---
title: "Black Yankees Hat — $128K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/black-yankees-hat"
last_updated: "2026-08-07T09:29:35.356Z"
locale: en
meta:
description: "Niche score 45/100 · $128K/yr market · 126K searches/yr · $29.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $128K/yr market · 126K searches/yr · $29.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Yankees Hat — $128K/yr Amazon US Niche (2026) - Flapen"
---
# **black yankees hat**
**Skip it**
Soft demand (-0.2% this quarter) — this niche doesn't clear our bar today.
Market size 29Growth 25Conversion 44Competition 85Returns 26Price range 88Avg price 95Brand share 31Review moat 40Quality gap 30
**Avg price**
**Incredible****$29.16**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.35–$62.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,506.62**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$128K**
$128K/yr · 126K searches
**Returns**
**Okay****5.0%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-0.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, black yankees hat is a $128K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 45/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black yankees hat market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$117K–$146K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#3,325**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **58%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**17 **▲rising
**Sellers**
**104**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**30%**
Top 20: 71%
**Open market**
**11%**
- 4760% - E BY ELIDAN10% - United S7% - New Era6% - agurarapex3% - Amazon Essentials2% - Open — no brand owns it (11 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.2% search growth over the last 90 days.
5K4KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/black-yankees-hat/trend)
## **Top black yankees hat search terms**
- **black yankees hat**31K/yr+17.0%4.8% conv. - **black ny hat**23K/yr-15.7%3.4% conv. - **47 mvp hat**10K/yr+5.7%0.8% conv. - **black yankees hat women**12K/yr-27.1%3.6% conv. - **47 franchise fitted hat**7K/yr+31.8%0.1% conv. - **47 blank hat**7K/yr+4.8%0.8% conv. - **yankees hat black**7K/yr+25.5%4.7% conv. - **black 47 hat**6K/yr-5.0%2.5% conv. - **black ny hat women**7K/yr-46.4%3.6% conv. - **ny black hat**4K/yr+78.9%3.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/black-yankees-hat/search-terms)
## **Top black yankees hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$8K9%$12K12%$15K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**47 New York Yankees Adjustable Cap Clean Up MLB New York Yankees Black One Size**47**$32.87**4.6★1,706 rev](https://www.amazon.com/dp/B0C79MBZP3) [2**47 Brand MLB Black White Primary Logo Clean Up Adjustable Baseball Cap Hat Adult One Size Fits All - New York Yankees Black White**47**$32.62**4.7★566 rev](https://www.amazon.com/dp/B0DSJSQ42T) [3**47 MLB Black/Black Clean Up Adjustable Hat Cap Adult One Size (New York Yankees)**47**$34.53**4.5★344 rev](https://www.amazon.com/dp/B0C6N8XBJB) [4**47 New York Yankees Thorn Clean Up Dad Hat Baseball Cap - Black/Rose**47**$38.91**4.7★374 rev](https://www.amazon.com/dp/B0BL6R6TCB) [5**NY 3D Embroidered Cotton Dad Hat Classic New York Baseball Cap Adjustable Metal Buckle Strap Unstructured Low-Profile Style - Dad Hat Black**E BY ELIDAN**$16.82**4.6★162 rev](https://www.amazon.com/dp/B0FVDY3BP8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Womens Washed Cotton Canvas Baseball Cap with Adjustable Strap Black One Size**Amazon Essentials**$10.87**185 rev5mo ago](https://www.amazon.com/dp/B0FNS41KFF) [**NY 3D Embroidered Cotton Dad Hat Classic New York Baseball Cap Adjustable Metal Buckle Strap Unstructured Low-Profile Style - Dad Hat Black**E BY ELIDAN**$16.82**162 rev9mo ago](https://www.amazon.com/dp/B0FVDY3BP8) [**New York Vintage Wash Baseball Cap - NY Established 1625 Embroidered Hat Adjustable Metal Buckle Strap 100% Cotton Unstructured Low-Profile NY Hat for Men & Women Black**E BY ELIDAN**$15.90**113 rev9mo ago](https://www.amazon.com/dp/B0FST7LCYM) [**E BY ELIDAN New York Dad Hat Embroidered NEW YORK EST.1625 Cotton Cap Adjustable Metal Buckle Strap Unstructured Low-Profile NY Baseball Cap for Men & Women Black-Black**E BY ELIDAN**$16.36**113 rev10mo ago](https://www.amazon.com/dp/B0FQKZQJCL) [**New York Cap | N&Y Crafted | Men Women Fashion Baseball Cap | Curved Brim Pure Cotton Twill Unisex-Adults**United S**$19.92**134 rev1y ago](https://www.amazon.com/dp/B0DJYYT5HL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Womens Washed Cotton Canvas Baseball Cap with Adjustable Strap Black One Size**Amazon Essentials**$10.87**4.5★**▲ 159%**](https://www.amazon.com/dp/B0FNS41KFF) [**47 New York Yankees Adjustable Cap Clean Up MLB Black/White/Pink One Size**47**$39.61**4.7★**▲ 157%**](https://www.amazon.com/dp/B09VCTGXVH) [**New York Vintage Wash Baseball Cap - NY Established 1625 Embroidered Hat Adjustable Metal Buckle Strap 100% Cotton Unstructured Low-Profile NY Hat for Men & Women Black**E BY ELIDAN**$15.90**4.6★**▲ 147%**](https://www.amazon.com/dp/B0FST7LCYM) [**E BY ELIDAN New York Dad Hat Embroidered NEW YORK EST.1625 Cotton Cap Adjustable Metal Buckle Strap Unstructured Low-Profile NY Baseball Cap for Men & Women Black-Black**E BY ELIDAN**$16.36**4.6★**▲ 89%**](https://www.amazon.com/dp/B0FQKZQJCL) [**47 Blank Classic Clean Up Cap Adjustable Plain Baseball Hat for Men and Women Maroon Red Cap**47**$29.23**4.6★**▲ 78%**](https://www.amazon.com/dp/B06VVG2JMQ)
**~~View all trending →~~**
## **What buyers say about black yankees hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**28%
*“Fits well and is adjustable”*
**Quality-Overall**24%
*“Very well made”*
**Color**10%
*“the color is accurate”*
**Value For Money**9%
*“Worth the money”*
**Comfort-Overall**5%
*“Very comfortable”*
**Material Quality**3%
*“Love it great material and very comfortable”*
**Advertised Vs Actual Product**3%
*“As expected”*
**Shape/Style**3%
*“Perfect fit and style”*
**Adjustability/Rotatability/Reclining**3%
*“It is adjustable”*
**Strength**2%
*“That this is a good sturdy hat”*
### **What buyers complain about **
**Size-Overall**30%
*“To big”*
**Quality-Overall**16%
*“For the price looks cheap”*
**Color**15%
*“Color is not as shown”*
**Advertised Vs Actual Product**10%
*“Very misleading”*
**Value For Money**6%
*“cheaper”*
**Wrinkles**4%
*“it has a giant creased wrinkle in the front that I now need to try”*
**Product Condition**4%
*“Not new”*
**Ease Of Cleaning**1%
*“It takes a little extra effort to keep it looking clean”*
### **Top return reasons **
**Size-Overall**55%
**Color**12%
**Shape/Style**6%
**Advertised Vs Actual Product**5%
**Material Quality**4%
**Value For Money**4%
**Quality-Overall**2%
**Length**1%
**Product Condition**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is black yankees hat profitable to sell on Amazon United States?**
- The niche generates $128K/yr across 55 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the black yankees hat niche?**
- 17 brands and 104 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in black yankees hat?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 5.0%.
- **When does demand for black yankees hat peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the black yankees hat niche?**
- Listings span $10.35–$62.11; the average listing price is $29.16 (sweet spot $15–$100). The average incumbent carries 2,507 reviews — the moat a new listing must climb.
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