---
title: "Black Lace Bra — $177K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/black-lace-bra"
last_updated: "2026-08-10T18:52:05.356Z"
locale: en
meta:
description: "Niche score 52/100 · $177K/yr market · 1.4M searches/yr · $20.33 avg price. Weak search conversion (0.6%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $177K/yr market · 1.4M searches/yr · $20.33 avg price. Weak search conversion (0.6%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black Lace Bra — $177K/yr Amazon US Niche (2026) - Flapen"
---
# **black lace bra**
**Worth a look**
Shows a fragmented shelf (top 5 take 13% of clicks), but weak search conversion (0.6%) keeps it on the watch list.
Market size 36Growth 33Conversion 8Competition 97Returns 17Price range 86Avg price 88Brand share 55Review moat 40Quality gap 82
**Competition**
**Incredible****13%**
top-5 click share — an open shelf
**Avg price**
**Great****$20.33**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.82–$55.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,466.73**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$177K**
$177K/yr · 1.4M searches
**Growth**
**Okay****+6.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****7.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, black lace bra is a $177K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Feb–May–Oct. Verdict: Worth a look — 52/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black lace bra market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$122K–$163K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#876**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **90%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.
**Brands**
**35 **—flat
**Sellers**
**43**
**Top-5 brand share**
**72%**
Top 20: 95%
**Top-5 click share**
**13%**
Top 20: 33%
**Open market**
**24%**
- Avidlove43% - DOBREVA15% - Deyllo5% - Victoria's Secret5% - Smart & Sexy4% - Wingslove4%
## **Demand & seasonality**
Weekly Amazon search volume, last 88 weeks — +6.7% search growth over the last 90 days.
35K25KSpike '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, May, Oct · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/black-lace-bra/trend)
## **Top black lace bra search terms**
- **white lace bra**241K/yr+37.5%0.7% conv. - **black lace bra**338K/yr-9.3%0.6% conv. - **sheer bra**191K/yr-3.5%0.1% conv. - **lace push up bra**112K/yr+22.2%0.1% conv. - **brown lace bra**42K/yr+37.4%0.2% conv. - **black lace push up bra**57K/yr-1.6%0.4% conv. - **lacy bra**31K/yr+11.9%0.1% conv. - **lace bra push up**24K/yr+55.0%0.1% conv. - **push up lace bra**26K/yr+16.0%0.3% conv. - **white lace push up bra**39K/yr+32.2%0.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/black-lace-bra/search-terms)
## **Top black lace bra products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$2K2%$4K3%$5K4%$7K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Avidlove Womens Lace Bra Sexy Balconette Bras Unlined Lingerie A-D S-2XL**Avidlove**$15.14**4.3★54 rev](https://www.amazon.com/dp/B0GL1T6NPZ) [2**Avidlove Womens Lace Bra Sexy Balconette Bras Unlined Lingerie A-D S-2XL**Avidlove**$14.63**4.3★54 rev](https://www.amazon.com/dp/B0GL1RTW5X) [3**DOBREVA Womens Sexy Lace Push Up Plus Size Bra Sheer Balconette Underwire Unlined Black_Eyelash lace 36DD**DOBREVA**$24.60**4.3★5,295 rev](https://www.amazon.com/dp/B07N8PVV2R) [4**Avidlove Womens Sexy Lace Bra Sheer Balconette Underwire Unlined Everyday Bras Lingerie Black**Avidlove**$14.70**4.2★859 rev](https://www.amazon.com/dp/B0DBZHB592) [5**Avidlove Womens Sexy Lace Bra Sheer Balconette Underwire Unlined Everyday Bras Lingerie White**Avidlove**$14.79**4.2★859 rev](https://www.amazon.com/dp/B0DBZJVB41)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Avidlove Womens Lace Bra Sexy Balconette Bras Unlined Lingerie A-D S-2XL**Avidlove**$15.14**54 rev4mo ago](https://www.amazon.com/dp/B0GL1T6NPZ) [**Avidlove Womens Lace Bra Sexy Balconette Bras Unlined Lingerie A-D S-2XL**Avidlove**$14.63**54 rev4mo ago](https://www.amazon.com/dp/B0GL1RTW5X) [**Avidlove Womens Lace Bra Sexy Balconette Bras Unlined Lingerie A-D S-2XL**Avidlove**$15.59**54 rev4mo ago](https://www.amazon.com/dp/B0GL1ZV5DF) [**Avidlove Womens Lace Bra Sexy Balconette Bras Unlined Lingerie A-D S-2XL**Avidlove**$15.41**54 rev4mo ago](https://www.amazon.com/dp/B0GL2GQSQL) [**Avidlove Womens Lace Bra Sexy Balconette Bras Unlined Lingerie A-D S-2XL**Avidlove**$13.51**54 rev4mo ago](https://www.amazon.com/dp/B0GL2MB7BC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Avidlove Lace Bras for Women Sexy Balconette Lace Floral Bra Sheer Mesh Bras Unlined Underwire Lingerie Bra Black**Avidlove**$19.19**4.0★**▲ 67%**](https://www.amazon.com/dp/B0GMGK4Z35) [**Avidlove Womens Lace Bra Sexy Balconette Bras Unlined Lingerie A-D S-2XL**Avidlove**$14.63**4.3★**▲ 66%**](https://www.amazon.com/dp/B0GL1RTW5X) [**Avidlove Womens Lace Bra Sexy Balconette Bras Unlined Lingerie A-D S-2XL**Avidlove**$13.51**4.3★**▲ 66%**](https://www.amazon.com/dp/B0GL2MB7BC) [**Avidlove Womens Lace Bra Sexy Balconette Bras Unlined Lingerie A-D S-2XL**Avidlove**$15.14**4.3★**▲ 65%**](https://www.amazon.com/dp/B0GL1T6NPZ) [**Avidlove Womens Lace Bra Sexy Balconette Bras Unlined Lingerie A-D S-2XL**Avidlove**$15.59**4.3★**▲ 65%**](https://www.amazon.com/dp/B0GL1ZV5DF)
**~~View all trending →~~**
## **What buyers say about black lace bra**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**20%
*“Extremely comfortable”*
**Size-Overall**16%
*“it fit as expected”*
**Adhesion/Stickiness**14%
*“It sticks well”*
**Quality-Overall**9%
*“Amazing quality”*
**Value For Money**4%
*“Good for the price”*
**Soft Feel**3%
*“gentle on the skin”*
**Ease Of Use**3%
*“easy to use”*
**Material Quality**3%
*“The material is comfy”*
**Shape/Style**3%
*“The style is flattering”*
**Color**2%
*“Color is perfect”*
### **What buyers complain about **
**Size-Overall**20%
*“Weird fit”*
**Adhesion/Stickiness**8%
*“these havent stayed very sticky like others Ive had”*
**Quality-Overall**5%
*“Low quality even for the price”*
**Comfort-Overall**5%
*“Not super comfortable”*
**Allergies**4%
*“it makes me so itchy”*
**Value For Money**3%
*“Waste of money”*
**Chest Fit**3%
*“I have a very small chest however there's not a lot of support in this”*
**Cushion**3%
*“The bra has no padding”*
**Strap/String Quality**3%
*“the strap came broken”*
**Advertised Vs Actual Product**2%
*“thats my error because it says right on the description”*
### **Top return reasons **
**Size-Overall**60%
**Chest Fit**18%
**Advertised Vs Actual Product**3%
**Comfort-Overall**2%
**Adhesion/Stickiness**2%
**Material Quality**2%
**Shape/Style**2%
**Functionality-Overall**2%
**Cushion**1%
**Thin**1%
## **Common questions**
- **Is black lace bra profitable to sell on Amazon United States?**
- The niche generates $177K/yr across 183 tracked products. 9 of 67 products launched in the last 360 days are still selling. 90-day search growth is +6.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the black lace bra niche?**
- 35 brands and 43 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in black lace bra?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 7.1% — above our launch gate.
- **When does demand for black lace bra peak?**
- Demand peaks in Feb–May–Oct; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the black lace bra niche?**
- Listings span $9.82–$55.12; the average listing price is $20.33 (sweet spot $15–$100). The average incumbent carries 2,467 reviews — the moat a new listing must climb.
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