---
title: "Black Zip Up Hoodie Men — $116K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/black-zip-up-hoodie-men"
last_updated: "2026-08-10T23:21:04.231Z"
locale: en
meta:
description: "Niche score 42/100 · $116K/yr market · 692K searches/yr · $22.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $116K/yr market · 692K searches/yr · $22.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Zip Up Hoodie Men — $116K/yr Amazon US Niche (2026) - Flapen"
---
# **black zip up hoodie men**
**Skip it**
Weak search conversion (0.8%) — this niche doesn't clear our bar today.
Market size 27Growth 15Conversion 9Competition 90Returns 25Price range 88Avg price 94Brand share 41Review moat 16Quality gap 43
**Avg price**
**Great****$22.40**
avg listing price — sweet spot $15–$100
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Price range**
**Great****$10.69–$58.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$116K**
$116K/yr · 692K searches
**Returns**
**Bad****5.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****20,233.88**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-20.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, black zip up hoodie men is a $116K/yr Amazon United States market (692K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black zip up hoodie men market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$179K–$224K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#178**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **97%**
- **Out of stock**
- **2.5%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**32 **▲rising
**Sellers**
**91**
**Top-5 brand share**
**81%**
Top 20: 95%
**Top-5 click share**
**25%**
Top 20: 52%
**Open market**
**18%**
- Amazon Essentials40% - Hanes24% - Fruit of the Loom11% - Gildan3% - Carhartt2% - REXUHOWU2% - Open — no brand owns it (26 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 72 weeks — -20.7% search growth over the last 90 days.
40K30KSpike '25Black Friday '25 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/black-zip-up-hoodie-men/trend)
## **Top black zip up hoodie men search terms**
- **black zip up hoodie men**118K/yr-38.2%1.0% conv. - **hanes zip up hoodie**71K/yr-5.1%0.9% conv. - **mens zip up sweatshirt**76K/yr-6.5%0.5% conv. - **lightweight zip up hoodie men**25K/yr+10.4%0.2% conv. - **gildan zip up hoodie**35K/yr-24.5%0.9% conv. - **mens black zip up hoodie**45K/yr-37.9%1.7% conv. - **mens lightweight zip up hoodie**17K/yr+49.4%0.3% conv. - **mens zip up**42K/yr-40.2%0.2% conv. - **black zipper hoodie**23K/yr-16.7%1.0% conv. - **zippered hoodies for men**38K/yr-52.8%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/black-zip-up-hoodie-men/search-terms)
## **Top black zip up hoodie men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$5K6%$7K8%$9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hanes mens Full-zip Eco-smart Hoodie athletic sweatshirts Black Large US**Hanes**$12.58**4.6★88,352 rev](https://www.amazon.com/dp/B00JUM4CT4) [2**Amazon Essentials Mens Full-Zip Fleece Hoodie Sweatshirt (Available in Big & Tall) Black 5X-Large Big**Amazon Essentials**$17.83**4.5★418 rev](https://www.amazon.com/dp/B09LHGBNWD) [3**Fruit of the Loom Mens Eversoft Fleece Sweatshirts & Hoodies Full Zip-Black X-Large**Fruit of the Loom**$12.84**4.6★49,473 rev](https://www.amazon.com/dp/B08YH1VZKF) [4**Amazon Essentials Mens Lightweight French Terry Full-Zip Hoodie Pink Small**Amazon Essentials**$19.89**4.4★8,355 rev](https://www.amazon.com/dp/B08J94CMKZ) [5**Hanes Mens Hoodie Ecosmart Fleece Full-zip Zip-up For Hooded Sweatshirt Charcoal Heather X-Large US**Hanes**$12.07**4.6★88,352 rev](https://www.amazon.com/dp/B07YP5SNQ3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**REXUHOWU Mens Full-zip Hoodie made of cotton and polyester fashionable Hooded Sweatshirt (US Alpha Large Regular Regular Black)**REXUHOWU**$20.38**46 rev11mo ago](https://www.amazon.com/dp/B0FNJZ92Y7) [**Amazon Essentials Mens Full-Zip Fleece Hoodie Sweatshirt (Available in Big & Tall) Black 5X-Large Big**Amazon Essentials**$17.83**418 rev3y ago](https://www.amazon.com/dp/B09LHGBNWD) [**Amazon Essentials Mens Full Zip Mock Neck French Terry Sweatshirt Lightweight Light Grey Heather X-Large**Amazon Essentials**$19.21**2,554 rev5y ago](https://www.amazon.com/dp/B08J9458ZK) [**Fruit of the Loom Mens Eversoft Fleece Sweatshirts & Hoodies Full Zip-Black X-Large**Fruit of the Loom**$12.84**49,473 rev5y ago](https://www.amazon.com/dp/B08YH1VZKF) [**Fruit of the Loom Mens Eversoft Fleece Sweatshirts & Hoodies Full Zip-Black Large**Fruit of the Loom**$12.50**49,473 rev5y ago](https://www.amazon.com/dp/B08YGTLS7P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Mens Full-Zip Hooded Fleece Sweatshirt Pink Medium**Amazon Essentials**$16.18**4.6★**▲ 119%**](https://www.amazon.com/dp/B07C8YBLYW) [**Hanes Mens Hoodie Ecosmart Fleece Full-zip Zip-up Hooded Sweatshirt For Ash Small US**Hanes**$12.28**4.6★**▲ 112%**](https://www.amazon.com/dp/B071JDWV4R) [**Hanes Mens Full-Zip Eco-Smart Hoodie Charcoal Heather Large**Hanes**$12.15**4.6★**▲ 98%**](https://www.amazon.com/dp/B07YP5KGKG) [**Hanes Mens Full-Zip Eco-Smart Hoodie Navy X-Large**Hanes**$12.29**4.5★**▲ 89%**](https://www.amazon.com/dp/B00JUM4NY8) [**Amazon Essentials Mens Full-Zip Fleece Hoodie Sweatshirt (Available in Big & Tall) Black 5X-Large Big**Amazon Essentials**$17.83**4.5★**▲ 67%**](https://www.amazon.com/dp/B09LHGBNWD)
**~~View all trending →~~**
## **What buyers say about black zip up hoodie men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**17%
*“like the size to fit”*
**Quality-Overall**11%
*“Excellent quality”*
**Value For Money**10%
*“Great value”*
**Comfort-Overall**10%
*“Nice and comfortable”*
**Warmth**7%
*“It's warm”*
**Weight Light**6%
*“its a great lightweight jacket”*
**Soft Feel**4%
*“It's soft”*
**Color**3%
*“Color is good”*
**Advertised Vs Actual Product**3%
*“It was true to its description”*
**Material Quality**3%
*“good quality and thick material”*
### **What buyers complain about **
**Size-Overall**21%
*“Too big”*
**Quality-Overall**8%
*“Poor quality”*
**Thickness**7%
*“it was thicker than expected”*
**Pockets/Compartments**6%
*“Pockets are weird”*
**Material Quality**5%
*“Cheap Material”*
**Zipper Quality**4%
*“Defective Zipper”*
**Thin**3%
*“Super thin”*
**Pilling/Linting**3%
*“The fabric began to pill immediately after purchasing”*
**Durability**2%
*“2 washes and falling apart”*
**Stitch/Finish/Polish**2%
*“Horrible stitching”*
### **Top return reasons **
**Size-Overall**55%
**Thin**6%
**Material Quality**5%
**Sleeve Fit**4%
**Color**4%
**Waist Fit**3%
**Chest Fit**3%
**Length**2%
**Advertised Vs Actual Product**2%
**Quality-Overall**2%
## **Common questions**
- **Is black zip up hoodie men profitable to sell on Amazon United States?**
- The niche generates $116K/yr across 100 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Skip it (42/100).
- **How competitive is the black zip up hoodie men niche?**
- 32 brands and 91 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in black zip up hoodie men?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 5.1% — above our launch gate.
- **When does demand for black zip up hoodie men peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the black zip up hoodie men niche?**
- Listings span $10.69–$58.91; the average listing price is $22.40 (sweet spot $15–$100). The average incumbent carries 20,234 reviews — the moat a new listing must climb.
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