---
title: "Trend — black shades for men - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/black-shades-for-men/trend"
last_updated: "2026-08-10T13:32:04.299Z"
locale: en
meta:
  description: "Niche score 52/100 · $287K/yr market · 203K searches/yr · $99.40 avg price. Weak search conversion (1.4%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $287K/yr market · 203K searches/yr · $99.40 avg price. Weak search conversion (1.4%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — black shades for men - Flapen"
---

# **black shades for men**

**Worth a look**

Shows a fragmented shelf (top 5 take 27% of clicks), but weak search conversion (1.4%) keeps it on the watch list.

Market size 51Growth 76Conversion 18Competition 88Returns 25Price range 22Avg price 75Brand share 51Review moat 24Quality gap 47

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Growth**

**Great****+61.3%**

90-day search growth — must beat 0% to launch

**Avg price**

**Great****$99.40**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$287K**

$287K/yr · 203K searches

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Bad****5.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Bad****5,154.04**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****$9.57–$388.94**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend