---
title: "Blippi Costume — $159K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/blippi-costume"
last_updated: "2026-08-10T23:17:02.588Z"
locale: en
meta:
description: "Niche score 40/100 · $159K/yr market · 320K searches/yr · $21.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $159K/yr market · 320K searches/yr · $21.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blippi Costume — $159K/yr Amazon US Niche (2026) - Flapen"
---
# **blippi costume**
**Skip it**
Soft demand (-17.7% this quarter) — this niche doesn't clear our bar today.
Market size 33Growth 16Conversion 29Competition 74Returns 21Price range 77Avg price 92Brand share 24Review moat 68Quality gap 23
**Avg price**
**Great****$21.78**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.67–$43.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****794.31**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$159K**
$159K/yr · 320K searches
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****6.2%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-17.7%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, blippi costume is a $159K/yr Amazon United States market (320K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 40/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blippi costume market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$131K–$174K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#3,100**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **82%**
- **Out of stock**
- **10.5%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **—flat
**Sellers**
**49**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 81%
**Open market**
**7%**
- Blippi53% - Disguise15% - A&J DESIGN11% - Ainuit7% - itswordpiz4% - Pixellaire3% - Open — no brand owns it (6 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.7% search growth over the last 90 days.
50K30KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 24.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/blippi-costume/trend)
## **Top blippi costume search terms**
- **blippi costume**161K/yr-14.5%2.3% conv. - **blippi costume toddler**94K/yr-34.0%3.0% conv. - **toddler blippi costume**13K/yr-11.2%3.0% conv. - **blippi costume 2t**6K/yr-14.9%0.7% conv. - **blippi costume 3t**8K/yr-48.7%3.9% conv. - **blippi costume 4t**5K/yr-35.0%2.5% conv. - **kids blippi costume**4K/yr-16.2%6.2% conv. - **blippi halloween costume for toddler**4K/yr+61.7%0.0% conv. - **blippi costume 5t**4K/yr-20.4%2.3% conv. - **blippi toddler costume**7K/yr-67.6%2.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/blippi-costume/search-terms)
## **Top blippi costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$13K12%$19K16%$25K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Blippi Boys UPF 50+ Rash Guard and Swim Trunks Swimsuit Set for Toddler and Big Kids Blue/Orange**Blippi**$26.78**4.9★41 rev](https://www.amazon.com/dp/B0DS2SCQRT) [2**A&J DESIGN Toddler Boys Outfit Baby Suspender Dress Gentleman Formal Suits with Orange Bow Tie 3-4T Blue Gray**A&J DESIGN**$37.32**4.7★309 rev](https://www.amazon.com/dp/B0CD1JRVMH) [3**Ainuit Costume Roleplay Accessories-4PCS Orange Costume Set for Kids Ages 3-8-Hat Bow Tie Shatterproof Glasses & Adjustable Suspenders-Toddler Safe Dress-Up Kit for Halloween Parties Pretend Play**Ainuit**$15.67**4.5★96 rev](https://www.amazon.com/dp/B0F62K89B1) [4**Blippi Costume Kit for Adult Official Blippi Outfit with Hat Glasses and Bowtie Costume Accessories**Disguise**$27.88**4.7★443 rev](https://www.amazon.com/dp/B07KWS3S5B) [5**Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids**Blippi**$19.92**4.5★353 rev](https://www.amazon.com/dp/B0GFPWF6W4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blippi Boys Short Sleeve Polo Shirt for Toddler and Big Kids Blue**Blippi**$19.58**8 rev5mo ago](https://www.amazon.com/dp/B0GHSYH9XN) [**Blippi Boys Short Sleeve T-Shirt and Mesh Short Set for Toddler and Big Kids**Blippi**$19.18**353 rev5mo ago](https://www.amazon.com/dp/B0GHPHQTQ1) [**Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids**Blippi**$19.92**353 rev6mo ago](https://www.amazon.com/dp/B0GFPWF6W4) [**Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids**Blippi**$19.93**353 rev6mo ago](https://www.amazon.com/dp/B0GFPD5ZTT) [**Blippi Meekah Girls Short Sleeve Shirt and Skirt Set for Toddler and Big Kids**Blippi**$20.25**20 rev6mo ago](https://www.amazon.com/dp/B0GFFD1961)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Blippi Boys UPF 50+ Rash Guard and Swim Trunks Swimsuit Set for Toddler and Big Kids Blue/Orange**Blippi**$26.69**4.9★**▲ 392%**](https://www.amazon.com/dp/B0DS2R7SWP) [**Blippi Boys UPF 50+ Rash Guard and Swim Trunks Swimsuit Set for Toddler and Big Kids Blue/Orange**Blippi**$26.78**4.9★**▲ 391%**](https://www.amazon.com/dp/B0DS2SCQRT) [**Blippi Boys Short Sleeve Polo Shirt for Toddler and Big Kids Blue**Blippi**$19.58**4.8★**▲ 389%**](https://www.amazon.com/dp/B0GHSYH9XN) [**Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids**Blippi**$19.92**4.5★**▲ 387%**](https://www.amazon.com/dp/B0GFPWF6W4) [**Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids**Blippi**$19.93**4.5★**▲ 379%**](https://www.amazon.com/dp/B0GFPD5ZTT)
**~~View all trending →~~**
## **What buyers say about blippi costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**38%
*“Fits good”*
**Quality-Overall**25%
*“Its nice quality for a dress up costume”*
**Color**5%
*“Great color”*
**Value For Money**4%
*“Good for the price”*
**Comfort-Overall**4%
*“comfortable”*
**Material Quality**3%
*“The material is very light”*
**Stretchability/Expandability/Elasticity**2%
*“Has has elastic so fits most head sizes and hair types”*
**Advertised Vs Actual Product**2%
*“According to the product description”*
**Weight Light**2%
*“The glasses and bow tie are lightweight and comfortable to wear”*
**Fun/Entertainment Experience**2%
*“Overall, this is an accurate costume set and has provided my kids loads of entertainment”*
### **What buyers complain about **
**Size-Overall**31%
*“Weird fit”*
**Quality-Overall**11%
*“Not Very Well Made”*
**Color**10%
*“The hat is more brown or dull dark orange, the suspenders and tie are neon orange, very bright”*
**Durability**7%
*“it breaks with normal use while trying to put it on”*
**Product Condition**6%
*“Instead, I received a clearly used product”*
**Smell**3%
*“it had a fishy smell when I first took it out of the packaging”*
**Thickness**3%
*“Thought it was very thin”*
**Value For Money**3%
*“not worth the price”*
**Material Quality**1%
*“The glasses are lightweight plastic”*
**Strength**1%
*“The glasses are also fairly flimsy”*
### **Top return reasons **
**Size-Overall**65%
**Color**6%
**Length**4%
**Quality-Overall**4%
**Advertised Vs Actual Product**3%
**Material Quality**3%
**Value For Money**2%
**Product Condition**2%
**Defective Material/Parts**2%
**Chest Fit**2%
## **Common questions**
- **Is blippi costume profitable to sell on Amazon United States?**
- The niche generates $159K/yr across 39 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Skip it (40/100).
- **How competitive is the blippi costume niche?**
- 12 brands and 49 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in blippi costume?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 6.2% — above our launch gate.
- **When does demand for blippi costume peak?**
- Demand peaks in Sep–Oct; the busiest month runs 24.0× the quietest.
- **What does it cost to enter the blippi costume niche?**
- Listings span $6.67–$43.23; the average listing price is $21.78 (sweet spot $15–$100). The average incumbent carries 794 reviews — the moat a new listing must climb.
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