---
title: "Black Derby Hat — $51K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/black-derby-hat"
last_updated: "2026-08-09T19:09:18.788Z"
locale: en
meta:
description: "Niche score 61/100 · $51K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $51K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black Derby Hat — $51K/yr Amazon US Niche (2026) - Flapen"
---
# **black derby hat**
**Worth a look**
Shows demand growing +159.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 13Growth 96Conversion 7Competition 95Returns 17Price range 86Avg price 93Brand share 92Review moat 68Quality gap 68
**Growth**
**Incredible****+159.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Avg price**
**Great****$22.07**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****43%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$5.49–$87.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****774.19**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****7.2%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$51K**
$51K/yr · 396K searches
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, black derby hat is a $51K/yr Amazon United States market (396K searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black derby hat market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$132K–$177K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#722**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**55 **▼falling
**Sellers**
**72**
**Top-5 brand share**
**43%**
Top 20: 83%
**Top-5 click share**
**19%**
Top 20: 45%
**Open market**
**52%**
- Zando16% - ORIDOOR9% - RZTA6% - Century Star6% - HIWIND6% - Z&X5%
## **Demand**
Weekly Amazon search volume, last 10 weeks — +159.0% search growth over the last 90 days.
30K20KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/black-derby-hat/trend)
## **Top black derby hat search terms**
- **kentucky derby**169K/yr+215.8%0.4% conv. - **wide brim derby hats for women**24K/yr+119.4%0.4% conv. - **wide brimmed derby hats for women**20K/yr+227.5%0.6% conv. - **black derby hat**23K/yr+196.1%2.0% conv. - **black kentucky derby hat**12K/yr+178.7%2.4% conv. - **ladies church hats**23K/yr+17.8%0.1% conv. - **church hats for women clearance**15K/yr+77.8%0.1% conv. - **womens derby hats 2026**7K/yr>1,000%0.7% conv. - **luxury kentucky derby hats**9K/yr+72.0%0.1% conv. - **derby hat decorations**6K/yr+664.9%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/black-derby-hat/search-terms)
## **Top black derby hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$2K6%$3K8%$4K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zando Kentucky Hats Derby for Women 2026 Elegant Tea Party Organza Victorian Fashionable Church Fancy Derby Wedding Black Fascinators Hats for Women One Size**Zando**$19.04**4.1★469 rev](https://www.amazon.com/dp/B0DPPCXBR7) [2**HIWIND Fascinators Hat Women Tea Party Flower Cocktail Mesh Feathers Hair Clip Hat Wedding Red**HIWIND**$8.07**4.6★1,519 rev](https://www.amazon.com/dp/B0DNCYMPC9) [3**Zando Black Derby Hats for Women 2026 - Elegant Organza Kentucky Fascinator Vintage Black Tea Party Church Hat Foldable Wide Brim Wedding Headwear Classic Evening Cocktail Dress Hat One Size**Zando**$19.02**4.2★28 rev](https://www.amazon.com/dp/B0GGB1ZJPK) [4**RZTA Womens Kentucky Derby Church Dress Hat Wide Brim Leaf Flower Bridal Shower Hat S8-White**RZTA**$21.54**4.3★895 rev](https://www.amazon.com/dp/B0BKZLZV2Q) [5**DRESHOW Fascinators Hat Flower Mesh Ribbons Feathers on a Headband and a Clip Tea Party Headwear for Girls and Women**DRESHOW**$9.79**4.6★14,025 rev](https://www.amazon.com/dp/B0755W4ZNC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Senker Fashion Sun Hats for Women UV Protection Wide Brim Beach Straw Derby Hat Packable Floppy for Summer Vacation UPF 50+ Khaki**Senker Fashion**$16.31**54 rev3mo ago](https://www.amazon.com/dp/B0FZTLWFMJ) [**Unpifolov Fascinators Hats Elegant Women Flower Mesh Feathers Headband Wedding Cocktail Bride Party Wide Brim Headwear for Derby Hat Tea Party M20 Black**Unpifolov**$51.22**39 rev5mo ago](https://www.amazon.com/dp/B0G7TKBMPV) [**Zando Black Derby Hats for Women 2026 - Elegant Organza Kentucky Fascinator Vintage Black Tea Party Church Hat Foldable Wide Brim Wedding Headwear Classic Evening Cocktail Dress Hat One Size**Zando**$19.02**28 rev6mo ago](https://www.amazon.com/dp/B0GGB1ZJPK) [**Womens Kentucky-Derby Hats 2026 Red Fascinator -Elegant Tea Party Wedding Church Adjustable Headwear with Removable Flower**Century Star**$24.08**17 rev6mo ago](https://www.amazon.com/dp/B0GDFJ58Y3) [**Kentucky-Derby Hats Fascinator Womens 2026 Floral Tea Party Bridal Church Wedding Headwear Black One Size**Century Star**$19.19**154 rev1y ago](https://www.amazon.com/dp/B0DYNXSW3H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Zando Black Derby Hats for Women 2026 - Elegant Organza Kentucky Fascinator Vintage Black Tea Party Church Hat Foldable Wide Brim Wedding Headwear Classic Evening Cocktail Dress Hat One Size**Zando**$19.02**4.2★**▲ 25%**](https://www.amazon.com/dp/B0GGB1ZJPK) [**Womens Kentucky-Derby Hats 2026 Red Fascinator -Elegant Tea Party Wedding Church Adjustable Headwear with Removable Flower**Century Star**$24.08**4.4★**▲ 24%**](https://www.amazon.com/dp/B0GDFJ58Y3) [**Senker Fashion Sun Hats for Women UV Protection Wide Brim Beach Straw Derby Hat Packable Floppy for Summer Vacation UPF 50+ Khaki**Senker Fashion**$16.31**4.0★**▲ 23%**](https://www.amazon.com/dp/B0FZTLWFMJ) [**Litter Star Womens Elegant Organza Black Derby Fascinator Hat for Church Tea Party Weddings & Outdoor Events (Hat1-Black)**Litter Star**$18.57**4.5★**▲ 20%**](https://www.amazon.com/dp/B0CRNDWK1G) [**Zando Ken-tucky Derby Hats for Women 2026 Elegant Tea Party Organza Victorian Church Wedding Hat Red Fascinators Hats One Size**Zando**$21.36**4.2★**▲ 16%**](https://www.amazon.com/dp/B0DPMBM769)
**~~View all trending →~~**
## **What buyers say about black derby hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Good Quality”*
**Size-Overall**11%
*“the fit is comfortable”*
**Value For Money**10%
*“Great value”*
**Advertised Vs Actual Product**9%
*“Just what I wanted”*
**Shape/Style**9%
*“Very flattering”*
**Color**8%
*“The colors are vibrant”*
**Fun/Entertainment Experience**8%
*“Great family game”*
**Comfort-Overall**5%
*“Very nice and comfortable”*
**Weight Light**3%
*“Lovely Lightweight Special Occasion Hat”*
**Design-Overall**3%
*“It features a visually appealing and vibrant design”*
### **What buyers complain about **
**Size-Overall**19%
*“it was a little tight”*
**Quality-Overall**14%
*“Poor Quality”*
**Advertised Vs Actual Product**12%
*“Looks nothing like the picture”*
**Shape/Style**6%
*“The hat doesnt hold it shape/ brim”*
**Wrinkles**6%
*“since it wrinkles easily”*
**Material Quality**4%
*“Cheap material”*
**Value For Money**4%
*“Total waste of money”*
**Color**3%
*“already showing white”*
**Strength**2%
*“It was very flimsy”*
**Transparency**2%
*“I couldn't see because it kept falling down”*
### **Top return reasons **
**Size-Overall**51%
**Color**14%
**Advertised Vs Actual Product**7%
**Shape/Style**6%
**Material Quality**4%
**Quality-Overall**4%
**Value For Money**2%
**Wrinkles**2%
**Strength**1%
**Functionality-Overall**1%
## **Common questions**
- **Is black derby hat profitable to sell on Amazon United States?**
- The niche generates $51K/yr across 134 tracked products. 2 of 17 products launched in the last 360 days are still selling. 90-day search growth is +159.0%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the black derby hat niche?**
- 55 brands and 72 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 43% of demand.
- **What do buyers complain about in black derby hat?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 7.2% — above our launch gate.
- **What does it cost to enter the black derby hat niche?**
- Listings span $5.49–$87.07; the average listing price is $22.07 (sweet spot $15–$100). The average incumbent carries 774 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)