---
title: "Black Sun Hat Men — $70K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/black-sun-hat-men"
last_updated: "2026-08-10T11:17:31.559Z"
locale: en
meta:
description: "Niche score 49/100 · $70K/yr market · 222K searches/yr · $24.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $70K/yr market · 222K searches/yr · $24.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Sun Hat Men — $70K/yr Amazon US Niche (2026) - Flapen"
---
# **black sun hat men**
**Skip it**
Weak search conversion (1.3%) — this niche doesn't clear our bar today.
Market size 17Growth 96Conversion 16Competition 65Returns 26Price range 87Avg price 95Brand share 27Review moat 29Quality gap 45
**Growth**
**Incredible****+144.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$24.97**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.80–$70.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,646.88**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.9%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$70K**
$70K/yr · 222K searches
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, black sun hat men is a $70K/yr Amazon United States market (222K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Skip it — 49/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black sun hat men market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$62K–$75K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#983**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **52%**
- **Out of stock**
- **6.6%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**62**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 85%
**Open market**
**9%**
- Nike64% - adidas13% - PFFY6% - CHOK.LIDS3% - Amazon Essentials3% - The North Face2% - Open — no brand owns it (6 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +144.8% search growth over the last 90 days.
13K8KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/black-sun-hat-men/trend)
## **Top black sun hat men search terms**
- **nike bucket hat**94K/yr+137.3%0.9% conv. - **nike bucket hat for men**46K/yr+176.3%0.7% conv. - **nike sun hat**11K/yr+191.8%0.5% conv. - **bucket hat nike**10K/yr+160.7%0.5% conv. - **nike bucket hats for women**10K/yr+162.5%0.4% conv. - **jordan bucket hat**8K/yr+107.3%0.1% conv. - **mens nike bucket hat**6K/yr+139.8%0.7% conv. - **nike bucket hats for men**7K/yr+183.8%0.6% conv. - **black sun hat men**5K/yr+138.1%1.1% conv. - **bucket hats for men nike**6K/yr+163.9%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/black-sun-hat-men/search-terms)
## **Top black sun hat men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$7K15%$10K20%$14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nike Adult Boonie Bucket Hat (as1 Alpha l x_l Black Large-X-Large)**Nike**$38.76**4.6★91 rev](https://www.amazon.com/dp/B0BG8KTQJH) [2**Nike Apex Futura Washed Bucket Hat Black/White Medium**Nike**$23.79**4.5★294 rev](https://www.amazon.com/dp/B0C9R8PG6S) [3**Nike Apex Swoosh Bucket Hat White/Black Large L**Nike**$26.70**4.3★30 rev](https://www.amazon.com/dp/B0C9TPH51W) [4**PFFY Packable Sun Bucket Hat for Men UV Protection Sun Hats Waterproof Lightweight Hiking Outdoor Cap Black**PFFY**$8.80**4.3★1,164 rev](https://www.amazon.com/dp/B0DKJM8WSR) [5**Nike Team Dry Bucket Hat nkDH2415 010 M/L Black/White**Nike**$35.77**4.6★41 rev](https://www.amazon.com/dp/B09SW2B9K2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Mens Washed Cotton Bucket Hat with Air Eyelets Khaki Large-X-Large**Amazon Essentials**$12.15**150 rev5mo ago](https://www.amazon.com/dp/B0FNS3CV9Q) [**Amazon Essentials Mens Washed Cotton Bucket Hat with Air Eyelets White Large-X-Large**Amazon Essentials**$9.41**150 rev5mo ago](https://www.amazon.com/dp/B0FNS4CYYD) [**Nike Apex Swoosh Bucket Hat Hydrogen Blue/University Blue Large L**Nike**$26.32**30 rev10mo ago](https://www.amazon.com/dp/B0FQJGNWLC) [**Nike Apex Swoosh Bucket Hat Light Orewood Brown/White Large L**Nike**$24.82**30 rev1y ago](https://www.amazon.com/dp/B0D35PZQ4S) [**Nike Apex Futura Washed Bucket Hat White/Black Large**Nike**$23.59**294 rev1y ago](https://www.amazon.com/dp/B0DV8ZP8R6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Mens Washed Cotton Bucket Hat with Air Eyelets White Large-X-Large**Amazon Essentials**$9.41**4.2★**▲ 37%**](https://www.amazon.com/dp/B0FNS4CYYD) [**Nike Apex Swoosh Bucket Hat Hydrogen Blue/University Blue Large L**Nike**$26.32**4.3★**▲ 36%**](https://www.amazon.com/dp/B0FQJGNWLC) [**adidas Mens Victory Bucket Hat Outdoor Sun Boonie for Hiking and Fishing Grey/Black/5 L/XL**adidas**$21.85**4.6★**▲ 36%**](https://www.amazon.com/dp/B0CYP46CP7) [**Amazon Essentials Mens Washed Cotton Bucket Hat with Air Eyelets Khaki Large-X-Large**Amazon Essentials**$12.15**4.2★**▲ 36%**](https://www.amazon.com/dp/B0FNS3CV9Q) [**Nike Apex Swoosh Bucket Hat White/Black Large L**Nike**$26.70**4.3★**▲ 36%**](https://www.amazon.com/dp/B0C9TPH51W)
**~~View all trending →~~**
## **What buyers say about black sun hat men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**24%
*“Not too tight”*
**Quality-Overall**15%
*“Excellent product”*
**Comfort-Overall**7%
*“Very comfortable”*
**Value For Money**6%
*“Good value”*
**Advertised Vs Actual Product**5%
*“Exactly as the picture”*
**Weight Light**5%
*“Lightweight and easy to adjust”*
**Material Quality**4%
*“I do like that the material keeps the appearance consistent”*
**Adjustability/Rotatability/Reclining**3%
*“This one is well made and easily adjustable”*
**Shape/Style**3%
*“Its make that my style are cool”*
**Color**2%
*“The color is perfect”*
### **What buyers complain about **
**Size-Overall**46%
*“Very tight”*
**Strap/String Quality**7%
*“super low quality strap that's really irritating on the ears”*
**Quality-Overall**5%
*“Both of them were already coming apart under the brim from low quality manufacturing”*
**Material Quality**4%
*“Cheap Materials”*
**Shape/Style**2%
*“Unfortunately, this style is not like that”*
**Durability**2%
*“However, after two weeks of daily use, the cord snapped”*
**Comfort-Overall**2%
*“not necessarily the most comfortable”*
**Smell**2%
*“Item smells like weed”*
**Advertised Vs Actual Product**2%
*“not what was described”*
**Value For Money**2%
*“Overpriced”*
### **Top return reasons **
**Size-Overall**77%
**Advertised Vs Actual Product**4%
**Shape/Style**3%
**Material Quality**3%
**Color**2%
**Value For Money**1%
**Quality-Overall**1%
**Strength**1%
**Strap/String Quality**1%
**Comfort-Overall**1%
## **Common questions**
- **Is black sun hat men profitable to sell on Amazon United States?**
- The niche generates $70K/yr across 33 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +144.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the black sun hat men niche?**
- 12 brands and 62 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in black sun hat men?**
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Quality-Overall. The return rate is 4.9%.
- **When does demand for black sun hat men peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 5.9× the quietest.
- **What does it cost to enter the black sun hat men niche?**
- Listings span $8.80–$70.73; the average listing price is $24.97 (sweet spot $15–$100). The average incumbent carries 3,647 reviews — the moat a new listing must climb.
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