---
title: "Black Long Coat — $0/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/black-long-coat"
last_updated: "2026-08-10T08:10:31.128Z"
locale: en
meta:
description: "Niche score 41/100 · $0/yr market · 239K searches/yr · $51.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $0/yr market · 239K searches/yr · $51.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Long Coat — $0/yr Amazon US Niche (2026) - Flapen"
---
# **black long coat**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 0Conversion 0Competition 96Returns 0Price range 57Avg price 93Brand share 97Review moat 58Quality gap 70
**Brand share**
**Incredible****28%**
top-5 brand share — no brand owns this niche
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Avg price**
**Great****$51.22**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,176.52**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$10.27–$160.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$0**
$0/yr · 239K searches
**Growth**
**Bad****-90.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****16.4%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, black long coat is a $0/yr Amazon United States market (239K searches/yr). The top 5 brands hold 28% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black long coat market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$13K–$26K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#3,192**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **88%**
- **Out of stock**
- **11.6%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**59 **▲rising
**Sellers**
**77**
**Top-5 brand share**
**28%**
Top 20: 68%
**Top-5 click share**
**18%**
Top 20: 43%
**Open market**
**68%**
- GOLDLADIES7% - ebossy7% - IDEALSANXUN5% - Tankaneo5% - GRACE KARIN4% - Fitouch4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -90.7% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 41.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/black-long-coat/trend)
## **Top black long coat search terms**
- **long lightweight jacket women**8K/yr-52.7%0.1% conv. - **oversized coat**13K/yr-80.8%0.1% conv. - **maxi coat**16K/yr-89.4%0.0% conv. - **floor length coat**12K/yr-84.6%0.0% conv. - **long fleece coat women**14K/yr-88.1%0.0% conv. - **ankle length winter coats for women**28K/yr-96.4%0.0% conv. - **ankle length coat**13K/yr-87.8%0.0% conv. - **floor length coats for women**14K/yr-92.1%0.0% conv. - **full length puffer coat women**12K/yr-91.0%0.0% conv. - **long parka**10K/yr-89.7%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/black-long-coat/search-terms)
## **Top black long coat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$04%$06%$08%$01101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GOLDLADIES Womens Winter Coat Long Waterproof Parka - Warm Snow Jacket for Women Windproof Winter Jacket with Hood Heavy Duty Cold Weather Outerwear**GOLDLADIES**$43.32**4.5★1,167 rev](https://www.amazon.com/dp/B0FMDN4M5Q) [2**ebossy Womens Double Breasted Duster Trench Coat Slim Full Length Maxi Long Overcoat (Large Black)**ebossy**$64.34**4.4★2,000 rev](https://www.amazon.com/dp/B0817VZD38) [3**GRACE KARIN Womens Long Cardigan Trendy Lightweight Knit Dusters Coat V Neck Button Up Sweater Maxi Dress Black S**GRACE KARIN**$23.02**4.5★385 rev](https://www.amazon.com/dp/B0G442MQ9P) [4**Fitouch Womens Waukee Long Down Parka | 750+ Fill Power Insulation Outwear | Full-Length Jacket | Water-resistantg Puffer Coat| BalanceWarmer Ratio| Black | Size M**Fitouch**$158.44**4.4★889 rev](https://www.amazon.com/dp/B097T5K68Q) [5**LETDIOSTO Cropped Blazers for Women XS-XL Black**LETDIOSTO**$26.80**4.2★120 rev](https://www.amazon.com/dp/B0G63J1VVD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GRACE KARIN Womens Long Cardigan Trendy Lightweight Knit Dusters Coat V Neck Button Up Sweater Maxi Dress Black S**GRACE KARIN**$23.02**385 rev6mo ago](https://www.amazon.com/dp/B0G442MQ9P) [**ANYIELIEMO Womens Extra Long Thickened Down Jacket with Thermal Lining Full Length Winter Puffer Down Coat with Hem Slit (US Alpha XX-Large Regular Regular Navy Blue)**ANYIELIEMO**$138.77**14 rev6mo ago](https://www.amazon.com/dp/B0G6DKNFHN) [**LETDIOSTO Cropped Blazers for Women XS-XL Black**LETDIOSTO**$26.80**120 rev7mo ago](https://www.amazon.com/dp/B0G63J1VVD) [**utcoco Womens Long Double Breasted Coat Elegant Formal Wool Blend Warm Overcoat (Large Black)**utcoco**$43.01**9 rev7mo ago](https://www.amazon.com/dp/B0G52DSNM1) [**Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Eggshell White XX-Large**Amazon Essentials**$36.02**528 rev7mo ago](https://www.amazon.com/dp/B0F356SWSK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Eggshell White XX-Large**Amazon Essentials**$36.02**4.5★**▲ 479%**](https://www.amazon.com/dp/B0F356SWSK) [**GRACE KARIN Womens Long Cardigan Trendy Lightweight Knit Dusters Coat V Neck Button Up Sweater Maxi Dress Black S**GRACE KARIN**$23.02**4.5★**▲ 478%**](https://www.amazon.com/dp/B0G442MQ9P) [**LETDIOSTO Cropped Blazers for Women XS-XL Black**LETDIOSTO**$26.80**4.2★**▲ 447%**](https://www.amazon.com/dp/B0G63J1VVD) [**AYIFU Womens Maxi Cardigan Lightweight Long Sleeve Open Front Casual Cardigans Duster with Pockets (Black M)**AYIFU**$14.87**4.5★**▲ 435%**](https://www.amazon.com/dp/B0FLKL7C96) [**IDEALSANXUN Linen Jackets for Women 2026 Spring Summer Trench Coat Casual Lightweight Long Blazers Cardigan Tops Khaki M**IDEALSANXUN**$37.00**4.0★**▲ 427%**](https://www.amazon.com/dp/B0CZSV3NL2)
**~~View all trending →~~**
## **What buyers say about black long coat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“It fits as expected”*
**Warmth**13%
*“Warm coat”*
**Quality-Overall**10%
*“Excellent Quality”*
**Weight Light**7%
*“I love it's lightweight”*
**Value For Money**5%
*“Great Value”*
**Comfort-Overall**5%
*“Really comfortable”*
**Soft Feel**5%
*“It's soft”*
**Shape/Style**4%
*“It's flattering”*
**Color**3%
*“The color was accurate”*
**Material Quality**2%
*“Great material”*
### **What buyers complain about **
**Size-Overall**17%
*“EXTREMELY LONG”*
**Material Quality**5%
*“Poor material”*
**Quality-Overall**4%
*“Poor quality”*
**Zipper Quality**4%
*“the zipper can be a little tricky at times”*
**Smell**3%
*“Came with chemical smell”*
**Advertised Vs Actual Product**3%
*“Image is deceptive”*
**Thickness**3%
*“Not very thick”*
**Sleeve Fit**2%
*“Sleeves are nice and long”*
**Color**2%
*“the color is a bit deceiving”*
**Wrinkles**2%
*“Did arrive a little wrinkled”*
### **Top return reasons **
**Size-Overall**49%
**Material Quality**7%
**Length**6%
**Sleeve Fit**5%
**Color**4%
**Chest Fit**3%
**Thin**3%
**Shoulder Fit**3%
**Advertised Vs Actual Product**3%
**Shape/Style**2%
## **Common questions**
- **Is black long coat profitable to sell on Amazon United States?**
- The niche generates $0/yr across 90 tracked products. 4 of 17 products launched in the last 360 days are still selling. 90-day search growth is -90.7%. Flapen's verdict: Skip it (41/100).
- **How competitive is the black long coat niche?**
- 59 brands and 77 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 28% of demand.
- **What do buyers complain about in black long coat?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 16.4% — above our launch gate.
- **When does demand for black long coat peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 41.9× the quietest.
- **What does it cost to enter the black long coat niche?**
- Listings span $10.27–$160.48; the average listing price is $51.22 (sweet spot $15–$100). The average incumbent carries 1,177 reviews — the moat a new listing must climb.
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