---
title: "Black Zip Up Jacket — $332K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/black-zip-up-jacket"
last_updated: "2026-08-07T00:01:19.556Z"
locale: en
meta:
description: "Niche score 44/100 · $332K/yr market · 4.3M searches/yr · $35.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $332K/yr market · 4.3M searches/yr · $35.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Zip Up Jacket — $332K/yr Amazon US Niche (2026) - Flapen"
---
# **black zip up jacket**
**Skip it**
Weak search conversion (0.2%) — this niche doesn't clear our bar today.
Market size 52Growth 15Conversion 3Competition 96Returns 8Price range 75Avg price 95Brand share 50Review moat 24Quality gap 40
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$35.05**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.64–$123.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$332K**
$332K/yr · 4.3M searches
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,452.41**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-20.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****9.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, black zip up jacket is a $332K/yr Amazon United States market (4.3M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Feb–Mar–Apr–May–Jun. Verdict: Skip it — 44/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black zip up jacket market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$438K–$526K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#169**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **82%**
- **Out of stock**
- **1.6%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**43 **▲rising
**Sellers**
**230**
**Top-5 brand share**
**75%**
Top 20: 91%
**Top-5 click share**
**18%**
Top 20: 40%
**Open market**
**23%**
- Columbia63% - Amazon Essentials4% - MAGCOMSEN4% - Meanzoo2% - PRETTYGARDEN2% - Dqbeng2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.7% search growth over the last 90 days.
100K60KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 10.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/black-zip-up-jacket/trend)
## **Top black zip up jacket search terms**
- **columbia**3.0M/yr-7.2%0.1% conv. - **black jacket women**668K/yr-49.8%0.3% conv. - **black zip up jacket**99K/yr-19.0%0.5% conv. - **womens black jacket**122K/yr-54.3%0.3% conv. - **jacke**35K/yr-11.7%0.0% conv. - **black zip up jacket women**48K/yr-43.4%0.6% conv. - **black jacket for women**46K/yr-45.2%0.2% conv. - **hanes zip up hoodies for women**24K/yr+25.5%0.1% conv. - **black jackets for women**45K/yr-51.6%0.4% conv. - **black womens jacket**46K/yr-55.4%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/black-zip-up-jacket/search-terms)
## **Top black zip up jacket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$7K4%$13K6%$20K8%$27K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Columbia Mens Watertight II Waterproof Rain Jacket Black Large**Columbia**$57.92**4.7★2,665 rev](https://www.amazon.com/dp/B0CLR98667) [2**Columbia Womens Silver Ridge Utility II Long Sleeve Shirt Shark Medium**Columbia**$54.38**4.5★18 rev](https://www.amazon.com/dp/B0FB1WB3TN) [3**Columbia Mens Steens Mountain 2.0 Full Zip Fleece Jacket Black Medium**Columbia**$34.69**4.7★53,425 rev](https://www.amazon.com/dp/B0076R6L58) [4**Columbia Unisex Kids Hikebound Bib (Little Kid/Big Kid) Black Medium**Columbia**$73.96**0.0★0 rev](https://www.amazon.com/dp/B0FCCM8W7L) [5**Columbia Mens Silver Ridge Utility II Short Sleeve Black Large**Columbia**$56.82**4.6★18 rev](https://www.amazon.com/dp/B0FB1ZFPYS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Columbia Womens Silver Ridge Utility II Long Sleeve Shirt Shark Medium**Columbia**$54.38**18 rev6mo ago](https://www.amazon.com/dp/B0FB1WB3TN) [**Columbia Mens Silver Ridge Utility II Short Sleeve Black Large**Columbia**$56.82**18 rev6mo ago](https://www.amazon.com/dp/B0FB1ZFPYS) [**Columbia Mens Silver Ridge Utility II Short Sleeve City Grey Small**Columbia**$35.24**18 rev6mo ago](https://www.amazon.com/dp/B0FB2JFQSZ) [**Columbia Mens Silver Ridge Utility II Long Sleeve Shirt Black Medium**Columbia**$57.83**14 rev6mo ago](https://www.amazon.com/dp/B0FB24BYV6) [**Columbia Mens Silver Ridge Utility II Long Sleeve Shirt Ancient Fossil Medium**Columbia**$57.18**14 rev6mo ago](https://www.amazon.com/dp/B0FB21JQFK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Columbia Mens Silver Ridge Utility II Long Sleeve Shirt Ancient Fossil Medium**Columbia**$57.18**4.4★**▲ 61%**](https://www.amazon.com/dp/B0FB21JQFK) [**Columbia Unisex Kids Hikebound Bib (Little Kid/Big Kid) Black Medium**Columbia**$73.96**0.0★**▲ 60%**](https://www.amazon.com/dp/B0FCCM8W7L) [**Columbia Mens Silver Ridge Utility II Short Sleeve City Grey Small**Columbia**$35.24**4.6★**▲ 59%**](https://www.amazon.com/dp/B0FB2JFQSZ) [**Columbia Womens Silver Ridge Utility II Long Sleeve Shirt White Small**Columbia**$58.38**4.5★**▲ 59%**](https://www.amazon.com/dp/B0FB14L13X) [**Columbia Womens Silver Ridge Utility II Long Sleeve Shirt Shark Medium**Columbia**$54.38**4.5★**▲ 59%**](https://www.amazon.com/dp/B0FB1WB3TN)
**~~View all trending →~~**
## **What buyers say about black zip up jacket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**24%
*“Fits as expected”*
**Quality-Overall**12%
*“The quality was solid”*
**Comfort-Overall**8%
*“So comfortable”*
**Weight Light**7%
*“Really nice lightweight jacket”*
**Warmth**5%
*“keeps me extremely warm”*
**Value For Money**5%
*“Good Value”*
**Soft Feel**4%
*“Its soft”*
**Color**4%
*“the color is nice”*
**Material Quality**4%
*“Good material”*
**Shape/Style**3%
*“Cute style”*
### **What buyers complain about **
**Size-Overall**21%
*“Too Long”*
**Quality-Overall**7%
*“Low quality”*
**Zipper Quality**4%
*“Zipper defective”*
**Material Quality**4%
*“Material not as expected”*
**Thickness**3%
*“Very short and thin material”*
**Color**3%
*“Darker gray than shown”*
**Pockets/Compartments**3%
*“No pockets”*
**Durability**3%
*“Broke in the first day”*
**Smell**3%
*“Smell is weird”*
**Thin**2%
*“Super thin”*
### **Top return reasons **
**Size-Overall**52%
**Material Quality**6%
**Sleeve Fit**5%
**Chest Fit**5%
**Length**4%
**Shoulder Fit**4%
**Thin**3%
**Waist Fit**2%
**Arm Fit**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is black zip up jacket profitable to sell on Amazon United States?**
- The niche generates $332K/yr across 165 tracked products. 15 of 26 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Skip it (44/100).
- **How competitive is the black zip up jacket niche?**
- 43 brands and 230 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in black zip up jacket?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Zipper Quality. The return rate is 9.8% — above our launch gate.
- **When does demand for black zip up jacket peak?**
- Demand peaks in Jan–Feb–Mar–Apr–May–Jun; the busiest month runs 10.2× the quietest.
- **What does it cost to enter the black zip up jacket niche?**
- Listings span $10.64–$123.30; the average listing price is $35.05 (sweet spot $15–$100). The average incumbent carries 6,452 reviews — the moat a new listing must climb.
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