---
title: "Black Parasol — $94K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/black-parasol"
last_updated: "2026-08-10T08:10:22.503Z"
locale: en
meta:
description: "Niche score 60/100 · $94K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $94K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black Parasol — $94K/yr Amazon US Niche (2026) - Flapen"
---
# **black parasol**
**Worth a look**
Shows a sweet-spot price point ($30.81 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 24Growth 80Conversion 17Competition 83Returns 41Price range 67Avg price 95Brand share 87Review moat 69Quality gap 55
**Avg price**
**Incredible****$30.81**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Growth**
**Great****+73.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****734.47**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$13.47–$139.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.7%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$94K**
$94K/yr · 230K searches
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, black parasol is a $94K/yr Amazon United States market (230K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in May–Jun–Sep–Oct. Verdict: Worth a look — 60/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black parasol market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$92K–$123K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#431**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **69%**
- **Out of stock**
- **13.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**33 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**48%**
Top 20: 92%
**Top-5 click share**
**32%**
Top 20: 72%
**Open market**
**46%**
- Gothic Rebel18% - Milcraft9% - URAWESO9% - VampireFreaks7% - VIVI SKY6% - OTOTO6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +73.2% search growth over the last 90 days.
6K4KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Sep, Oct · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/black-parasol/trend)
## **Top black parasol search terms**
- **black parasol**36K/yr+113.5%1.7% conv. - **gothic umbrella**40K/yr+56.3%1.0% conv. - **pagoda umbrella**34K/yr+84.3%0.5% conv. - **goth umbrella**32K/yr+48.8%1.3% conv. - **gothic parasol**14K/yr+147.7%0.9% conv. - **goth parasol**14K/yr+137.6%1.1% conv. - **black lace umbrella**12K/yr+43.0%1.9% conv. - **skull umbrella**8K/yr+41.6%1.4% conv. - **bat umbrella**7K/yr+35.3%1.8% conv. - **parasol black**4K/yr+132.2%1.7% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/black-parasol/search-terms)
## **Top black parasol products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$9K12%$11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Milcraft Travel Umbrella Folding UV Resistance Princess Lace Parasol Umbrellas Sun Umbrella for Women Girls**Milcraft**$18.78**4.4★780 rev](https://www.amazon.com/dp/B074PPLGNN) [2**URAWESO Black Lace Parasol Goth Lolita UV Blocker Gothic Umbrella for Witch Cosplay Victorian Wedding Travel Halloween Decor (Flower Printed Lining)**URAWESO**$19.73**4.3★520 rev](https://www.amazon.com/dp/B0B93KLNQZ) [3**VIVI SKY Pagoda Peak Old-fashionable Ingenuity Umbrella Parasol (black)**VIVI SKY**$23.76**4.6★2,996 rev](https://www.amazon.com/dp/B00NTN3XTA) [4**OTOTO NEW! Spookula Vampire Folding Collapsible Umbrella Unique Goth Accessories Cool Gifts Gothic Black and White Cute Rain Umbrella Spooky Halloween**OTOTO**$20.65**4.6★877 rev](https://www.amazon.com/dp/B0CBS6GP43) [5**DS. DISTINCTIVE STYLE UV Umbrella Skull Parasol Folding Umbrella Automatic Open and Close Sun Umbrella for Walking with Black Anti-UV Rubber Layer**DS. DISTINCTIVE STYLE**$18.85**4.6★173 rev](https://www.amazon.com/dp/B0C4KC94TJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dark Wing Auto Open Umbrella with Heart of Darkness Handle - Gothic Pagoda Top Design - 12 Rib Windproof Waterproof UV Protection - 41 Large Canopy (Off White)**Gothic Rebel**$36.04**67 rev10mo ago](https://www.amazon.com/dp/B0FPX55XHD) [**Gothic Rebel Red Ritual Heart of Darkness Pagoda Umbrella Artisan Vampire Design**Gothic Rebel**$35.94**28 rev11mo ago](https://www.amazon.com/dp/B0FLT6D56C) [**Queekay Halloween Pagoda Umbrella Purple and Black Stained Glass Gothic Umbrella Waterproof Windproof UV Protection Parasol for Halloween Birthday Gift**Queekay**$27.35**14 rev11mo ago](https://www.amazon.com/dp/B0FJWRDK5P) [**Black Dark Wing Auto Open Umbrella with Heart of Darkness Handle - Gothic Pagoda Top Design - 12 Rib Windproof Waterproof UV Protection - 41 Large Canopy**Gothic Rebel**$37.24**67 rev1y ago](https://www.amazon.com/dp/B0FF4YBF87) [**JTYKUYR Lace Parasol Travel Sun Rain Umbrella Gothic Lolita Umbrella UV Sun Protection Vintage Foldable for Women Cosplay Photoshoot Props Party Decoration**JTYKUYR**$16.23**43 rev1y ago](https://www.amazon.com/dp/B0F5G6GBZW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dark Wing Auto Open Umbrella with Heart of Darkness Handle - Gothic Pagoda Top Design - 12 Rib Windproof Waterproof UV Protection - 41 Large Canopy (Off White)**Gothic Rebel**$36.04**4.2★**▲ 131%**](https://www.amazon.com/dp/B0FPX55XHD) [**BABEYOND Lace Umbrella Parasol Vintage Wedding Bridal Umbrella for Decoration Photo Lady Costume 1920s Party (Black)**BABEYOND**$35.16**4.6★**▲ 121%**](https://www.amazon.com/dp/B07WHNZVX1) [**Gothic Rebel Dark Wing Black And Red Pagoda Umbrella - Bat Wing Gothic Design With Pagoda Top - For Cosplay Lifestyle Halloween And Lovers Of Unique Style (Black And Red)**Gothic Rebel**$30.96**4.4★**▲ 78%**](https://www.amazon.com/dp/B0D2VS4BTL) [**Gothic Rebel Black And White Gothic Dark Wing Pagoda Umbrella - Scalloped Bat Wing Gothic Design - Waterproof And UV Blocking. For Cosplay Halloween And Lovers Of Unique Style (Black And White)**Gothic Rebel**$33.56**4.4★**▲ 47%**](https://www.amazon.com/dp/B0D4F1C2ZJ) [**VampireFreaks Batwing Pagoda Umbrella (Midnight Black) Wednesday Gothic Fancy**VampireFreaks**$33.94**4.5★**▲ 33%**](https://www.amazon.com/dp/B0CDDPHS4V)
**~~View all trending →~~**
## **What buyers say about black parasol**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“This umbrella is so pretty and great quality”*
**Strength**12%
*“Sturdy and Beautiful”*
**Design-Overall**11%
*“Great construction”*
**Value For Money**8%
*“Great value”*
**Durability**6%
*“held up great”*
**Weather Proof**6%
*“Wind resistant”*
**Size-Overall**5%
*“size-wise its fine”*
**Shape/Style**4%
*“I have gotten so many kudos about the style”*
**Advertised Vs Actual Product**4%
*“Exactly as advertised very fun”*
**Color**4%
*“Beautiful colour”*
### **What buyers complain about **
**Durability**15%
*“mine broke today”*
**Size-Overall**14%
*“Very large”*
**Quality-Overall**14%
*“Very cheaply made and very small”*
**Ease Of Use**4%
*“nearly impossible to close it back up”*
**Strength**4%
*“Not very sturdy”*
**Advertised Vs Actual Product**3%
*“It doesntlook exactly like the image”*
**Color**3%
*“overall it's cute, only complaint is that it's not colored underneath like in the listing, only silver”*
**Weather Proof**3%
*“Not for heavy wind”*
**Gap/Hole**3%
*“not for use mine came in with a hole in it”*
**Functionality-Overall**3%
*“that did not work”*
### **Top return reasons **
**Size-Overall**38%
**Color**6%
**Quality-Overall**6%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**5%
**Material Quality**4%
**Functionality-Overall**3%
**Ease Of Use**3%
**Handle Quality**3%
**Durability**3%
## **Common questions**
- **Is black parasol profitable to sell on Amazon United States?**
- The niche generates $94K/yr across 55 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +73.2%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the black parasol niche?**
- 33 brands and 43 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in black parasol?**
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 3.7%.
- **When does demand for black parasol peak?**
- Demand peaks in May–Jun–Sep–Oct; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the black parasol niche?**
- Listings span $13.47–$139.52; the average listing price is $30.81 (sweet spot $15–$100). The average incumbent carries 734 reviews — the moat a new listing must climb.
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