---
title: "Black Trench Coat Men — $115K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/black-trench-coat-men"
last_updated: "2026-08-11T02:12:24.142Z"
locale: en
meta:
description: "Niche score 42/100 · $115K/yr market · 564K searches/yr · $75.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $115K/yr market · 564K searches/yr · $75.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Trench Coat Men — $115K/yr Amazon US Niche (2026) - Flapen"
---
# **black trench coat men**
**Skip it**
Soft demand (-54.9% this quarter) — this niche doesn't clear our bar today.
Market size 27Growth 0Conversion 3Competition 86Returns 0Price range 39Avg price 84Brand share 77Review moat 70Quality gap 72
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Avg price**
**Great****$75.35**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****684.55**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$20.30–$224.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$115K**
$115K/yr · 564K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-54.9%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****17.2%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, black trench coat men is a $115K/yr Amazon United States market (564K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black trench coat men market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$113K–$151K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#4,594**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **87%**
- **Out of stock**
- **11.6%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**32 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**58%**
Top 20: 92%
**Top-5 click share**
**29%**
Top 20: 61%
**Open market**
**39%**
- Runcati23% - SOMTHRON17% - Botten9% - Makkrom5% - Gafeng3% - xxxiticat3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -54.9% search growth over the last 90 days.
35K25KSpike '24Holiday '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/black-trench-coat-men/trend)
## **Top black trench coat men search terms**
- **black trench coat men**121K/yr-40.0%0.2% conv. - **leather trench coat men**71K/yr-39.0%0.1% conv. - **gabanes para hombres**33K/yr-25.9%0.0% conv. - **brown trench coat men**28K/yr-39.9%0.2% conv. - **mens trench coat long**62K/yr-80.3%0.1% conv. - **long trench coat men**27K/yr-54.9%0.1% conv. - **mens black trench coat**23K/yr-53.9%0.2% conv. - **mens trench coat waterproof**14K/yr-28.4%0.1% conv. - **london fog trench coat men**16K/yr-59.6%0.0% conv. - **mens leather trench coat**20K/yr-51.9%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/black-trench-coat-men/search-terms)
## **Top black trench coat men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$7K9%$10K12%$14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SOMTHRON Mens Casual Trench Coat Slim Fit Notched Collar Long Jacket Overcoat Single Breasted Pea Coat wih Pockets BL-S**SOMTHRON**$52.73**4.4★2,541 rev](https://www.amazon.com/dp/B09J18SNGM) [2**Botten Mens Double-Breasted Trench Coat - Long Jacket Overcoat-Oversized Casual Windbreaker with Lapel-BLACK**Botten**$67.89**4.0★168 rev](https://www.amazon.com/dp/B0CJM3YGGD) [3**Runcati Mens Trench Coat Double Breasted Belted Windbreaker Jackets Lapel Lightweight Long Jacket Casual Overcoat**Runcati**$51.68**4.4★175 rev](https://www.amazon.com/dp/B0D45M1R4P) [4**Makkrom Mens Trench Coat Slim fit Double Breasted Notched Lapel Belted Windbreaker Long Jacket Casual Windproof Overcoat**Makkrom**$38.52**4.4★337 rev](https://www.amazon.com/dp/B0C7VRYTJ9) [5![Blingsoul Genuine Leather Trench Coat | [1500284] Jackson Black Long Coat Jacket L](https://m.media-amazon.com/images/I/31a-EHlKYYL.jpg)**Blingsoul Genuine Leather Trench Coat | \[1500284\] Jackson Black Long Coat Jacket L**Blingsoul**$217.78**4.3★76 rev](https://www.amazon.com/dp/B07N7F192P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Muineobuka Mens Double Breasted Trench Coat Fshion Classic Lapel Casual Windbreaker Oversized Long Jacket Overcoat (Black M)**Muineobuka**$23.97**2 rev8mo ago](https://www.amazon.com/dp/B0G25NF2V8) [**III-Fashions Mens Black Leather Trench Coat Wsker Long Trenchcoat for Men Cosplay Costume**III-Fashions**$178.68**4 rev1y ago](https://www.amazon.com/dp/B0F1Y8YCZL) [**xxxiticat Mens Winter Trench Coat Long Sleeve Notch Lapel Single Breasted Quilted Cotton Long Overcoat Jacket Pea Coat(BL M)**xxxiticat**$61.75**266 rev1y ago](https://www.amazon.com/dp/B0DKJKP2BF) [**UGFashions Mens Genuine Leather Trench Coat Crocodile Pattern Design Morpeus Black Leather Costume Coat**UGFashions**$174.09**12 rev1y ago](https://www.amazon.com/dp/B0DJDDTFY1) [**Runcati Mens Trench Coat Double Breasted Belted Windbreaker Jackets Lapel Lightweight Long Jacket Casual Overcoat**Runcati**$52.03**175 rev1y ago](https://www.amazon.com/dp/B0DGXC9VQL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[![Blingsoul Genuine Leather Trench Coat | [1500284] Jackson Black Long Coat Jacket L](https://m.media-amazon.com/images/I/31a-EHlKYYL.jpg)**Blingsoul Genuine Leather Trench Coat | \[1500284\] Jackson Black Long Coat Jacket L**Blingsoul**$217.78**4.3★**▲ 140%**](https://www.amazon.com/dp/B07N7F192P) [**Muineobuka Mens Double Breasted Trench Coat Fshion Classic Lapel Casual Windbreaker Oversized Long Jacket Overcoat (Black M)**Muineobuka**$23.97**5.0★**▲ 138%**](https://www.amazon.com/dp/B0G25NF2V8) [**Runcati Mens Trench Coat Double Breasted Belted Windbreaker Jackets Lapel Lightweight Long Jacket Casual Overcoat**Runcati**$51.68**4.4★**▲ 115%**](https://www.amazon.com/dp/B0D45M1R4P) [**Runcati Mens Trench Coat Double Breasted Belted Windbreaker Jackets Lapel Lightweight Long Jacket Casual Overcoat**Runcati**$52.03**4.4★**▲ 79%**](https://www.amazon.com/dp/B0DGXC9VQL) [**Makkrom Mens Trench Coat Slim fit Double Breasted Notched Lapel Belted Windbreaker Long Jacket Casual Windproof Overcoat**Makkrom**$38.52**4.4★**▲ 73%**](https://www.amazon.com/dp/B0C7VRYTJ9)
**~~View all trending →~~**
## **What buyers say about black trench coat men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**24%
*“Fit perfect”*
**Quality-Overall**13%
*“It is well made and very elegant”*
**Value For Money**11%
*“Great Value”*
**Warmth**10%
*“It protects you from cold”*
**Weight Light**7%
*“Lightweight”*
**Material Quality**6%
*“Very good quality material”*
**Shape/Style**4%
*“Its a dressy look”*
**Comfort-Overall**2%
*“Very comfortable”*
**Advertised Vs Actual Product**1%
*“It does the trick”*
**Feet Fit**1%
*“It's long enough to keep you dry except for the feet”*
### **What buyers complain about **
**Size-Overall**20%
*“Did not fit right”*
**Material Quality**14%
*“not solid material”*
**Quality-Overall**10%
*“Cheap quality can only be so comfortable”*
**Thickness**7%
*“Just wish it was a bit thicker than it is”*
**Sleeve Fit**6%
*“The sleeves ended up about an inch too long”*
**Durability**6%
*“Already falling apart after second wash”*
**Ease Of Cleaning**3%
*“Not presented well, needs cleaning”*
**Smell**3%
*“It also had a very strange odor before I could even try it on I had to take it to the cleaners waiting to see the results to see if everything comes off the coat”*
**Wrinkles**2%
*“Just came a little wrinkle”*
**Shape/Style**2%
*“Looks cheap and doesnt have a flattering shape”*
### **Top return reasons **
**Size-Overall**48%
**Material Quality**8%
**Chest Fit**7%
**Shoulder Fit**7%
**Sleeve Fit**6%
**Length**5%
**Waist Fit**3%
**Advertised Vs Actual Product**3%
**Quality-Overall**3%
**Arm Fit**2%
## **Common questions**
- **Is black trench coat men profitable to sell on Amazon United States?**
- The niche generates $115K/yr across 71 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -54.9%. Flapen's verdict: Skip it (42/100).
- **How competitive is the black trench coat men niche?**
- 32 brands and 37 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in black trench coat men?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 17.2% — above our launch gate.
- **When does demand for black trench coat men peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 7.3× the quietest.
- **What does it cost to enter the black trench coat men niche?**
- Listings span $20.30–$224.60; the average listing price is $75.35 (sweet spot $15–$100). The average incumbent carries 685 reviews — the moat a new listing must climb.
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