---
title: "Black Cardigan for Women — $1.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/black-cardigan-for-women"
last_updated: "2026-08-09T19:18:28.029Z"
locale: en
meta:
description: "Niche score 60/100 · $1.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $1.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black Cardigan for Women — $1.0M/yr Amazon US Niche (2026) - Flapen"
---
# **black cardigan for women**
**Worth a look**
Shows a sweet-spot price point ($20.76 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 78Growth 55Conversion 23Competition 87Returns 9Price range 80Avg price 89Brand share 79Review moat 33Quality gap 52
**Avg price**
**Great****$20.76**
avg listing price — sweet spot $15–$100
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Price range**
**Great****$9.95–$36.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Market size**
**Great****$1.0M**
$1.0M/yr · 2.7M searches
**Growth**
**Good****+28.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,237.3**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****9.5%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, black cardigan for women is a $1.0M/yr Amazon United States market (2.7M searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 60/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black cardigan for women market data**
- **Units sold / yr**
- **40K–50K**
- avg 750–1,000/product
- **Revenue / yr**
- **$830K–$1.0M**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#119**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**28 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**56%**
Top 20: 93%
**Top-5 click share**
**28%**
Top 20: 57%
**Open market**
**38%**
- Casuashion14% - Amazon Essentials13% - GRECERELLE11% - GRACE KARIN8% - LETDIOSTO8% - Trendy Queen7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +28.7% search growth over the last 90 days.
300K200KSpike '24Black Friday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/black-cardigan-for-women/trend)
## **Top black cardigan for women search terms**
- **white cardigan for women**757K/yr+40.4%1.3% conv. - **white cardigan**897K/yr-18.4%1.0% conv. - **white sweater cardigan**170K/yr+108.8%1.3% conv. - **white cardigan sweaters for women**184K/yr+9.9%1.1% conv. - **white cardigan for dress**70K/yr+69.6%0.8% conv. - **white cropped cardigan**91K/yr+14.6%0.8% conv. - **womens white cardigan**85K/yr+15.7%1.3% conv. - **white summer cardigan**44K/yr+243.8%0.6% conv. - **white summer sweater**41K/yr+231.5%0.3% conv. - **cropped white cardigan**46K/yr+31.0%1.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/black-cardigan-for-women/search-terms)
## **Top black cardigan for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$41K8%$83K12%$124K16%$166K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Casuashion Womens Cropped Cardigan Sweaters Crew Neck Button Down Open Front Knit Bolero Shrugs White**Casuashion**$19.97**4.3★593 rev](https://www.amazon.com/dp/B0DT952BVG) [2**Amazon Essentials Womens Lightweight Crewneck Button-Down Cardigan Sweater (Available in Plus Size) Ivory X-Small**Amazon Essentials**$14.85**4.4★19,543 rev](https://www.amazon.com/dp/B08T7M4BSM) [3**GRECERELLE Cardigan Sweaters for Women Lightweight Long Sleeve Crew Neck Button Up Soft Ribbed Knit Cardigans 2026 Spring Outfits White L**GRECERELLE**$16.46**4.5★1,373 rev](https://www.amazon.com/dp/B0F5PX3SG3) [4**Bellcoco Cardigan Sweaters for Women Lightweight Crew Neck Button Down Long Sleeve Spring Summer Outfits Fashion Sweater 2026 White XL**Bellcoco**$17.95**4.5★587 rev](https://www.amazon.com/dp/B0FGXKX9FS) [5**Trendy Queen Cardigan Sweaters for Women Lightweight Cropped Crew Neck Outfits Fall Fashion 2026 Spring Clothing White S**Trendy Queen**$28.55**4.6★1,158 rev](https://www.amazon.com/dp/B0F4D6BY41)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LETDIOSTO Womens Lightweight Micro-Cable Cropped Cardigan Sweaters XS-XL White**LETDIOSTO**$19.23**23 rev3mo ago](https://www.amazon.com/dp/B0GWD1JZGP) [**DGvan Womens Summer Cardigan White Button Down Sweater with V-Neck Long Sleeve Lightweight White Medium**DGvan**$24.03**33 rev4mo ago](https://www.amazon.com/dp/B0GKNBRXFC) [**Womens Cropped Cardigan Sweaters Lightweight Summer Knit Bolero Shrug Crew Neck Long Sleeve Button Down Cardigan for Dresses White**QILORA**$16.32**59 rev6mo ago](https://www.amazon.com/dp/B0GD78B3KW) [**MEROKEETY Womens Summer Lightweight Cardigan 2026 Open Front Trendy Casual Shrugs Long Sleeve Button Beach Cover Up Tops White Large**MEROKEETY**$17.52**259 rev7mo ago](https://www.amazon.com/dp/B0FXGRZGXT) [**Bellcoco Cardigan Sweaters for Women Lightweight Crew Neck Button Down Long Sleeve Spring Summer Outfits Fashion Sweater 2026 White XL**Bellcoco**$17.95**587 rev1y ago](https://www.amazon.com/dp/B0FGXKX9FS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LETDIOSTO Womens Lightweight Micro-Cable Cropped Cardigan Sweaters XS-XL White**LETDIOSTO**$19.23**4.8★**▲ 46%**](https://www.amazon.com/dp/B0GWD1JZGP) [**DGvan Womens Summer Cardigan White Button Down Sweater with V-Neck Long Sleeve Lightweight White Medium**DGvan**$24.03**4.5★**▲ 45%**](https://www.amazon.com/dp/B0GKNBRXFC) [**Amazon Essentials Womens Lightweight Crewneck Button-Down Cardigan Sweater (Available in Plus Size) Ivory X-Small**Amazon Essentials**$14.85**4.4★**▲ 43%**](https://www.amazon.com/dp/B08T7M4BSM) [**Womens Cropped Cardigan Sweaters Lightweight Summer Knit Bolero Shrug Crew Neck Long Sleeve Button Down Cardigan for Dresses White**QILORA**$16.32**4.3★**▲ 42%**](https://www.amazon.com/dp/B0GD78B3KW) [**Amazon Essentials Womens Lightweight Crewneck Button-Down Cardigan Sweater (Available in Plus Size) Ivory Small**Amazon Essentials**$15.32**4.4★**▲ 34%**](https://www.amazon.com/dp/B08T7JB5XB)
**~~View all trending →~~**
## **What buyers say about black cardigan for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“Fits to size”*
**Weight Light**12%
*“Not too heavy or light”*
**Quality-Overall**11%
*“Quality affordable”*
**Soft Feel**9%
*“The material is very soft”*
**Color**6%
*“Color is as described”*
**Comfort-Overall**5%
*“So comfortable”*
**Material Quality**4%
*“Beautiful material”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Value For Money**4%
*“Good for price”*
**Shape/Style**3%
*“style is great”*
### **What buyers complain about **
**Size-Overall**26%
*“Run large”*
**Color**5%
*“Not a true white”*
**Quality-Overall**5%
*“Not well made”*
**Product Condition**3%
*“Item was sent used”*
**Sleeve Fit**3%
*“Sleeves too long”*
**Durability**2%
*“Falling apart day 1”*
**Fastener Quality**2%
*“fell apart buttons came off”*
**Pilling/Linting**2%
*“Heavy Pilling”*
**Material Quality**2%
*“because material is very cheap”*
**Thickness**2%
*“A lot of folks commented that it is thin- that is an understatement”*
### **Top return reasons **
**Size-Overall**50%
**Color**6%
**Material Quality**6%
**Length**6%
**Sleeve Fit**5%
**Thin**5%
**Chest Fit**4%
**Shoulder Fit**3%
**Shape/Style**3%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is black cardigan for women profitable to sell on Amazon United States?**
- The niche generates $1.0M/yr across 63 tracked products. 8 of 10 products launched in the last 360 days are still selling. 90-day search growth is +28.7%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the black cardigan for women niche?**
- 28 brands and 34 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in black cardigan for women?**
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 9.5% — above our launch gate.
- **When does demand for black cardigan for women peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the black cardigan for women niche?**
- Listings span $9.95–$36.29; the average listing price is $20.76 (sweet spot $15–$100). The average incumbent carries 3,237 reviews — the moat a new listing must climb.
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