---
title: "Search terms — black shirt - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/black-shirt/search-terms"
last_updated: "2026-08-09T22:45:18.803Z"
locale: en
meta:
  description: "Niche score 55/100 · $365K/yr market · 2.2M searches/yr. A deep review moat (25,554 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $365K/yr market · 2.2M searches/yr. A deep review moat (25,554 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — black shirt - Flapen"
---

# **black shirt**

**Worth a look**

Shows a fragmented shelf (top 5 take 21% of clicks), but a deep review moat (25,554 avg reviews) keeps it on the watch list.

Market size 54Growth 49Conversion 15Competition 94Returns 28Price range 79Avg price 67Brand share 82Review moat 13Quality gap 48

**Competition**

**Great****21%**

top-5 click share — an open shelf

**Brand share**

**Great****53%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****$6.37–$48.59**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$14.08**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$365K**

$365K/yr · 2.2M searches

**Growth**

**Okay****+18.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****4.8%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****25,554.35**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms