---
title: "Black Trench Coat — $81K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/black-trench-coat"
last_updated: "2026-08-06T17:55:19.243Z"
locale: en
meta:
description: "Niche score 46/100 · $81K/yr market · 2.5M searches/yr · $54.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $81K/yr market · 2.5M searches/yr · $54.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Trench Coat — $81K/yr Amazon US Niche (2026) - Flapen"
---
# **black trench coat**
**Skip it**
Soft demand (-56.7% this quarter) — this niche doesn't clear our bar today.
Market size 20Growth 0Conversion 1Competition 97Returns 0Price range 79Avg price 92Brand share 95Review moat 57Quality gap 78
**Competition**
**Incredible****12%**
top-5 click share — an open shelf
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$54.11**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$28.40–$118.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,202.86**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$81K**
$81K/yr · 2.5M searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-56.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****21.1%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, black trench coat is a $81K/yr Amazon United States market (2.5M searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Feb–Mar–Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black trench coat market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$325K–$433K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#50**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.
**Brands**
**50 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**39%**
Top 20: 84%
**Top-5 click share**
**12%**
Top 20: 34%
**Open market**
**56%**
- FARVALUE10% - The Drop9% - Tankaneo8% - Makkrom7% - Orolay6% - poonyfesh5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -56.7% search growth over the last 90 days.
60K40KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Oct, Nov, Dec · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/black-trench-coat/trend)
## **Top black trench coat search terms**
- **trench coat**584K/yr-52.2%0.2% conv. - **womens trench coat**373K/yr-58.1%0.3% conv. - **black trench coat women**278K/yr-79.4%0.3% conv. - **trench coat women waterproof**65K/yr-29.9%0.2% conv. - **black trench coat**127K/yr-48.5%0.1% conv. - **womens trench coats**111K/yr-53.2%0.1% conv. - **waterproof trench coat women**68K/yr-25.9%0.1% conv. - **long trench coat for women**141K/yr-69.8%0.3% conv. - **gabardinas para mujer elegantes**122K/yr-55.0%0.0% conv. - **london fog trench coat for women**78K/yr-50.1%0.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/black-trench-coat/search-terms)
## **Top black trench coat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$8102%$2K3%$2K4%$3K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Steve Madden Womens Long Oversized Lapel Jacket Relaxed Open Front Lightweight Trench Style Spring Fashion Coat**Steve Madden**$50.00**4.6★70 rev](https://www.amazon.com/dp/B0G16HYP78) [2**Makkrom Womens Double Breasted Long Trench Coat Windproof Classic Lapel Slim Overcoat with Belt**Makkrom**$46.99**4.0★2,031 rev](https://www.amazon.com/dp/B093PYC1D9) [3**Makkrom Womens Double Breasted Long Trench Coat Windproof Classic Lapel Slim Overcoat with Belt**Makkrom**$47.15**4.0★2,031 rev](https://www.amazon.com/dp/B093PYWYXP) [4**Farktop Womens Oversized Long Trench Coat Double Breasted Lapel Windproof Overcoat with Belt**Farktop**$44.36**4.2★864 rev](https://www.amazon.com/dp/B0CCJF2N2B) [5**Saodimallsu Women Crop Double Breasted Trench Coat Raglan Sleeve Work Office Cropped Jacket With Pockets**Saodimallsu**$42.48**4.3★1,109 rev](https://www.amazon.com/dp/B0CBR2BP8X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Steve Madden Womens Long Oversized Lapel Jacket Relaxed Open Front Lightweight Trench Style Spring Fashion Coat**Steve Madden**$50.00**70 rev8mo ago](https://www.amazon.com/dp/B0G16HYP78) [**ATLASLAVA Women Rain Jacket Waterproof Raincoat with Hood Breathable Long Windbreaker Trench Coat Black M**ATLASLAVA**$45.45**126 rev10mo ago](https://www.amazon.com/dp/B0FNBP79GV) [**Dqbeng Womens Short Trench Jacket Plaid Lining Button Front Lightweight Classic Casual Outerwear with Pockets (Beige-Medium)**Dqbeng**$40.94**358 rev10mo ago](https://www.amazon.com/dp/B0FNC6T9LJ) [**Dqbeng Womens Short Trench Jacket Plaid Lining Button Front Lightweight Classic Casual Outerwear with Pockets (Camel-Small)**Dqbeng**$39.68**358 rev10mo ago](https://www.amazon.com/dp/B0FMRC2XX7) [**Maohao Womens Cropped Trench Coat Double Breasted Short Jacket High Collar Fall Winter Coats Trendy Outfit with Belt(Khaki S)**Maohao**$38.56**267 rev11mo ago](https://www.amazon.com/dp/B0FLQ4ZSQN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FARVALUE Womens Double Breasted Trench Coat Water Resistant Windbreaker Classic Belted Lapel Overcoat Black Small**FARVALUE**$47.86**4.2★**▲ 100%**](https://www.amazon.com/dp/B07VJ3QJK9) [**Makkrom Womens Double Breasted Long Trench Coat Windproof Classic Lapel Slim Overcoat with Belt**Makkrom**$49.32**4.0★**▲ 96%**](https://www.amazon.com/dp/B0CL4CVXG2) [**poonyfesh Womens Waterproof Long Trench Coat Double Breasted Length Classic Lapel Belt Coat With Removable Hood Khaki X-Large**poonyfesh**$55.13**4.2★**▲ 94%**](https://www.amazon.com/dp/B0BR5CPXDZ) [**Garemcy Womens Long Waterproof Trench Coat Double Breasted Classic Lapel Coat Belted with Detachable Hood Khaki Large**Garemcy**$56.76**4.0★**▲ 92%**](https://www.amazon.com/dp/B0CD2LTPJW) [**Dqbeng Womens Short Trench Jacket Plaid Lining Button Front Lightweight Classic Casual Outerwear with Pockets (Camel-Small)**Dqbeng**$39.68**4.5★**▲ 91%**](https://www.amazon.com/dp/B0FMRC2XX7)
**~~View all trending →~~**
## **What buyers say about black trench coat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**19%
*“fits to the size that we selected”*
**Quality-Overall**12%
*“Excellent quality”*
**Shape/Style**8%
*“Cute & stylish”*
**Weight Light**7%
*“Perfect lightweight jacket”*
**Material Quality**5%
*“Excellent material”*
**Warmth**5%
*“Very warm”*
**Value For Money**4%
*“Excellent price”*
**Color**4%
*“Cute color”*
**Comfort-Overall**4%
*“Very comfortable”*
**Weather Proof**3%
*“It provides excellent protection from cold weather”*
### **What buyers complain about **
**Size-Overall**23%
*“Fit is loose”*
**Material Quality**5%
*“seems flimsy and not a good material”*
**Sleeve Fit**4%
*“The sleeves are very short”*
**Quality-Overall**4%
*“definitely lacking in quality construction”*
**Value For Money**4%
*“Looks expensive”*
**Advertised Vs Actual Product**3%
*“description is misleading”*
**Wrinkles**2%
*“It did arrive a little wrinkled”*
**Weight Heavy**2%
*“heavy and bulky”*
**Shoulder Fit**2%
*“Too tight around shoulders”*
**Color**2%
*“Poor quality and wrong color”*
### **Top return reasons **
**Size-Overall**50%
**Material Quality**7%
**Sleeve Fit**6%
**Color**5%
**Shoulder Fit**4%
**Length**4%
**Chest Fit**4%
**Shape/Style**3%
**Advertised Vs Actual Product**2%
**Quality-Overall**2%
## **Common questions**
- **Is black trench coat profitable to sell on Amazon United States?**
- The niche generates $81K/yr across 205 tracked products. 5 of 22 products launched in the last 360 days are still selling. 90-day search growth is -56.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the black trench coat niche?**
- 50 brands and 56 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in black trench coat?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Sleeve Fit. The return rate is 21.1% — above our launch gate.
- **When does demand for black trench coat peak?**
- Demand peaks in Feb–Mar–Oct–Nov–Dec; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the black trench coat niche?**
- Listings span $28.40–$118.18; the average listing price is $54.11 (sweet spot $15–$100). The average incumbent carries 1,203 reviews — the moat a new listing must climb.
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