---
title: "Black Thong — $74K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/black-thong"
last_updated: "2026-08-10T14:32:44.171Z"
locale: en
meta:
description: "Niche score 46/100 · $74K/yr market · 312K searches/yr · $11.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $74K/yr market · 312K searches/yr · $11.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Thong — $74K/yr Amazon US Niche (2026) - Flapen"
---
# **black thong**
**Skip it**
A small market ($74K/yr) — this niche doesn't clear our bar today.
Market size 19Growth 27Conversion 25Competition 77Returns 48Price range 62Avg price 50Brand share 81Review moat 22Quality gap 62
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$6.82–$28.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$11.97**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+1.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****8,749.36**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$74K**
$74K/yr · 312K searches
According to Flapen's Amazon United States niche tracking, black thong is a $74K/yr Amazon United States market (312K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jan. Verdict: Skip it — 46/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black thong market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$48K–$60K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#93**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**27 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**54%**
Top 20: 92%
**Top-5 click share**
**38%**
Top 20: 72%
**Open market**
**41%**
- voenxe24% - READY TO LOVE11% - KUKU PANDA9% - ANZERMIX6% - PNQUNZ5% - oshkang4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.4% search growth over the last 90 days.
13K8KSpike '24Black Friday '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/black-thong/trend)
## **Top black thong search terms**
- **black thong**139K/yr+9.3%1.5% conv. - **thong lingerie**42K/yr+17.0%0.2% conv. - **black thongs**43K/yr-9.0%2.0% conv. - **lingerie thong**27K/yr-19.2%0.3% conv. - **plus size g string**22K/yr+8.5%0.1% conv. - **whale tail thong**9K/yr-12.2%0.2% conv. - **g string cotton**7K/yr-3.6%0.3% conv. - **g strings for women sexy lingerie**10K/yr-21.5%0.1% conv. - **black thong underwear**9K/yr-30.1%1.5% conv. - **lace things**5K/yr-7.7%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/black-thong/search-terms)
## **Top black thong products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$7K15%$11K20%$15K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Black No Show Underwear Thongs for Women Seamless Ladies Thong Invisible No Line Breathable Comfortable Panties Soft Gym Workout Undies Underpants for Woman Athletic Running Wide Gusset Tangas 5-Pack**voenxe**$13.47**4.6★72,407 rev](https://www.amazon.com/dp/B07VZNSHJF) [2**READY TO LOVE Cotton Underwear for Women Pack Sexy Stretch Soft Thongs Breathable Thong Panties for Leggings Workout Yoga Black**READY TO LOVE**$9.33**4.4★3,909 rev](https://www.amazon.com/dp/B0D3GL38VC) [3**ANZERMIX Womens Breathable Cotton Thong Panties Pack of 6 (Black-6PK Medium)**ANZERMIX**$9.51**4.5★75,396 rev](https://www.amazon.com/dp/B07F9SBR37) [4**KUKU PANDA Cotton Thongs for Women Sexy Seamless Woman G String Panties 3 Pack Set (Black Medium)**KUKU PANDA**$14.57**4.4★7,149 rev](https://www.amazon.com/dp/B09DYNLV7C) [5**PNQUNZ Cotton Thongs for Women G-String Breathable Underwear Low Rise T-back Panties Comfortable Stretch 6 Pack (US Alpha Small Regular Regular B-6 Pack Black)**PNQUNZ**$12.60**4.3★1,121 rev](https://www.amazon.com/dp/B0DSWKZ8WB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**READY TO LOVE Cotton Underwear for Women Lace Sexy Soft Thongs Low Rise T-Back Black Lingerie Gym Sets Woman**READY TO LOVE**$12.96**385 rev8mo ago](https://www.amazon.com/dp/B0FX7L12SF) [**READY TO LOVE Cotton Underwear for Women Lace Sexy Soft Thongs Low Rise T-Back Lingerie Stretchy Ladies Panties**READY TO LOVE**$11.73**385 rev8mo ago](https://www.amazon.com/dp/B0FX7JRH4N) [**Derisaly Womens Seamless Thongs Underwear No Show Thong Wave-waisted Invisible Panties Comfy Heart Cutout for Ladies 6 Pack (Sleek Black 6Pack M)**Derisaly**$15.14**206 rev8mo ago](https://www.amazon.com/dp/B0FX3Y1BRN) [**ZSXZCGSB Sexy Underwear for Women Lace Thongs with Sparkling Letter Charms Fun and Flirty Panties for Women Sexy**ZSXZCGSB**$8.13**74 rev8mo ago](https://www.amazon.com/dp/B0FX33HVC4) [**ANSUKOO Seamless Thongs for Women 6 Pack No Show Underwear Comfortable Ladies Panties Underpants Invisible Gym Workout Undies Black**ANSUKOO**$12.57**174 rev11mo ago](https://www.amazon.com/dp/B0FJ24VH6R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**READY TO LOVE Cotton Underwear for Women Lace Sexy Soft Thongs Low Rise T-Back Lingerie Stretchy Ladies Panties**READY TO LOVE**$11.73**4.5★**▲ 41%**](https://www.amazon.com/dp/B0FX7JRH4N) [**voenxe Seamless Women Underwear Thongs No Show Ladies Thong Invisible No Line Breathable Comfortable Panties Undies Womens No Seam Soft Wide Gusset Tanga Legging Underpants for Woman 5-Pack**voenxe**$13.48**4.6★**▲ 37%**](https://www.amazon.com/dp/B081VSYKL5) [**Black No Show Underwear Thongs for Women Seamless Ladies Thong Invisible No Line Breathable Comfortable Panties Soft Gym Workout Undies Underpants for Woman Athletic Running Wide Gusset Tangas 5-Pack**voenxe**$13.48**4.6★**▲ 34%**](https://www.amazon.com/dp/B07VYM3XRK) [**READY TO LOVE Cotton Underwear for Women Lace Sexy Soft Thongs Low Rise T-Back Black Lingerie Gym Sets Woman**READY TO LOVE**$12.96**4.5★**▲ 29%**](https://www.amazon.com/dp/B0FX7L12SF) [**UNDER THE SEA 10 Pack G String Thongs for Women Seamless Underwear Low Rise No Show Thong Underwear Women Pack Sexy Panties Girl Ladies**UNDER THE SEA**$11.60**4.4★**▲ 28%**](https://www.amazon.com/dp/B0DGQ5K8B6)
**~~View all trending →~~**
## **What buyers say about black thong**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**31%
*“Comfortable wear”*
**Size-Overall**15%
*“They don't fit too tight either”*
**Quality-Overall**11%
*“true to size, great quality”*
**Breathability**5%
*“definitely breathable”*
**Soft Feel**5%
*“Really soft”*
**Value For Money**4%
*“Good price”*
**Material Quality**4%
*“Material is soft”*
**Color**3%
*“Liked colors”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Stretchability/Expandability/Elasticity**2%
*“Good coverage and stretch and feel like good quality”*
### **What buyers complain about **
**Size-Overall**26%
*“Size down”*
**Comfort-Overall**11%
*“Not comfortable”*
**Material Quality**7%
*“not comfy material”*
**Quality-Overall**6%
*“Not satisfactory quality”*
**Stretchability/Expandability/Elasticity**6%
*“Stretched out”*
**Durability**4%
*“rips easily”*
**Thickness**3%
*“The band is thick”*
**Stitch/Finish/Polish**3%
*“the stitching already looked loose”*
**Strap/String Quality**2%
*“Stitching does not hold up super great on the side straps tho”*
**Strength**2%
*“kind of flimsy and light”*
### **Top return reasons **
**Size-Overall**47%
**Waist Fit**16%
**Material Quality**14%
**Advertised Vs Actual Product**3%
**Hip Fit**3%
**Comfort-Overall**2%
**Length**2%
**Quality-Overall**2%
**Stretchability/Expandability/Elasticity**1%
**Shape/Style**1%
## **Common questions**
- **Is black thong profitable to sell on Amazon United States?**
- The niche generates $74K/yr across 42 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is +1.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the black thong niche?**
- 27 brands and 31 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in black thong?**
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Material Quality. The return rate is 3.2%.
- **When does demand for black thong peak?**
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the black thong niche?**
- Listings span $6.82–$28.09; the average listing price is $11.97 (sweet spot $15–$100). The average incumbent carries 8,749 reviews — the moat a new listing must climb.
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