---
title: "Trend — black cologne for men - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/black-cologne-for-men/trend"
last_updated: "2026-08-09T22:00:13.253Z"
locale: en
meta:
  description: "Niche score 51/100 · $1.5M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $1.5M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — black cologne for men - Flapen"
---

# **black cologne for men**

**Worth a look**

Shows a fragmented shelf (top 5 take 26% of clicks), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 87Growth 27Conversion 29Competition 89Returns 50Price range 33Avg price 86Brand share 1Review moat 25Quality gap 55

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Market size**

**Great****$1.5M**

$1.5M/yr · 941K searches

**Avg price**

**Great****$68.39**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****3.0%**

return rate — above 5% kills the launch gate

**Price range**

**Okay****$9.59–$267.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+1.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,677.08**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend