---
title: "Black Sun Hat — $62K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/black-sun-hat"
last_updated: "2026-08-11T08:36:26.419Z"
locale: en
meta:
description: "Niche score 60/100 · $62K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $62K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black Sun Hat — $62K/yr Amazon US Niche (2026) - Flapen"
---
# **black sun hat**
**Worth a look**
Shows demand growing +108.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 15Growth 95Conversion 35Competition 83Returns 24Price range 81Avg price 81Brand share 86Review moat 31Quality gap 68
**Growth**
**Great****+108.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Avg price**
**Great****$17.45**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.22–$50.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,421.39**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****5.4%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$62K**
$62K/yr · 125K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, black sun hat is a $62K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 60/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black sun hat market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$52K–$70K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#181**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **64%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**37 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**49%**
Top 20: 89%
**Top-5 click share**
**32%**
Top 20: 70%
**Open market**
**47%**
- FURTALK15% - Senker Fashion15% - NPJY9% - Lanzom5% - EW East Water5% - PFFY4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +108.8% search growth over the last 90 days.
9K7KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 6.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/black-sun-hat/trend)
## **Top black sun hat search terms**
- **black beach hat**29K/yr+77.3%1.9% conv. - **black sun hats for women**21K/yr+120.2%2.2% conv. - **black straw hats for women**14K/yr+134.7%1.2% conv. - **black sunhat**10K/yr+166.2%2.1% conv. - **black beach hats for women**9K/yr+108.3%2.0% conv. - **black floppy hat**9K/yr+73.3%2.0% conv. - **sun hat black**6K/yr+103.7%1.9% conv. - **black summer hats for women**5K/yr+221.0%1.1% conv. - **black sunhat women**6K/yr+81.0%2.1% conv. - **black summer hat**5K/yr+169.2%1.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/black-sun-hat/search-terms)
## **Top black sun hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$7K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NPJY Sun Hats for Women Wide Brim Roll-Up Beach Ponytail Hat Packable Travel Foldable Straw Visor Black**NPJY**$13.12**4.1★863 rev](https://www.amazon.com/dp/B0DSC9XXK2) [2**Senker Fashion Sun Hats for Women Oversize Wide Brim Straw Beach Hat Floppy Foldable Roll-Up Summer Vacation UPF 50+ Black**Senker Fashion**$15.24**4.2★1,031 rev](https://www.amazon.com/dp/B09N7B4DL3) [3**Beach Sun Hats for Women Wide Brim Straw Hat Floppy Packable UPF 50+ UV Protection with for Summer Black**EW East Water**$20.62**4.5★454 rev](https://www.amazon.com/dp/B0BWR8N1PD) [4**Lanzom Womens Wide Brim Straw Hat Big Floppy Foldable Roll up Cap Beach Sun Hat UPF 50+(Twine-Black)**Lanzom**$19.62**4.5★8,375 rev](https://www.amazon.com/dp/B06XRVRGJD) [5**Sun Hats for Women Gardening Hat Wide Brim Ponytail Beach Sun Protection Breathable Cotton Summer Hat with Fold-Up Brim Black**Hatiis**$18.22**4.5★2,097 rev](https://www.amazon.com/dp/B09QKT97JP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wide Brim Sun Hat for Women UV Protection Bucket Hat with Adjustable Strap Packable Travel Friendly Summer Hat (Black)**Zhula**$21.43**50 rev7mo ago](https://www.amazon.com/dp/B0G5J6511P) [**Oversized Beach Hat for Women Wide Brim Straw Sun Hat UPF 50+ UV Protection Foldable Packable Travel Vacation Pool Outdoor Black**YA BELT**$19.97**131 rev1y ago](https://www.amazon.com/dp/B0F1DDFBM8) [**Womens Sun Visor Hats Wide Brim Straw Beach Hat UV Protection Ponytail Packable Beach Vacation Essentials Black**FURTALK**$14.34**291 rev1y ago](https://www.amazon.com/dp/B0DYHWHDN8) [**PFFY Packable Sun Bucket Hat for Men UV Protection Sun Hats Waterproof Lightweight Hiking Outdoor Cap Black**PFFY**$8.80**1,164 rev1y ago](https://www.amazon.com/dp/B0DKJM8WSR) [**NPJY Sun Hats for Women Wide Brim Roll-Up Beach Ponytail Hat Packable Travel Foldable Straw Visor Black**NPJY**$13.12**863 rev1y ago](https://www.amazon.com/dp/B0DSC9XXK2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NPJY Sun Hats for Women Wide Brim Roll-Up Beach Ponytail Hat Packable Travel Foldable Straw Visor Black**NPJY**$13.12**4.1★**▲ 55%**](https://www.amazon.com/dp/B0DSC9XXK2) [**Wide Brim Sun Hat for Women UV Protection Bucket Hat with Adjustable Strap Packable Travel Friendly Summer Hat (Black)**Zhula**$21.43**4.4★**▲ 41%**](https://www.amazon.com/dp/B0G5J6511P) [**PFFY Packable Sun Bucket Hat for Men UV Protection Sun Hats Waterproof Lightweight Hiking Outdoor Cap Black**PFFY**$8.80**4.3★**▲ 38%**](https://www.amazon.com/dp/B0DKJM8WSR) [**Senker Fashion Beach Hats for Women Floppy Straw Sun Hat Embroidered Wide Brim for Summer Honeymoon Vacation Cruise Black**Senker Fashion**$10.68**4.4★**▲ 25%**](https://www.amazon.com/dp/B0CR3V5G35) [**Hot Summer Bucket Hat - Trendy Cotton Sun Hat for Beach Golf Fishing - Fun Outdoor Vacation Boonie for Men and Women (Black)**CHOK.LIDS**$12.21**4.5★**▲ 25%**](https://www.amazon.com/dp/B07DHWYCV3)
**~~View all trending →~~**
## **What buyers say about black sun hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**18%
*“Fits my big head comfortably”*
**Quality-Overall**13%
*“Product is extremely reliable”*
**Shape/Style**7%
*“also great for style”*
**Advertised Vs Actual Product**5%
*“Looks just as pictured”*
**Value For Money**5%
*“Great value”*
**Comfort-Overall**5%
*“- Hat was comfortable”*
**Weight Light**4%
*“Super light and breathable”*
**Material Quality**4%
*“The cotton material feels comfortable”*
**Suitability Hot Weather**4%
*“Great for in the pool or on the beach”*
**Ease Of Use**4%
*“Convenient & packable”*
### **What buyers complain about **
**Size-Overall**31%
*“Fit is horrible”*
**Strap/String Quality**6%
*“The string broke as soon as I put it on”*
**Shape/Style**6%
*“Oddly shaped”*
**Quality-Overall**5%
*“Secondly, the item is a cheap piece of crap”*
**Wrinkles**4%
*“It arrives wrinkled”*
**Strength**3%
*“flimsy”*
**Advertised Vs Actual Product**3%
*“Does not look like photos”*
**Durability**3%
*“Not durable”*
**Material Quality**2%
*“material looks and feels cheap”*
**Flexibility**2%
*“comes folded with bends in it”*
### **Top return reasons **
**Size-Overall**67%
**Shape/Style**6%
**Advertised Vs Actual Product**4%
**Material Quality**4%
**Color**3%
**Quality-Overall**2%
**Width**2%
**Wrinkles**1%
**Length**1%
**Value For Money**1%
## **Common questions**
- **Is black sun hat profitable to sell on Amazon United States?**
- The niche generates $62K/yr across 56 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is +108.8%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the black sun hat niche?**
- 37 brands and 44 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in black sun hat?**
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Shape/Style. The return rate is 5.4% — above our launch gate.
- **When does demand for black sun hat peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 6.7× the quietest.
- **What does it cost to enter the black sun hat niche?**
- Listings span $7.22–$50.30; the average listing price is $17.45 (sweet spot $15–$100). The average incumbent carries 3,421 reviews — the moat a new listing must climb.
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