---
title: "Black Sleeveless Turtleneck — $27K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/black-sleeveless-turtleneck"
last_updated: "2026-08-10T12:24:26.452Z"
locale: en
meta:
description: "Niche score 45/100 · $27K/yr market · 182K searches/yr · $17.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $27K/yr market · 182K searches/yr · $17.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Sleeveless Turtleneck — $27K/yr Amazon US Niche (2026) - Flapen"
---
# **black sleeveless turtleneck**
**Skip it**
A small market ($27K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 14Conversion 11Competition 89Returns 8Price range 75Avg price 82Brand share 89Review moat 66Quality gap 62
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$17.81**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.47–$35.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****863.11**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-21.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****9.7%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$27K**
$27K/yr · 182K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, black sleeveless turtleneck is a $27K/yr Amazon United States market (182K searches/yr). The top 5 brands hold 46% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black sleeveless turtleneck market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$27K–$36K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#1,412**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **99%**
- **Out of stock**
- **8.4%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**29 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**46%**
Top 20: 91%
**Top-5 click share**
**26%**
Top 20: 58%
**Open market**
**48%**
- Biffxeu13% - Zeagoo10% - JUSTFASHIONNOW9% - EasyGala7% - Shetells7% - Amazon Essentials6%
## **Demand**
Weekly Amazon search volume, last 32 weeks — -21.5% search growth over the last 90 days.
5K3KDec '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/black-sleeveless-turtleneck/trend)
## **Top black sleeveless turtleneck search terms**
- **turtle neck tank top**17K/yr+43.5%0.4% conv. - **turtleneck tank top**15K/yr+39.7%0.4% conv. - **black sleeveless turtleneck**24K/yr-36.9%0.8% conv. - **white sleeveless turtleneck**10K/yr-14.5%0.9% conv. - **sleeveless turtle neck**7K/yr+16.6%0.3% conv. - **sleeveless turtleneck sweater**23K/yr-60.7%0.3% conv. - **black sleeveless turtleneck women**7K/yr-4.6%1.1% conv. - **turtleneck tank**7K/yr-13.8%0.2% conv. - **sleeveless turtlenecks**7K/yr-28.4%0.3% conv. - **turtle neck tank**6K/yr-8.1%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/black-sleeveless-turtleneck/search-terms)
## **Top black sleeveless turtleneck products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$8156%$2K9%$2K12%$3K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Biffxeu Black Sleeveless Turtlenecks for Women Mock Turtleneck Sleeveless Sweater Vest Knit Tops L**Biffxeu**$18.54**4.4★1,038 rev](https://www.amazon.com/dp/B0C4DWN18N) [2**JUSTFASHIONNOW Mock Turtleneck Sleeveless Tops High Cowl Neck Stretchy Relax Fit Casual 2026 Summer Layer Tank Top(Black Large)**JUSTFASHIONNOW**$9.83**4.1★191 rev](https://www.amazon.com/dp/B0FXXFRJ3G) [3**EasyGala Women Sleeveless Mock Turtle Neck Tops Double Lined Fitted Tank Tops Basic T Shirts Business Going Out Tops Summer Clothes 2025 Black Medium**EasyGala**$16.80**4.4★1,048 rev](https://www.amazon.com/dp/B0CQRK2QXM) [4**Amazon Essentials Womens Cotton Modal Mock-Neck Slim-Fit Rib-Knit Sleeveless Top Pack of 2 Black/Eggshell White Large**Amazon Essentials**$18.38**4.4★575 rev](https://www.amazon.com/dp/B0CP3QRNJW) [5**Zeagoo Womens Mock Turtleneck Tank Tops 2025 Slim Fitted Sleeveless Top Stretchy Basic Casual Layer Tee Shirts A-Black**Zeagoo**$11.43**4.5★961 rev](https://www.amazon.com/dp/B0D4583QGK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Avidlove Womens Mock Turtle Neck Tank Top Double Lined Basic Tops Going Out Y2K Tops Fitted Summer Outfits 2026 (Black M**Avidlove**$17.25**22 rev4mo ago](https://www.amazon.com/dp/B0GRW592SK) [**Arach&Cloz Womens Cashmere Mock Neck Tank Tops Sleeveless Vest Short Sleeve High Turtleneck Fall Spring Lightweight Trendy Summer Sweater Soft Slim Fit Work Business Casual Outfits 2026 Coffee M**Arach&Cloz**$16.56**38 rev5mo ago](https://www.amazon.com/dp/B0GDZM6MHJ) [**ForeFair Womens Mock Turtleneck Sleeveless Tank Top Double Lined Going Out Tops Ruched Basic Tight Tee Shirts(S Black)**ForeFair**$16.26**40 rev5mo ago](https://www.amazon.com/dp/B0GH73K5S8) [**ANRABESS Mock Neck Tops for Women Basic Soft Ribbed Slim Tank Tops Comfy for Yoga Lounge & Office Versatile Summer Shirt Black Medium**ANRABESS**$8.47**155 rev6mo ago](https://www.amazon.com/dp/B0G2GY4YW5) [**JUSTFASHIONNOW Mock Turtleneck Sleeveless Tops High Cowl Neck Stretchy Relax Fit Casual 2026 Summer Layer Tank Top(Black Large)**JUSTFASHIONNOW**$9.83**191 rev8mo ago](https://www.amazon.com/dp/B0FXXFRJ3G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Arach&Cloz Womens Cashmere Mock Neck Tank Tops Sleeveless Vest Short Sleeve High Turtleneck Fall Spring Lightweight Trendy Summer Sweater Soft Slim Fit Work Business Casual Outfits 2026 Coffee M**Arach&Cloz**$16.56**4.9★**▲ 91%**](https://www.amazon.com/dp/B0GDZM6MHJ) [**Avidlove Womens Mock Turtle Neck Tank Top Double Lined Basic Tops Going Out Y2K Tops Fitted Summer Outfits 2026 (Black M**Avidlove**$17.25**4.3★**▲ 90%**](https://www.amazon.com/dp/B0GRW592SK) [**Amazon Essentials Womens Cotton Modal Mock-Neck Slim-Fit Rib-Knit Sleeveless Top Pack of 2 Black/Eggshell White X-Large**Amazon Essentials**$18.45**4.4★**▲ 83%**](https://www.amazon.com/dp/B0CP3Q1XS1) [**ANRABESS Mock Neck Tops for Women Basic Soft Ribbed Slim Tank Tops Comfy for Yoga Lounge & Office Versatile Summer Shirt Black Medium**ANRABESS**$8.47**4.5★**▲ 80%**](https://www.amazon.com/dp/B0G2GY4YW5) [**Prettywear Womens Mock Turtleneck Tank Tops Sleeveless Ribbed Slim Fitted Business Casual Work Layering Shirts Black M**Prettywear**$13.08**4.7★**▲ 74%**](https://www.amazon.com/dp/B0F8BLJ63R)
**~~View all trending →~~**
## **What buyers say about black sleeveless turtleneck**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**26%
*“Fit well”*
**Comfort-Overall**11%
*“very comfortable”*
**Soft Feel**10%
*“Material is soft”*
**Quality-Overall**10%
*“Quality feels solid for the price”*
**Shape/Style**5%
*“Flattering”*
**Color**4%
*“I love the color”*
**Material Quality**4%
*“The material is so comfortable”*
**Stretchability/Expandability/Elasticity**4%
*“Nice amount of stretch”*
**Advertised Vs Actual Product**3%
*“Shirt is exactly as pictured”*
**Durability**2%
*“Durable and comfortable”*
### **What buyers complain about **
**Size-Overall**19%
*“Very small”*
**Quality-Overall**12%
*“Poor quality”*
**Arm Fit**4%
*“Tight arm holes”*
**Neck Fit**4%
*“Due to this the neck does not fit properly”*
**Value For Money**4%
*“Look expensive”*
**Thin**3%
*“It's pretty thin”*
**Color**3%
*“its actually off white”*
**Thickness**3%
*“I think its just too thin”*
**Material Quality**3%
*“Im not the biggest fan of the material”*
**Durability**2%
*“Struck once worn”*
### **Top return reasons **
**Size-Overall**42%
**Neck Fit**9%
**Length**8%
**Chest Fit**7%
**Material Quality**6%
**Thin**4%
**Arm Fit**4%
**Waist Fit**3%
**Shape/Style**3%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is black sleeveless turtleneck profitable to sell on Amazon United States?**
- The niche generates $27K/yr across 71 tracked products. 2 of 24 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the black sleeveless turtleneck niche?**
- 29 brands and 32 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in black sleeveless turtleneck?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Arm Fit. The return rate is 9.7% — above our launch gate.
- **What does it cost to enter the black sleeveless turtleneck niche?**
- Listings span $8.47–$35.18; the average listing price is $17.81 (sweet spot $15–$100). The average incumbent carries 863 reviews — the moat a new listing must climb.
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