---
title: "Blaze Cake Topper — $329K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/blaze-cake-topper"
last_updated: "2026-08-11T01:02:00.601Z"
locale: en
meta:
description: "Niche score 44/100 · $329K/yr market · 1.4M searches/yr · $25.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $329K/yr market · 1.4M searches/yr · $25.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blaze Cake Topper — $329K/yr Amazon US Niche (2026) - Flapen"
---
# **blaze cake topper**
**Skip it**
Weak search conversion (0.9%) — this niche doesn't clear our bar today.
Market size 52Growth 27Conversion 11Competition 27Returns 62Price range 86Avg price 95Brand share 28Review moat 55Quality gap 57
**Avg price**
**Incredible****$25.69**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.44–$49.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,315.07**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$329K**
$329K/yr · 1.4M searches
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+1.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, blaze cake topper is a $329K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blaze cake topper market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$514K–$642K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#522**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **13.1%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **—flat
**Sellers**
**34**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**6%**
- Blaze45% - JITTERYGIT15% - NKOK14% - Fisher-Price8% - Mattel6% - mcgskl6% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.9% search growth over the last 90 days.
100K60KHoliday '24Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/blaze-cake-topper/trend)
## **Top blaze cake topper search terms**
- **blaze**423K/yr+36.0%0.1% conv. - **blaze and the monster machines**212K/yr+78.7%0.1% conv. - **blaze and the monster machines toys**413K/yr-32.5%1.7% conv. - **blaze toys**170K/yr-24.2%1.9% conv. - **blaze monster truck**45K/yr-1.4%1.9% conv. - **blaze monster truck toys**30K/yr-41.6%2.5% conv. - **blaze and the monster machine**24K/yr-56.2%0.5% conv. - **blaze toy**15K/yr-21.6%2.4% conv. - **starla blaze and the monster machines**11K/yr-29.7%0.2% conv. - **blaze toys for boys 3-5 years old**15K/yr-36.1%2.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/blaze-cake-topper/search-terms)
## **Top blaze cake topper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$33K20%$66K30%$99K40%$132K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Blaze and the Monster Machines Boys Pajama | 100% Cotton Kids Pajamas | Monster Truck Pjs Size 4 White**Blaze**$24.89**4.8★4,795 rev](https://www.amazon.com/dp/B01N908AS2) [2**NKOK Blaze and The Monster Machines (Free-Wheel) 5PK (Blaze Pickle Crusher Stripes & Darington); No Batteries Required; Grippy Tires; STEM; Officially Licensed**NKOK**$23.35**4.7★263 rev](https://www.amazon.com/dp/B0CZC2JQBP) [3**Blaze and The Monster Machine Race Track Set - 117-Piece STEM Playset with Flexible Glow Tracks - Official Nickelodeon Toys for Kids Ages 3 to 8 - Birthday Gifts for Boys & Girls by JitteryGit (Red)**JITTERYGIT**$49.36**3.9★216 rev](https://www.amazon.com/dp/B0DSK13L13) [4**Blaze and Crusher Monster Turbo Truck Rechargeable 1:24 Racers Toy - Blaze and the Monster Machines Christmas & Birthday Gifts for Kids Boys and Girls 3-8**JITTERYGIT**$26.23**4.0★60 rev](https://www.amazon.com/dp/B0FT1N5F7L) [5**Fisher-Price Nickelodeon Blaze & The Monster Machines Blaze**Mattel**$18.24**4.5★2,117 rev](https://www.amazon.com/dp/B00SYIJZBU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blaze and Crusher Monster Turbo Truck Rechargeable 1:24 Racers Toy - Blaze and the Monster Machines Christmas & Birthday Gifts for Kids Boys and Girls 3-8**JITTERYGIT**$26.23**60 rev9mo ago](https://www.amazon.com/dp/B0FT1N5F7L) [**Blaze and The Monster Machine Race Track Set - 117-Piece STEM Playset with Flexible Glow Tracks - Official Nickelodeon Toys for Kids Ages 3 to 8 - Birthday Gifts for Boys & Girls by JitteryGit (Red)**JITTERYGIT**$49.36**216 rev1y ago](https://www.amazon.com/dp/B0DSK13L13) [**mcgskl 6 Pack Monster Truck Toys for Kids - The Monster Machines Die-Cast Vehicles for Boys & Girls**mcgskl**$29.27**10 rev1y ago](https://www.amazon.com/dp/B0FRMQ4NBG) [**mcgskl The Monster Machines Toys The Monster Machines Toy Truck & Figure Set - Machines Toys Scooters Car for 3 4 5 6 Year Old Toddlers Kids**mcgskl**$27.85**107 rev1y ago](https://www.amazon.com/dp/B0DJRCNFWN) [**NKOK Blaze and The Monster Machines (Free-Wheel) 5PK (Blaze Pickle Crusher Stripes & Darington); No Batteries Required; Grippy Tires; STEM; Officially Licensed**NKOK**$23.35**263 rev2y ago](https://www.amazon.com/dp/B0CZC2JQBP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GOLDINPOT Monster Machines Toy Truck & Figure Set - Friction-Powered Stunt Vehicles Durable ABS Construction Drop-Resistant for 3-6 Year Old Toddlers Kids | Push & Go Monster Cars for Pretend Play**GOLDINPOT**$29.02**4.3★**▲ 261%**](https://www.amazon.com/dp/B0CH9Y4DK6) [**mcgskl 6 Pack Monster Truck Toys for Kids - The Monster Machines Die-Cast Vehicles for Boys & Girls**mcgskl**$29.27**4.0★**▲ 236%**](https://www.amazon.com/dp/B0FRMQ4NBG) [**Blaze and the Monster Machines Boys Pajama | 100% Cotton Kids Pajamas | Monster Truck Pjs Size 4 White**Blaze**$24.89**4.8★**▲ 162%**](https://www.amazon.com/dp/B01N908AS2) [**Blaze and the Monster Machines Boys Pajama | 100% Cotton Kids Pajamas | Monster Truck Pjs Size 3T White**Blaze**$24.54**4.8★**▲ 77%**](https://www.amazon.com/dp/B01N41A6US) [**NKOK Blaze and The Monster Machines (Free-Wheel) 2PK Blaze & Pickle**NKOK**$12.91**4.4★**▲ 58%**](https://www.amazon.com/dp/B0CZC4ZKMM)
**~~View all trending →~~**
## **What buyers say about blaze cake topper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**29%
*“Fun toy”*
**Quality-Overall**24%
*“Good quality”*
**Gifting Purpose**14%
*“This was a Christmas gift”*
**Size-Overall**5%
*“Good fit”*
**Assembly/Installation**3%
*“easy to put together”*
**Design-Overall**2%
*“loved the Blaze design”*
**Brightness/Shine/Glow**2%
*“Glows in the dark”*
**Color**2%
*“The colors were bright and fun”*
**Durability**1%
*“It will hold up to rough play pretty good”*
**Advertised Vs Actual Product**1%
*“Just as described”*
### **What buyers complain about **
**Durability**20%
*“Didnt last”*
**Quality-Overall**16%
*“I am upset about how low quality it is”*
**Value For Money**11%
*“really disappointed for the price paid”*
**Material Quality**8%
*“cheap and crappy”*
**Advertised Vs Actual Product**6%
*“Not as expected”*
**Functionality-Overall**5%
*“Didnt work”*
**Battery Life**4%
*“Battery life is poor”*
**Strength**4%
*“Very breakable”*
**Noise Level**4%
*“It is extremely loud when in use”*
**Charging**3%
*“Inconvenient to charge”*
### **Top return reasons **
**Size-Overall**21%
**Defective Material/Parts**14%
**Functionality-Overall**11%
**Quality-Overall**7%
**Value For Money**5%
**Durability**5%
**Advertised Vs Actual Product**5%
**Wheel Quality**3%
**Charging**3%
**Battery Inclusion**3%
## **Common questions**
- **Is blaze cake topper profitable to sell on Amazon United States?**
- The niche generates $329K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.9%. Flapen's verdict: Skip it (44/100).
- **How competitive is the blaze cake topper niche?**
- 8 brands and 34 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in blaze cake topper?**
- Top complaints mined from reviews: Durability, Quality-Overall, Value For Money. The return rate is 2.5%.
- **When does demand for blaze cake topper peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the blaze cake topper niche?**
- Listings span $10.44–$49.36; the average listing price is $25.69 (sweet spot $15–$100). The average incumbent carries 1,315 reviews — the moat a new listing must climb.
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