---
title: "Blue and White Bikini — $73K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/blue-and-white-bikini"
last_updated: "2026-08-10T13:28:09.632Z"
locale: en
meta:
description: "Niche score 63/100 · $73K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $73K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blue and White Bikini — $73K/yr Amazon US Niche (2026) - Flapen"
---
# **blue and white bikini**
**Worth a look**
Shows a fragmented shelf (top 5 take 9% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 18Growth 95Conversion 5Competition 98Returns 10Price range 88Avg price 95Brand share 95Review moat 61Quality gap 85
**Competition**
**Incredible****9%**
top-5 click share — an open shelf
**Growth**
**Incredible****+117.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Incredible****40%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$26.73**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.56–$49.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,072.74**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$73K**
$73K/yr · 665K searches
**Returns**
**Bad****9.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, blue and white bikini is a $73K/yr Amazon United States market (665K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Mar–May–Jun–Jul. Verdict: Worth a look — 63/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue and white bikini market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$67K–$80K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#677**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **92%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.
**Brands**
**74 **▲rising
**Sellers**
**83**
**Top-5 brand share**
**40%**
Top 20: 77%
**Top-5 click share**
**9%**
Top 20: 24%
**Open market**
**61%**
- WDIRARA8% - ZAFUL8% - MakeMeChic7% - SOLY HUX7% - SUUKSESS7% - Blooming Jelly3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +117.6% search growth over the last 90 days.
50K30KSpike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, May, Jun, Jul · busiest ÷ quietest = 8.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/blue-and-white-bikini/trend)
## **Top blue and white bikini search terms**
- **polka dot swimsuit**176K/yr+110.3%0.2% conv. - **polka dot bathing suit**69K/yr+101.6%0.2% conv. - **red polka dot bikini**46K/yr+477.7%0.4% conv. - **polka dot swimsuits for women**57K/yr+170.3%0.2% conv. - **yellow polka dot bikini**64K/yr+53.0%0.4% conv. - **brown polka dot swimsuit**28K/yr+184.2%0.3% conv. - **brown polka dot bikini**36K/yr+38.0%0.5% conv. - **blue polka dot bikini**19K/yr+462.4%0.4% conv. - **polka dot bikini top**27K/yr+77.0%0.3% conv. - **polka dot bathing suit for women**18K/yr+132.7%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/blue-and-white-bikini/search-terms)
## **Top blue and white bikini products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$7282%$1K3%$2K4%$3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MakeMeChic Womens Polka Dots Triangle Thong Bikini Sets Floral Cute Bathing Suit Swimsuits Polka Dots Black Small**MakeMeChic**$23.74**4.2★718 rev](https://www.amazon.com/dp/B0F8GFKF1S) [2**Holipick Women Black Dot Bandeau One Piece Swimsuits Tummy Control Bathing Suits Halter Strapless Swimwear M**Holipick**$36.34**4.6★733 rev](https://www.amazon.com/dp/B0BV2829SD) [3**MakeMeChic Womens Polka Dots Triangle Bikini Sets Swim Shorts Y2K Leopard Striped Bathing Suit Swimsuit Polka Dots Small**MakeMeChic**$28.31**4.1★141 rev](https://www.amazon.com/dp/B0FNQP4YQB) [4**Sreakeio One Piece Polka Dot Swimsuit for Women Deep V-Neck Full Coverage Bathing Suits Ruffle Trim Tummy Control Swimsuit (Brown M)**Sreakeio**$19.88**3.8★19 rev](https://www.amazon.com/dp/B0GJ54DT3Z) [5**Verdusa Womens Polka Dots Bikini Set Halter Triangle Swimsuit 2 Piece Bathing Suit Summer Swimwear Black and White Medium**Verdusa**$20.26**4.0★29 rev](https://www.amazon.com/dp/B0FXZM736C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SOLY HUX Womens Polka Dots Bikini Set String Swimsuit Colorblock Dual Straps Halter Tie Side 2 Piece Bathing Suit Blue and Brown Polka Dots Medium**SOLY HUX**$30.33**48 rev4mo ago](https://www.amazon.com/dp/B0GKM5F54X) [**WDIRARA Womens Polka Dots 2 Piece Swimsuit Triangle Halter Bikini Set Boyshorts Bathing Suit Light Yellow X-Small**WDIRARA**$25.83**46 rev4mo ago](https://www.amazon.com/dp/B0GJYJ3SDF) [**Sreakeio One Piece Polka Dot Swimsuit for Women Deep V-Neck Full Coverage Bathing Suits Ruffle Trim Tummy Control Swimsuit (Brown M)**Sreakeio**$19.88**19 rev5mo ago](https://www.amazon.com/dp/B0GJ54DT3Z) [**HATUCRAFT Black Polka Dot Bikini for Women - 2 Piece Swimsuit Triangle Halter Top - High Cut Brazilian Thong Bikini Set Sexy Side Tie Bathing Suit**HATUCRAFT**$19.05**13 rev5mo ago](https://www.amazon.com/dp/B0GJ3XMN84) [**EDOLYNSA Polka Dot Deep V One Piece Swimsuit for Women High Cut Tummy Control Bathing Suit Monokini Beach 1 Piece Swimwear**EDOLYNSA**$28.43**11 rev6mo ago](https://www.amazon.com/dp/B0GH2PJVDF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WDIRARA Womens Polka Dots 2 Piece Swimsuit Triangle Halter Bikini Set Boyshorts Bathing Suit Light Yellow X-Small**WDIRARA**$25.83**4.3★**▲ 15%**](https://www.amazon.com/dp/B0GJYJ3SDF) [**EDOLYNSA Polka Dot Deep V One Piece Swimsuit for Women High Cut Tummy Control Bathing Suit Monokini Beach 1 Piece Swimwear**EDOLYNSA**$28.43**4.2★**▲ 15%**](https://www.amazon.com/dp/B0GH2PJVDF) [**Herseas Womens High Waisted Two Piece Bikini Sets U Wire Cutout Wide Straps Swim Suit Removable Padded Wire-Free V Neck Bathing Suits Trendy Cruise Essentials Black with White Dots Small**Herseas**$27.42**4.6★**▲ 14%**](https://www.amazon.com/dp/B0FR4X561H) [**HATUCRAFT Black Polka Dot Bikini for Women - 2 Piece Swimsuit Triangle Halter Top - High Cut Brazilian Thong Bikini Set Sexy Side Tie Bathing Suit**HATUCRAFT**$19.05**4.4★**▲ 12%**](https://www.amazon.com/dp/B0GJ3XMN84) [**SOLY HUX Womens Polka Dots Bikini Set String Swimsuit Colorblock Dual Straps Halter Tie Side 2 Piece Bathing Suit Blue and Brown Polka Dots Medium**SOLY HUX**$30.33**3.5★**▲ 12%**](https://www.amazon.com/dp/B0GKM5F54X)
**~~View all trending →~~**
## **What buyers say about blue and white bikini**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**28%
*“Fabulous Fit”*
**Shape/Style**10%
*“Cute style”*
**Comfort-Overall**9%
*“Super comfortable”*
**Quality-Overall**8%
*“Overall, a great quality set for the price—definitely one of my new favorites”*
**Material Quality**6%
*“SOFT MATERIAL”*
**Color**5%
*“The color is so pretty”*
**Value For Money**4%
*“Reasonable price”*
**Design-Overall**3%
*“the design is cute”*
**Stretchability/Expandability/Elasticity**2%
*“The material has a nice stretch to it”*
**Advertised Vs Actual Product**2%
*“True to picture”*
### **What buyers complain about **
**Size-Overall**26%
*“Too long”*
**Quality-Overall**6%
*“is not very well made”*
**Chest Fit**5%
*“its way too short in the torso”*
**Material Quality**3%
*“Cheap material”*
**Strap/String Quality**3%
*“I will say the strings are a bit long”*
**Color**3%
*“The yellow isnt super bright”*
**Value For Money**2%
*“the value for the money just isnt there”*
**Stretchability/Expandability/Elasticity**2%
*“the top was stretched out”*
**Length**2%
*“Too long”*
**Shape/Style**2%
*“the back does look kinda weird”*
### **Top return reasons **
**Size-Overall**46%
**Chest Fit**19%
**Hip Fit**6%
**Waist Fit**5%
**Length**4%
**Shape/Style**3%
**Color**3%
**Material Quality**3%
**Feet Fit**3%
**Advertised Vs Actual Product**3%
## **Common questions**
- **Is blue and white bikini profitable to sell on Amazon United States?**
- The niche generates $73K/yr across 320 tracked products. 52 of 245 products launched in the last 360 days are still selling. 90-day search growth is +117.6%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the blue and white bikini niche?**
- 74 brands and 83 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 40% of demand.
- **What do buyers complain about in blue and white bikini?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Chest Fit. The return rate is 9.2% — above our launch gate.
- **When does demand for blue and white bikini peak?**
- Demand peaks in Mar–May–Jun–Jul; the busiest month runs 8.9× the quietest.
- **What does it cost to enter the blue and white bikini niche?**
- Listings span $11.56–$49.19; the average listing price is $26.73 (sweet spot $15–$100). The average incumbent carries 1,073 reviews — the moat a new listing must climb.
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