---
title: "Black Crewneck — $64K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/black-crewneck"
last_updated: "2026-08-10T04:23:32.718Z"
locale: en
meta:
description: "Niche score 40/100 · $64K/yr market · 316K searches/yr · $16.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $64K/yr market · 316K searches/yr · $16.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Crewneck — $64K/yr Amazon US Niche (2026) - Flapen"
---
# **black crewneck**
**Skip it**
Soft demand (-47.4% this quarter) — this niche doesn't clear our bar today.
Market size 16Growth 1Conversion 15Competition 93Returns 20Price range 70Avg price 80Brand share 55Review moat 21Quality gap 55
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Avg price**
**Great****$16.83**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.61–$34.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****10,831**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****6.4%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$64K**
$64K/yr · 316K searches
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-47.4%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, black crewneck is a $64K/yr Amazon United States market (316K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black crewneck market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$67K–$84K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#267**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **87%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**36 **▲rising
**Sellers**
**98**
**Top-5 brand share**
**72%**
Top 20: 93%
**Top-5 click share**
**22%**
Top 20: 49%
**Open market**
**25%**
- Amazon Essentials35% - Gildan21% - Hanes8% - EFAN4% - Trendy Queen4% - RUMIA3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -47.4% search growth over the last 90 days.
15K10KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/black-crewneck/trend)
## **Top black crewneck search terms**
- **black crewneck**68K/yr-25.7%1.6% conv. - **black crewneck sweatshirt women**40K/yr-63.5%1.1% conv. - **black pullover women**20K/yr-28.6%0.6% conv. - **black crew neck**24K/yr-28.4%1.1% conv. - **gildan heavy blend sweatshirt**31K/yr-66.7%0.5% conv. - **black crewneck women**15K/yr-32.1%0.7% conv. - **black pullover**20K/yr-53.0%0.5% conv. - **black crew neck sweatshirt women**12K/yr-46.6%1.8% conv. - **black oversized sweatshirt**14K/yr-66.2%0.8% conv. - **womens black crewneck sweatshirt**12K/yr-66.4%1.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/black-crewneck/search-terms)
## **Top black crewneck products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$3K6%$4K8%$5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**UGP Campus Apparel Gildan Mens Heavy Blend Crewneck Sweatshirt - Large - Black**Gildan**$11.25**4.6★3,392 rev](https://www.amazon.com/dp/B01M1OKRTK) [2**UGP Campus Apparel Gildan Mens Heavy Blend Crewneck Sweatshirt - Medium - Black**Gildan**$11.27**4.6★48,488 rev](https://www.amazon.com/dp/B01M0PENYV) [3**Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Black Large**Amazon Essentials**$11.40**4.5★41,564 rev](https://www.amazon.com/dp/B075JV36VN) [4**Hanes Womens Originals Sweatshirt Crewneck For Heavyweight Fleece Black Large US**Hanes**$15.74**4.1★1,721 rev](https://www.amazon.com/dp/B0BRQQR3S6) [5**Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Black X-Large**Amazon Essentials**$11.48**4.5★41,564 rev](https://www.amazon.com/dp/B075JTW8FX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Naprzsnza Classic Crewneck Sweatshirts for Women - Relaxed Fit Soft Comfortable Pullover with Ribbed Cuffs and Hem (Black L)**Naprzsnza**$20.62**71 rev9mo ago](https://www.amazon.com/dp/B0FS753CKW) [**RUMIA Sweatshirt for Women Long Sleeve Crewneck Loose Fit T Shirts Tops for Women 2025 Fashion Fall Black XLarge**RUMIA**$15.35**3,222 rev10mo ago](https://www.amazon.com/dp/B0FJFH7X9X) [**APPFULL Womens Oversized Sweatshirt Fleece Crewneck Long Sleeve Pullover Tops Fall Fashion Outfits Winter Clothes Black L**APPFULL**$20.07**99 rev10mo ago](https://www.amazon.com/dp/B0FN7NZNXL) [**Vanmolrsa Womens Oversized Sweatshirt Crewneck Pullover Long Sleeve Sweatshirt for Women Fall&Winter Tops 2025 Black**Vanmolrsa**$19.79**165 rev1y ago](https://www.amazon.com/dp/B0FCXT1H5X) [**Amazon Essentials Womens Relaxed-Fit Crewneck Pullover Long-Sleeve Sweatshirt Black Medium**Amazon Essentials**$16.64**822 rev3y ago](https://www.amazon.com/dp/B0BHTGD21R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Mens Cable Knit Long-Sleeve Crewneck Sweater 100% Cotton Big & Tall Options Available Black Small**Amazon Essentials**$21.71**4.5★**▲ 146%**](https://www.amazon.com/dp/B079RF74TV) [**Amazon Essentials Womens Regular-Fit Soft Touch Long-Sleeve Crewneck Sweater Black Small**Amazon Essentials**$10.92**4.3★**▲ 143%**](https://www.amazon.com/dp/B0868JWY8Y) [**Amazon Essentials Mens Cable Knit Long-Sleeve Crewneck Sweater 100% Cotton Big & Tall Options Available Black X-Large**Amazon Essentials**$22.18**4.5★**▲ 143%**](https://www.amazon.com/dp/B079R8JPVC) [**Amazon Essentials Mens Long-Sleeve Lightweight French Terry Crewneck Sweatshirt Black X-Large**Amazon Essentials**$11.19**4.4★**▲ 105%**](https://www.amazon.com/dp/B08J96N4Q6) [**Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Black X-Large**Amazon Essentials**$11.48**4.5★**▲ 104%**](https://www.amazon.com/dp/B075JTW8FX)
**~~View all trending →~~**
## **What buyers say about black crewneck**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**17%
*“Fits as expected”*
**Soft Feel**12%
*“Soft and reliable”*
**Comfort-Overall**12%
*“So comfortable”*
**Quality-Overall**10%
*“Good quality shirt”*
**Value For Money**6%
*“EXCELLENT PRICE”*
**Warmth**6%
*“warm it keeps me”*
**Material Quality**5%
*“Super soft material”*
**Color**5%
*“Great color”*
**Weight Light**3%
*“slightly lightweight option”*
**Thickness**1%
*“Nice thick hoodie”*
### **What buyers complain about **
**Size-Overall**25%
*“poor fitting”*
**Smell**6%
*“Bad smell”*
**Quality-Overall**6%
*“This is just a low quality mess”*
**Material Quality**4%
*“not good material”*
**Shrinkage Resistance**4%
*“It shrank in length”*
**Color**3%
*“Color faded quickly”*
**Sleeve Fit**3%
*“Short sleeves”*
**Thickness**2%
*“Thinner than expected”*
**Pilling/Linting**2%
*“had some pilling after first wash”*
**Allergies**1%
*“ITCHY”*
### **Top return reasons **
**Size-Overall**56%
**Material Quality**7%
**Length**4%
**Sleeve Fit**4%
**Chest Fit**4%
**Thin**3%
**Waist Fit**3%
**Advertised Vs Actual Product**2%
**Color**2%
**Shoulder Fit**2%
## **Common questions**
- **Is black crewneck profitable to sell on Amazon United States?**
- The niche generates $64K/yr across 113 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is -47.4%. Flapen's verdict: Skip it (40/100).
- **How competitive is the black crewneck niche?**
- 36 brands and 98 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in black crewneck?**
- Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 6.4% — above our launch gate.
- **When does demand for black crewneck peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the black crewneck niche?**
- Listings span $6.61–$34.73; the average listing price is $16.83 (sweet spot $15–$100). The average incumbent carries 10,831 reviews — the moat a new listing must climb.
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