---
title: "Black Eye Mask — $268K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/black-eye-mask"
last_updated: "2026-08-09T21:48:45.453Z"
locale: en
meta:
description: "Niche score 55/100 · $268K/yr market · 662K searches/yr · $19.97 avg price. Weak search conversion (2.0%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $268K/yr market · 662K searches/yr · $19.97 avg price. Weak search conversion (2.0%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black Eye Mask — $268K/yr Amazon US Niche (2026) - Flapen"
---
# **black eye mask**
**Worth a look**
Shows a sweet-spot price point ($19.97 avg), but weak search conversion (2.0%) keeps it on the watch list.
Market size 49Growth 27Conversion 25Competition 84Returns 66Price range 80Avg price 87Brand share 54Review moat 31Quality gap 67
**Avg price**
**Great****$19.97**
avg listing price — sweet spot $15–$100
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Price range**
**Great****$4.27–$61.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$268K**
$268K/yr · 662K searches
**Review moat**
**Okay****3,379.96**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+1.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, black eye mask is a $268K/yr Amazon United States market (662K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 55/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black eye mask market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$300K–$399K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#7,889**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **63%**
- **Out of stock**
- **12.3%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**30 **▲rising
**Sellers**
**66**
**Top-5 brand share**
**73%**
Top 20: 93%
**Top-5 click share**
**31%**
Top 20: 68%
**Open market**
**25%**
- Disguise39% - Disney24% - AIMIKE4% - Nackiy4% - Furutonhe3% - Yilistore3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.9% search growth over the last 90 days.
50K30KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 21.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/black-eye-mask/trend)
## **Top black eye mask search terms**
- **incredibles costume**184K/yr+17.7%0.9% conv. - **incredibles**54K/yr+6.9%0.2% conv. - **black eye mask**58K/yr-19.3%5.8% conv. - **the incredibles costume**50K/yr+6.0%0.5% conv. - **eye mask costume**20K/yr-19.3%1.1% conv. - **black eye mask costume**25K/yr-5.4%4.9% conv. - **bandit mask**21K/yr-14.2%4.5% conv. - **black superhero mask**13K/yr+5.4%2.9% conv. - **family incredibles halloween costumes**11K/yr+74.1%0.2% conv. - **costume eye mask**5K/yr+1.1%0.8% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/black-eye-mask/search-terms)
## **Top black eye mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$8K6%$16K9%$24K12%$32K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Disguise Women Mrs. Incredible Classic Adult Sized Costumes Red XL 18-20 US**Disguise**$26.75**4.0★3,163 rev](https://www.amazon.com/dp/B079MCHJT8) [2**Disney Unisex Adult The Incredibles T-Shirt T Shirt Red Medium US**Disney**$19.03**4.6★3,931 rev](https://www.amazon.com/dp/B0DHYH6LMZ) [3**Disguise The Incredibles Mr. Incredible Deluxe Costume Official The Incredibles Costume for Adults X-Large (42-46)**Disguise**$61.17**4.4★1,962 rev](https://www.amazon.com/dp/B001ZSIRJM) [4**Disguise The Incredibles Violet Classic Costume Official The Incredibles Costume for Girls Small (4-6x)**Disguise**$18.88**4.6★1,915 rev](https://www.amazon.com/dp/B0091K61YY) [5**Disguise The Incredibles Jack Jack Costume Officially Licensed The Incredibles Costume for Infants Monthts (12-18)**Disguise**$25.49**4.6★1,349 rev](https://www.amazon.com/dp/B079M2YVRW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Womens Mrs Incredible Costume | Adult Superhero Jumpsuit with Gloves and Mask Disney Halloween Outfit X-Large**Fun Costumes**$43.28**37 rev5mo ago](https://www.amazon.com/dp/B0FD46HSC9) [**Disney Unisex Adult The Incredibles T-Shirt T Shirt Red Medium US**Disney**$19.03**3,931 rev1y ago](https://www.amazon.com/dp/B0DHYH6LMZ) [**SpareCruise Superhero Black Eye Masks - Felt Halloween Dress Up Masks Adjustable Black Masks with Elastic Rope - Great Party Cosplay Accessory - for Superhero Bandit Thief Adult Kids (2 Pcs)**SpareCruise**$7.35**105 rev1y ago](https://www.amazon.com/dp/B0DG2HZF5F) [**Yilistore 2 Pieces Black Felt Eye Mask Halloween Costumes Masquerade Half Mask Cosplay Party Supplies for Adult Kids**Yilistore**$5.19**84 rev1y ago](https://www.amazon.com/dp/B0D9NSB439) [**Furutonhe Halloween Costume Eye Mask Masquerade Hero Mask Cosplay Party Dress up Accessories Black for Bandit Robber Bat Barnacle**Furutonhe**$6.89**204 rev2y ago](https://www.amazon.com/dp/B0D476W3HS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Disney The Incredibles Jack-Jack Baby Boys Footie Bodysuit and Cap Set for Newborn and Infant**Disney**$26.72**4.4★**▲ 1000%**](https://www.amazon.com/dp/B08F2Y2Y2R) [**Disney Pixar Incredibles Logo Boys T-Shirt**Fifth Sun**$14.84**5.0★**▲ 1000%**](https://www.amazon.com/dp/B07NF3RS2Y) [**Disney Unisex Adult The Incredibles T-Shirt T Shirt Red Medium US**Disney**$19.03**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0DHYH6LMZ) [**Nackiy Long Black Opera Gloves for Women 1920s Satin Stretchy Elbow Length Party Gloves Costumes Bridal 20inch**Nackiy**$6.66**4.4★**▲ 931%**](https://www.amazon.com/dp/B0B8HKW6MD) [**Disney Pixar The Incredibles Logo Symbol Costume T-Shirt(30/1 Red XXXL)**Disney**$19.62**4.6★**▲ 853%**](https://www.amazon.com/dp/B07D4NCK55)
**~~View all trending →~~**
## **What buyers say about black eye mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**30%
*“comfortable on your face”*
**Sleep Quality**12%
*“Best Sleep Mask”*
**Quality-Overall**7%
*“Best quality”*
**Soft Feel**7%
*“Silky smooth”*
**Size-Overall**6%
*“secure fit”*
**Eye-Hygiene**5%
*“Useful in helping my dry eyes”*
**Value For Money**5%
*“Good for the price”*
**Adjustability/Rotatability/Reclining**3%
*“Very comfortable and adjustable”*
**Efficiency**2%
*“Works perfectly”*
**Advertised Vs Actual Product**2%
*“Arrived as described”*
### **What buyers complain about **
**Size-Overall**11%
*“Big and bulky”*
**Sleep Quality**10%
*“irritated my sleep”*
**Comfort-Overall**7%
*“It was uncomfortable”*
**Strap/String Quality**6%
*“the strap is uncomfortable”*
**Quality-Overall**5%
*“Quality control questionable”*
**Durability**4%
*“Falling apart”*
**Value For Money**3%
*“Not worth it”*
**Thickness**2%
*“The nose part isn't thick enough”*
**Material Quality**2%
*“Bad material”*
**Visibility**2%
*“Cant see”*
### **Top return reasons **
**Size-Overall**36%
**Comfort-Overall**20%
**Advertised Vs Actual Product**6%
**Functionality-Overall**5%
**Material Quality**4%
**Strap/String Quality**3%
**Quality-Overall**3%
**Value For Money**2%
**Weight Heavy**2%
**Sleep Quality**2%
## **Common questions**
- **Is black eye mask profitable to sell on Amazon United States?**
- The niche generates $268K/yr across 54 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +1.9%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the black eye mask niche?**
- 30 brands and 66 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in black eye mask?**
- Top complaints mined from reviews: Size-Overall, Sleep Quality, Comfort-Overall. The return rate is 2.4%.
- **When does demand for black eye mask peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 21.6× the quietest.
- **What does it cost to enter the black eye mask niche?**
- Listings span $4.27–$61.17; the average listing price is $19.97 (sweet spot $15–$100). The average incumbent carries 3,380 reviews — the moat a new listing must climb.
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