0FHG18QBQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RUSTIQUE LINENS Aqua Blue 100% Cotton Kitchen Apron with 2 Pockets for Men and Women Adjustable Chef Apron for Cooking Baking BBQ Restaurant Use Machine Washable Durable Unisex Bib Apron**RUSTIQUE LINENS**$20.61**274 rev8mo ago](https://www.amazon.com/dp/B0CMQC9WRZ) [**NLUS Kitchen Cooking Apron with 3 Pockets Adjustable Bib Apron Chef Aprons for Women Men Navy Blue**NLUS**$11.01**202 rev11mo ago](https://www.amazon.com/dp/B0FKT6B8BJ) [**BeLuyi chef apron bib tool apron for man woman cross back straps with 4 pockets for kitchen cooking gardening baking working(Blue)**BeLuyi**$9.45**392 rev12mo ago](https://www.amazon.com/dp/B0FHG18QBQ) [**AFUN Chef Aprons for Women Men with Oversized Pockets 12-Ounce Cotton Canvas Cross Back Water Repellent Apron (Royal Blue)**AFUN**$14.85**1,301 rev1y ago](https://www.amazon.com/dp/B0FBLC7LNT) [**Utopia Kitchen 10 Pack Bib Apron Unisex Adjustable Aprons with 2 Pockets Waterdrop Resistant Cooking Kitchen Chef Apron for Men Women Navy**Utopia Kitchen**$28.78**2,242 rev1y ago](https://www.amazon.com/dp/B0DMP8JZ2C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RUSTIQUE LINENS Aqua Blue 100% Cotton Kitchen Apron with 2 Pockets for Men and Women Adjustable Chef Apron for Cooking Baking BBQ Restaurant Use Machine Washable Durable Unisex Bib Apron**RUSTIQUE LINENS**$20.61**4.4★**▲ 177%**](https://www.amazon.com/dp/B0CMQC9WRZ) [**Utopia Kitchen 4 Pack Bib Apron Adjustable with 2 Pockets Water and Oil Resistant Cooking Kitchen Chef Apron for Women Men Blue**Utopia Kitchen**$14.86**4.6★**▲ 150%**](https://www.amazon.com/dp/B09S5L69K3) [**royal blue aprons for women chef apron blue mens chef apron for men grilling aprons for men**Avalon Kitchen**$28.77**4.6★**▲ 141%**](https://www.amazon.com/dp/B08FTF4SQZ) [**Utopia Kitchen 10 Pack Bib Apron Unisex Adjustable Aprons with 2 Pockets Waterdrop Resistant Cooking Kitchen Chef Apron for Men Women Navy**Utopia Kitchen**$28.78**4.7★**▲ 130%**](https://www.amazon.com/dp/B0DMP8JZ2C) [**GREEN LIFESTYLE 12 Pack Professional Chef Apron Grilling Aprons for Men Waterproof Cooking Apron for BBQ Work or Restaurant Use Kitchen Aprons for Women Royal Blue No Pockets**GREEN LIFESTYLE**$28.46**4.6★**▲ 105%**](https://www.amazon.com/dp/B081S7NJ7J)
**~~View all trending →~~**
## **What buyers say about blue apron**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Excellent for the kitchen and good quality”*
**Value For Money**11%
*“They are affordable”*
**Size-Overall**10%
*“The fit is comfortable for an average size”*
**Material Quality**5%
*“Good material and fits comfortably”*
**Advertised Vs Actual Product**4%
*“It was as advertised”*
**Pockets/Compartments**4%
*“I like the pockets”*
**Comfort-Overall**3%
*“Comfortable”*
**Water Resistance**3%
*“water resistant”*
**Color**3%
*“Perfect Color”*
**Durability**3%
*“They are durable”*
### **What buyers complain about **
**Water Resistance**15%
*“NOT waterproof”*
**Material Quality**11%
*“I didnt like the material its made of”*
**Quality-Overall**10%
*“Not well made at all”*
**Thickness**9%
*“It is super thick”*
**Pockets/Compartments**5%
*“All of the pockets are very shallow”*
**Strap/String Quality**5%
*“Loose Straps”*
**Size-Overall**4%
*“They run small”*
**Thin**3%
*“Too thin, needs to be thicker material”*
**Value For Money**3%
*“Not worth it”*
**Absorbency**2%
*“definitely not absorbent”*
### **Top return reasons **
**Material Quality**27%
**Size-Overall**20%
**Length**8%
**Thin**8%
**Color**7%
**Quality-Overall**5%
**Advertised Vs Actual Product**4%
**Water Resistance**3%
**Value For Money**2%
**Pockets/Compartments**2%
## **Common questions**
- **Is blue apron profitable to sell on Amazon United States?**
- The niche generates $122K/yr across 68 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +5.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the blue apron niche?**
- 38 brands and 45 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in blue apron?**
- Top complaints mined from reviews: Water Resistance, Material Quality, Quality-Overall. The return rate is 3.2%.
- **When does demand for blue apron peak?**
- Demand peaks in Oct–Nov; the busiest month runs 8.8× the quietest.
- **What does it cost to enter the blue apron niche?**
- Listings span $5.94–$36.13; the average listing price is $16.53 (sweet spot $15–$100). The average incumbent carries 4,825 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)