---
title: "Black Jacket — $135K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/black-jacket"
last_updated: "2026-08-10T14:22:38.288Z"
locale: en
meta:
description: "Niche score 46/100 · $135K/yr market · 1.1M searches/yr · $28.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $135K/yr market · 1.1M searches/yr · $28.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Jacket — $135K/yr Amazon US Niche (2026) - Flapen"
---
# **black jacket**
**Skip it**
Soft demand (-48.2% this quarter) — this niche doesn't clear our bar today.
Market size 30Growth 1Conversion 5Competition 95Returns 4Price range 88Avg price 95Brand share 96Review moat 24Quality gap 60
**Brand share**
**Incredible****31%**
top-5 brand share — no brand owns this niche
**Competition**
**Incredible****20%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$28.33**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.35–$51.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$135K**
$135K/yr · 1.1M searches
**Review moat**
**Bad****5,926.29**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****11.0%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-48.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, black jacket is a $135K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black jacket market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$142K–$170K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#112**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**61 **▲rising
**Sellers**
**117**
**Top-5 brand share**
**31%**
Top 20: 73%
**Top-5 click share**
**20%**
Top 20: 48%
**Open market**
**64%**
- Amazon Essentials9% - MAGCOMSEN8% - PRETTYGARDEN5% - Dqbeng5% - Meanzoo5% - Sampeel5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -48.2% search growth over the last 90 days.
50K30KPrime Day '24Spike '24Black Friday '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/black-jacket/trend)
## **Top black jacket search terms**
- **black jacket women**668K/yr-49.8%0.4% conv. - **womens black jacket**122K/yr-54.3%0.4% conv. - **black jacket for women**46K/yr-45.2%0.3% conv. - **black jackets**42K/yr-40.1%0.1% conv. - **black jackets for women**45K/yr-51.6%0.3% conv. - **black womens jacket**46K/yr-55.4%0.3% conv. - **black jackets for women trendy**22K/yr-29.4%0.3% conv. - **chaqueta negra mujer**21K/yr-29.4%0.2% conv. - **women black jacket**31K/yr-51.8%0.4% conv. - **jacket with inside pockets**10K/yr+11.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/black-jacket/search-terms)
## **Top black jacket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$5K6%$8K8%$11K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Meanzoo Womens Scrubs Jacket Zip Front Warm-up Jacket(Black Medium)**Meanzoo**$27.12**4.4★909 rev](https://www.amazon.com/dp/B0BNZ193GT) [2**Sampeel Black Faux Leather Jacket Women Baggy Oversized Motorcycle Bomber Coats 2025 Fall Going Out Outfits Winter Clothes M**Sampeel**$38.49**4.4★1,152 rev](https://www.amazon.com/dp/B0D7M6Z4C4) [3**Ahlaray Casual Black Blazer Jacket for Women Open Front Long Sleeve Work Office Large**Ahlaray**$21.80**3.9★924 rev](https://www.amazon.com/dp/B0F32R7PR3) [4**MAGCOMSEN Womens UPF 50+ Lightweight Athletic Jacket Sun Protection Full Zip Long Sleeve Shirts Hiking Outdoor Pockets Black L**MAGCOMSEN**$22.34**4.4★3,585 rev](https://www.amazon.com/dp/B0B5941S8R) [5**FOLUNSI Womens Business Casual Cropped Blazer Lapel Collar Long Sleeve Work Office Suit Jacket with Fully Lined Black Medium**FOLUNSI**$26.33**3.7★315 rev](https://www.amazon.com/dp/B0FKY1NFMP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wrangler Authentics Womens Stretch Denim Jacket Black Large**Wrangler Authentics**$40.12**23,529 rev3mo ago](https://www.amazon.com/dp/B08PHV68GH) [**HOTOUCH Women Black Coat Zip Up Casual Jacket Long Sleeve Light Bomber Jackets Spring Outfits S**HOTOUCH**$25.85**158 rev6mo ago](https://www.amazon.com/dp/B0GGNMLTHC) [**FOLUNSI Womens Business Casual Cropped Blazer Lapel Collar Long Sleeve Work Office Suit Jacket with Fully Lined Black Medium**FOLUNSI**$26.33**315 rev9mo ago](https://www.amazon.com/dp/B0FKY1NFMP) [**UEAL Bomber Jacket Women Trendy Early Fall Fashion Full Zip Light Cropped Jackets 2026 Medium Black**UEAL**$27.60**414 rev11mo ago](https://www.amazon.com/dp/B0FLN3VD85) [**PerZeal Zip Up Sweatshirts for Women Casual Outfits Cardigan Outerwear Trendy Fall Winter Jackets Coat Black XX-Large**PerZeal**$19.22**337 rev12mo ago](https://www.amazon.com/dp/B0FHKGPFLR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HOTOUCH Women Black Coat Zip Up Casual Jacket Long Sleeve Light Bomber Jackets Spring Outfits S**HOTOUCH**$25.85**4.5★**▲ 78%**](https://www.amazon.com/dp/B0GGNMLTHC) [**Amazon Essentials Womens Midweight Fleece Full-Zip Hoodie with Drawstring (Available in Plus Size) Black XX-Large**Amazon Essentials**$14.78**4.4★**▲ 74%**](https://www.amazon.com/dp/B07BJ8VWFT) [**Dqbeng Womens Short Trench Jacket Plaid Lining Button Front Lightweight Classic Casual Outerwear with Pockets (Black-M)**Dqbeng**$40.66**4.5★**▲ 72%**](https://www.amazon.com/dp/B0FF4TK6FS) [**FOLUNSI Womens Business Casual Cropped Blazer Lapel Collar Long Sleeve Work Office Suit Jacket with Fully Lined Black Medium**FOLUNSI**$26.33**3.7★**▲ 70%**](https://www.amazon.com/dp/B0FKY1NFMP) [**MAGCOMSEN Womens UPF 50+ Lightweight Athletic Jacket Sun Protection Full Zip Long Sleeve Shirts Hiking Outdoor Pockets Black M**MAGCOMSEN**$21.77**4.4★**▲ 68%**](https://www.amazon.com/dp/B0B593ZLYY)
**~~View all trending →~~**
## **What buyers say about black jacket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**25%
*“Fit perfect”*
**Quality-Overall**9%
*“The quality was solid”*
**Weight Light**8%
*“I love these lightweight jackets for almost everything”*
**Comfort-Overall**7%
*“Comfy and warm”*
**Warmth**7%
*“Keeps me warm”*
**Soft Feel**4%
*“Buttery soft”*
**Color**4%
*“the colors are beautiful”*
**Material Quality**4%
*“Material is soft”*
**Value For Money**4%
*“Good deal”*
**Shape/Style**3%
*“Cute style”*
### **What buyers complain about **
**Size-Overall**23%
*“Not a good fit”*
**Quality-Overall**7%
*“Cheaply made”*
**Zipper Quality**5%
*“Zipper defective”*
**Material Quality**5%
*“Not good material”*
**Pockets/Compartments**3%
*“no pockets”*
**Thickness**3%
*“Very short and thin material”*
**Thin**3%
*“Super thin”*
**Smell**2%
*“the fish smell is awful”*
**Color**2%
*“The color is off”*
**Advertised Vs Actual Product**2%
*“not as described”*
### **Top return reasons **
**Size-Overall**50%
**Material Quality**8%
**Sleeve Fit**5%
**Chest Fit**5%
**Shoulder Fit**5%
**Length**4%
**Thin**4%
**Arm Fit**3%
**Waist Fit**2%
**Shape/Style**2%
## **Common questions**
- **Is black jacket profitable to sell on Amazon United States?**
- The niche generates $135K/yr across 112 tracked products. 10 of 22 products launched in the last 360 days are still selling. 90-day search growth is -48.2%. Flapen's verdict: Skip it (46/100).
- **How competitive is the black jacket niche?**
- 61 brands and 117 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 31% of demand.
- **What do buyers complain about in black jacket?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Zipper Quality. The return rate is 11.0% — above our launch gate.
- **When does demand for black jacket peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.9× the quietest.
- **What does it cost to enter the black jacket niche?**
- Listings span $11.35–$51.87; the average listing price is $28.33 (sweet spot $15–$100). The average incumbent carries 5,926 reviews — the moat a new listing must climb.
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