---
title: "Black Aviator Sunglasses — $123K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/black-aviator-sunglasses"
last_updated: "2026-08-09T19:08:29.365Z"
locale: en
meta:
description: "Niche score 60/100 · $123K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $123K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black Aviator Sunglasses — $123K/yr Amazon US Niche (2026) - Flapen"
---
# **black aviator sunglasses**
**Worth a look**
Shows no brand lock-in (top 5 brands take 49% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 28Growth 70Conversion 44Competition 80Returns 38Price range 83Avg price 86Brand share 86Review moat 24Quality gap 62
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$19.41**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.21–$71.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Growth**
**Good****+52.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$123K**
$123K/yr · 179K searches
**Review moat**
**Bad****5,641.47**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, black aviator sunglasses is a $123K/yr Amazon United States market (179K searches/yr). The top 5 brands hold 49% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black aviator sunglasses market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$155K–$194K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#402**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**31 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**49%**
Top 20: 88%
**Top-5 click share**
**35%**
Top 20: 70%
**Open market**
**46%**
- J+S15% - livho12% - phikttu9% - LUENX7% - Joopin5% - SUNGAIT5%
## **Demand**
Weekly Amazon search volume, last 11 weeks — +52.4% search growth over the last 90 days.
4K3KSpike '26Apr '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/black-aviator-sunglasses/trend)
## **Top black aviator sunglasses search terms**
- **black aviator sunglasses**30K/yr+52.6%4.9% conv. - **square aviator sunglasses for men**26K/yr+32.9%1.0% conv. - **black aviator sunglasses for men**20K/yr+37.4%5.7% conv. - **navigator sunglasses**16K/yr+54.3%0.5% conv. - **black aviators**11K/yr+66.2%5.5% conv. - **mirrored aviator sunglasses for men**9K/yr+59.7%3.5% conv. - **mens square aviator sunglasses**8K/yr+52.8%0.9% conv. - **mirror aviator sunglasses for men**6K/yr+100.0%3.7% conv. - **top gun sunglasses**9K/yr+85.7%1.7% conv. - **silver aviator sunglasses**6K/yr+89.3%1.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/black-aviator-sunglasses/search-terms)
## **Top black aviator sunglasses products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$10K12%$15K16%$20K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**livho Sunglasses for Men Women Aviator Polarized Metal Mirror UV 400 Lens Protection**livho**$10.47**4.4★21,357 rev](https://www.amazon.com/dp/B076PKT9CT) [2**phikttu Sunglasses Men Polarized Aviator Sunglasses for Men Women Fishing Driving Sun glasses Metal Frame UV400 Protection**phikttu**$9.70**4.6★2,806 rev](https://www.amazon.com/dp/B0BRV4LCR5) [3**J+S Premium Military Style Classic Aviator Sunglasses Polarized 100% UV protection for Men Women (Large Frame - Black Frame/Black Lens)**J+S**$18.52**4.3★23,466 rev](https://www.amazon.com/dp/B00W266R8O) [4**Joopin Oversized Silver Aviation Sunglasses Polarized Retro Sun Glasses UV Protection Military Shades Mirror lens Sunnies**Joopin**$13.48**4.3★3,045 rev](https://www.amazon.com/dp/B0BTGHJRN9) [5**CGID GA61 Premium Al-Mg Alloy Pilot Polarized Sunglasses UV400 Full Mirrored Spring Hinges Sun Glasses for Men Women Mens Shades**CGID**$21.12**4.3★6,441 rev](https://www.amazon.com/dp/B01NCRVW8S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**tanmigot Aviator Sunglasses for Men Women Polarized UV400 Protection Sun glasses Classic Aviator Sunglasses with Metal Frame for Driving Outdoor Sports**tanmigot**$10.08**72 rev6mo ago](https://www.amazon.com/dp/B0G46SXPV7) [**goodr Operation: Blackout Polarized Aviator Sunglasses for Men & Women Large Sized (Mach G) Black Solid Frame with Black Non-Reflective Glare Reducing Lenses UV400 Protection No Slip No Bounce**goodr**$37.62**1,788 rev6mo ago](https://www.amazon.com/dp/B0GD2MP7L8) [**Shady Rays Navigator - Navy Silver/Blue Lens Standard Fit**Shady Rays**$70.25**24 rev1y ago](https://www.amazon.com/dp/B0FBMLXLR3) [**LUENX Aviator Sunglasses for Men Women PolarizedSquare Polygon Gradient Brown Lens Gold Metal Frame 58MM**LUENX**$15.40**469 rev1y ago](https://www.amazon.com/dp/B0DT8K77MC) [**kunchu Classic Aviator Sunglasses for Men Womens Polarized UV Protection Driving SunglassesH01Black**kunchu**$8.21**323 rev1y ago](https://www.amazon.com/dp/B0F21PWKHN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**goodr Operation: Blackout Polarized Aviator Sunglasses for Men & Women Large Sized (Mach G) Black Solid Frame with Black Non-Reflective Glare Reducing Lenses UV400 Protection No Slip No Bounce**goodr**$37.62**4.7★**▲ 105%**](https://www.amazon.com/dp/B0GD2MP7L8) [**J+S Premium Military Style Classic Aviator Sunglasses Polarized 100% UV protection for Men Women (Medium Frame - Silver Frame/Black Lens)**J+S**$18.61**4.3★**▲ 98%**](https://www.amazon.com/dp/B01GVRZ3HU) [**Shady Rays Navigator - Navy Silver/Blue Lens Standard Fit**Shady Rays**$70.25**4.7★**▲ 85%**](https://www.amazon.com/dp/B0FBMLXLR3) [**J+S Premium Military Style Classic Aviator Sunglasses Polarized 100% UV protection for Men Women (Large Frame - Black Frame/Black Lens)**J+S**$18.52**4.3★**▲ 65%**](https://www.amazon.com/dp/B00W266R8O) [**Knockaround Mount Evans Polarized Navigator Sunglasses for Men & Women - UV400 Protection**Knockaround**$33.27**4.6★**▲ 59%**](https://www.amazon.com/dp/B07SYLRQL8)
**~~View all trending →~~**
## **What buyers say about black aviator sunglasses**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“Money well spent”*
**Quality-Overall**19%
*“Excellent quality”*
**Size-Overall**13%
*“Fit as expected”*
**Comfort-Overall**8%
*“These glasses are very comfortable”*
**Weight Light**7%
*“The frames are lightweight and comfortable”*
**Shape/Style**6%
*“Cute style”*
**Advertised Vs Actual Product**5%
*“Exactly as advertised”*
**Color**4%
*“colors are very pretty”*
**Durability**3%
*“the materials seem durable for regular use”*
**Strength**3%
*“the folding part is very sturdy”*
### **What buyers complain about **
**Quality-Overall**21%
*“Cheaply made”*
**Size-Overall**14%
*“Super small”*
**Durability**13%
*“Broke after first wear”*
**Value For Money**9%
*“Not Worth the Price”*
**Strength**7%
*“Not as sturdy as I hoped”*
**Material Quality**4%
*“Terrible quality material”*
**Advertised Vs Actual Product**2%
*“Not at all what the picture shows”*
**Defective Material/Parts**1%
*“Broken Product”*
**Functionality-Overall**1%
*“Does not work for me”*
**Weight Light**1%
*“Very lightweight...wasnt the one I wanted”*
### **Top return reasons **
**Size-Overall**64%
**Shape/Style**9%
**Quality-Overall**5%
**Advertised Vs Actual Product**5%
**Color**3%
**Value For Money**2%
**Width**2%
**Material Quality**2%
**Strength**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is black aviator sunglasses profitable to sell on Amazon United States?**
- The niche generates $123K/yr across 49 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +52.4%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the black aviator sunglasses niche?**
- 31 brands and 36 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in black aviator sunglasses?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 3.9%.
- **What does it cost to enter the black aviator sunglasses niche?**
- Listings span $5.21–$71.95; the average listing price is $19.41 (sweet spot $15–$100). The average incumbent carries 5,641 reviews — the moat a new listing must climb.
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