---
title: "Black Mustache — $46K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/black-mustache"
last_updated: "2026-08-10T19:41:48.053Z"
locale: en
meta:
description: "Niche score 55/100 · $46K/yr market · 41K searches/yr · $10.34 avg price. A small market ($46K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $46K/yr market · 41K searches/yr · $10.34 avg price. A small market ($46K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black Mustache — $46K/yr Amazon US Niche (2026) - Flapen"
---
# **black mustache**
**Worth a look**
Shows searches that convert (10.8% search→purchase), but a small market ($46K/yr) keeps it on the watch list.
Market size 12Growth 21Conversion 90Competition 67Returns 75Price range 45Avg price 36Brand share 79Review moat 77Quality gap 78
**Conversion**
**Great****10.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****455.1**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$3.26–$24.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.34**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-7.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$46K**
$46K/yr · 41K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, black mustache is a $46K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black mustache market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$41K–$52K**
- units × avg price
- **Conversion rate**
- **10.8%**
- **Avg BSR**
- **#289**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **9.6%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **199 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▲rising
**Sellers**
**106**
**Top-5 brand share**
**56%**
Top 20: 96%
**Top-5 click share**
**45%**
Top 20: 89%
**Open market**
**38%**
- Yan Dream16% - Rhode Island Novelty13% - Yingkis10% - BoBofly10% - Zhen Lai Fa7% - City Costume Wigs6%
## **Demand**
Weekly Amazon search volume, last 32 weeks — -7.4% search growth over the last 90 days.
400300Spike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/black-mustache/trend)
## **Top black mustache search terms**
- **black mustache**19K/yr-17.7%8.3% conv. - **freddie mercury mustache**5K/yr+50.0%7.8% conv. - **fake mustache black**4K/yr-8.4%6.8% conv. - **fake black mustache**3K/yr-6.8%9.1% conv. - **black mustache stick on**3K/yr-15.6%8.8% conv. - **bobs burgers mustache**3K/yr+54.4%3.3% conv. - **bob belcher mustache**3K/yr+42.0%4.2% conv. - **fake mustache for men black hair**2K/yr+171.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/black-mustache/search-terms)
## **Top black mustache products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$3K9%$4K12%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Road Island Novelty 3.5 Black Fake Mustaches Pack of 12**Rhode Island Novelty**$4.39**4.0★2,447 rev](https://www.amazon.com/dp/B01LYOY824) [2**Yingkis Fake Mustache Beard - Self Adhesive Bushy Novelty Mustache Costume Accessory for Halloween Cosplay and Funny Party Supplies Black**Yingkis**$5.35**4.3★105 rev](https://www.amazon.com/dp/B0FFG37DV9) [3**36 Pieces Fake Mustaches Beard Self Adhesive Costume Accessories Novelty Mustache Fiesta Party Supplies for Masquerade Party (Black)**BoBofly**$4.59**4.2★370 rev](https://www.amazon.com/dp/B07VH6PQB7) [4**Zhen Lai Fa Fake Mustache Straight Mustache Human Hair Straight Beard Invisible Lace Hand-Tied Fake Beard for Men Realistic Facial Hair for Cosplay Theater Costume and Daily Use (Black)**Zhen Lai Fa**$12.73**4.2★46 rev](https://www.amazon.com/dp/B0G3352NF5) [5**Fake Mustache for Men Classic Halloween Self Adhesive Fake Beard Novelty Stick On Fake Mustaches Black**Yan Dream**$5.76**4.3★431 rev](https://www.amazon.com/dp/B0D7TFY2JL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CenXRui Fake Beard & Fake Mustache for Halloween Cosplay 100% Human Hair Realistic Beard with Invisible Lace Stick On Mustache for Theater Party & Viking Pirate Looks (Style C-Black)**CenXRui**$12.16**20 rev3mo ago](https://www.amazon.com/dp/B0GWWM4JJN) [**Zhen Lai Fa Fake Mustache Straight Mustache Human Hair Straight Beard Invisible Lace Hand-Tied Fake Beard for Men Realistic Facial Hair for Cosplay Theater Costume and Daily Use (Black)**Zhen Lai Fa**$12.73**46 rev7mo ago](https://www.amazon.com/dp/B0G3352NF5) [**Fake Beard Fake Mustache Realistic Human Hair Full Hand Tied Fake Facial Hair for Men Costume Cosplay Halloween Drama Funny Party Black**Trevonix**$12.63**3 rev11mo ago](https://www.amazon.com/dp/B0FKHHCJTP) [**6 Pcs Black Fake Mustaches Stick On Mustache Realistic Fake Facial Hair Novelty Handlebar Fakes Beard for Cosplay Costumes Theme Party and Halloween**CIATBYYJ**$6.37**12 rev11mo ago](https://www.amazon.com/dp/B0FKC27QJ9) [**Yingkis Fake Mustache Beard - Self Adhesive Bushy Novelty Mustache Costume Accessory for Halloween Cosplay and Funny Party Supplies Black**Yingkis**$5.35**105 rev1y ago](https://www.amazon.com/dp/B0FFG37DV9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CenXRui Fake Beard & Fake Mustache for Halloween Cosplay 100% Human Hair Realistic Beard with Invisible Lace Stick On Mustache for Theater Party & Viking Pirate Looks (Style C-Black)**CenXRui**$12.16**4.3★**▲ 726%**](https://www.amazon.com/dp/B0GWWM4JJN) [**Zhen Lai Fa Fake Mustache Straight Mustache Human Hair Straight Beard Invisible Lace Hand-Tied Fake Beard for Men Realistic Facial Hair for Cosplay Theater Costume and Daily Use (Black)**Zhen Lai Fa**$12.73**4.2★**▲ 444%**](https://www.amazon.com/dp/B0G3352NF5) [**6 Pcs Black Fake Mustaches Stick On Mustache Realistic Fake Facial Hair Novelty Handlebar Fakes Beard for Cosplay Costumes Theme Party and Halloween**CIATBYYJ**$6.37**3.6★**▲ 221%**](https://www.amazon.com/dp/B0FKC27QJ9) [**Gx Beauty Fake Realistic Mustache 100% Human Hair Full Hand Tied Fake Beard Resilient and Long-Lasting Lace Invisible Fake Facial Hair for Cosplay Halloween Costumes and Drama Movie Makeup(Black)**Gx Beauty**$16.86**4.0★**▲ 187%**](https://www.amazon.com/dp/B0F2H3NY7M) [**KICNIC 60 Pcs Fake Mustaches Self Adhesive (20 Designs) Novelty Hairy Beard Costume Facial Hair for Party Supplies Decorations Suitable for All Ages**KICNIC**$8.33**4.5★**▲ 175%**](https://www.amazon.com/dp/B09LYMG22H)
**~~View all trending →~~**
## **What buyers say about black mustache**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Adhesion/Stickiness**15%
*“Adheres well, good value”*
**Value For Money**10%
*“Worth the money then some”*
**Quality-Overall**9%
*“Nice quality hair”*
**Ease Of Use**8%
*“Easy to use”*
**Fun/Entertainment Experience**8%
*“Perfect for a fun time”*
**Durability**7%
*“Held up great”*
**Size-Overall**7%
*“It fitted perfectly”*
**Shape/Style**4%
*“are easy to style”*
**Comfort-Overall**3%
*“this one was very comfortable with no issues at all”*
**Ease Of Application**2%
*“It's very easy to apply”*
### **What buyers complain about **
**Adhesion/Stickiness**25%
*“Adhesion does NOT work”*
**Quality-Overall**11%
*“Poor Quality”*
**Durability**9%
*“some of them fall apart easily”*
**Ease Of Use**8%
*“couldnt get it off”*
**Allergies**6%
*“Caused irritation and peeling on the skin”*
**Functionality-Overall**4%
*“Adhesion does NOT work”*
**Size-Overall**4%
*“It fits a little wide on my face”*
**Sweat Resistance**3%
*“Started sweating and didnt last long”*
**Shape/Style**2%
*“Not realistic looking”*
**Thickness**2%
*“the overall thickness might not be sufficient to achieve a realistic look”*
### **Top return reasons **
**Adhesion/Stickiness**28%
**Size-Overall**23%
**Advertised Vs Actual Product**10%
**Quality-Overall**9%
**Value For Money**7%
**Functionality-Overall**3%
**Material Quality**3%
**Length**3%
**Defective Material/Parts**3%
**Shape/Style**2%
## **Common questions**
- **Is black mustache profitable to sell on Amazon United States?**
- The niche generates $46K/yr across 29 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the black mustache niche?**
- 24 brands and 106 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in black mustache?**
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Durability. The return rate is 2.0%.
- **What does it cost to enter the black mustache niche?**
- Listings span $3.26–$24.53; the average listing price is $10.34 (sweet spot $15–$100). The average incumbent carries 455 reviews — the moat a new listing must climb.
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