---
title: "Black Aviator Sunglasses for Women — $109K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/black-aviator-sunglasses-for-women"
last_updated: "2026-08-09T19:17:44.878Z"
locale: en
meta:
description: "Niche score 53/100 · $109K/yr market · 244K searches/yr · $15.53 avg price. High returns (5.5%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $109K/yr market · 244K searches/yr · $15.53 avg price. High returns (5.5%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black Aviator Sunglasses for Women — $109K/yr Amazon US Niche (2026) - Flapen"
---
# **black aviator sunglasses for women**
**Worth a look**
Shows a fragmented shelf (top 5 take 30% of clicks), but high returns (5.5%) keeps it on the watch list.
Market size 26Growth 58Conversion 36Competition 85Returns 23Price range 77Avg price 76Brand share 77Review moat 33Quality gap 48
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$8.21–$37.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$15.53**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+33.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,205.99**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$109K**
$109K/yr · 244K searches
**Returns**
**Bad****5.5%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, black aviator sunglasses for women is a $109K/yr Amazon United States market (244K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black aviator sunglasses for women market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$93K–$124K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#220**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.6%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**29 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**58%**
Top 20: 94%
**Top-5 click share**
**30%**
Top 20: 62%
**Open market**
**35%**
- SOJOS20% - livho12% - GUVIVI9% - ANDWOOD9% - FEISEDY7% - JOOX7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +33.0% search growth over the last 90 days.
7K5KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/black-aviator-sunglasses-for-women/trend)
## **Top black aviator sunglasses for women search terms**
- **black aviator sunglasses for women**53K/yr+35.8%3.8% conv. - **gold aviator sunglasses for women**28K/yr+39.9%2.2% conv. - **brown aviator sunglasses for women**16K/yr+97.7%2.7% conv. - **mirrored aviator sunglasses for women**12K/yr+75.5%1.0% conv. - **oversized aviators**13K/yr+28.2%0.7% conv. - **tortoise aviator sunglasses for women**12K/yr+24.3%2.0% conv. - **oversized aviator sunglasses for men**12K/yr+50.9%0.2% conv. - **tortoise shell aviator sunglasses**11K/yr+32.7%2.0% conv. - **oversize aviator sunglasses women**10K/yr+30.5%0.8% conv. - **small aviator sunglasses**9K/yr+53.7%0.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/black-aviator-sunglasses-for-women/search-terms)
## **Top black aviator sunglasses for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$7K9%$10K12%$13K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**livho Sunglasses for Men Women Aviator Polarized Metal Mirror UV 400 Lens Protection**livho**$10.47**4.4★21,357 rev](https://www.amazon.com/dp/B076PKT9CT) [2**JOOX Polarized Aviator Sunglasses for Women Men UV400 Protection Lens and Lightweight Metal Pilot Frame JX2775**JOOX**$13.50**4.4★3,448 rev](https://www.amazon.com/dp/B0BHVHBVHQ) [3**GUVIVI Retro Gold Aviator Sunglasses for Women Men 2025 Metal Oversized 70s Aviators Sun Glasses Champagne**GUVIVI**$14.69**4.3★1,190 rev](https://www.amazon.com/dp/B0F6CR3LW7) [4**SOJOS Retro Thick Polarized Aviator Sunglasses for Women Men Large Trendy Bold Square Pilot Shades SJ2385 Brown Tortoise/Brown**SOJOS**$14.73**4.6★789 rev](https://www.amazon.com/dp/B0FGPCPY7P) [5**SUNGAIT Womens Lightweight Oversized Aviator Sunglasses - Mirrored Polarized Lens Classic Style**SUNGAIT**$14.67**4.5★14,093 rev](https://www.amazon.com/dp/B073WRXGC9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FEISEDY Retro Thick Aviator Sunglasses for Women Men Large Vintage Shades Square Pilot Chunky Sun Glasses B9174**FEISEDY**$15.82**51 rev6mo ago](https://www.amazon.com/dp/B0GFVHH6XP) [**goodr Operation: Blackout Polarized Aviator Sunglasses for Men & Women Large Sized (Mach G) Black Solid Frame with Black Non-Reflective Glare Reducing Lenses UV400 Protection No Slip No Bounce**goodr**$37.62**1,788 rev6mo ago](https://www.amazon.com/dp/B0GD2MP7L8) [**GUVIVI Oversized Aviator Sunglasses for Women Men 2026 70s Retro Gold Metal Sun Glasses Tangle Free Square Aviators**GUVIVI**$14.61**607 rev8mo ago](https://www.amazon.com/dp/B0FX2SBZYJ) [**FEISEDY Retro Polarized Aviator Sunglasses for Women Men Vintage Square Sunglass With Classic Style B0259**FEISEDY**$24.92**216 rev10mo ago](https://www.amazon.com/dp/B0FPPSSRHX) [**SOJOS Retro Thick Polarized Aviator Sunglasses for Women Men Large Trendy Bold Square Pilot Shades SJ2385 Brown Tortoise/Brown**SOJOS**$14.73**789 rev1y ago](https://www.amazon.com/dp/B0FGPCPY7P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**goodr Operation: Blackout Polarized Aviator Sunglasses for Men & Women Large Sized (Mach G) Black Solid Frame with Black Non-Reflective Glare Reducing Lenses UV400 Protection No Slip No Bounce**goodr**$37.62**4.7★**▲ 85%**](https://www.amazon.com/dp/B0GD2MP7L8) [**FEISEDY Retro Thick Aviator Sunglasses for Women Men Large Vintage Shades Square Pilot Chunky Sun Glasses B9174**FEISEDY**$15.82**4.5★**▲ 81%**](https://www.amazon.com/dp/B0GFVHH6XP) [**kimorn Polarized Aviator Sunglasses for Women Retro Square Frame Sun Glasses UV400 Protection Shades (Coffee Brown Multicolor)**kimorn**$14.83**4.4★**▲ 58%**](https://www.amazon.com/dp/B0FFB178B2) [**FEISEDY Retro Polarized Aviator Sunglasses for Women Men Vintage Square Sunglass With Classic Style B0259**FEISEDY**$24.92**4.6★**▲ 57%**](https://www.amazon.com/dp/B0FPPSSRHX) [**GUVIVI Oversized Aviator Sunglasses for Women Men 2026 70s Retro Gold Metal Sun Glasses Tangle Free Square Aviators**GUVIVI**$14.61**4.5★**▲ 54%**](https://www.amazon.com/dp/B0FX2SBZYJ)
**~~View all trending →~~**
## **What buyers say about black aviator sunglasses for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Amazing quality”*
**Value For Money**15%
*“they are affordable”*
**Size-Overall**12%
*“Not too tight”*
**Shape/Style**11%
*“Cute style”*
**Comfort-Overall**8%
*“Comfortable and cute”*
**Weight Light**8%
*“giving them a high quality feel while remaining perfectly lightweight on the face”*
**Color**7%
*“colors are very pretty”*
**Advertised Vs Actual Product**4%
*“Better than expected”*
**Strength**3%
*“Very sturdy and great sunglasses”*
**Durability**2%
*“I am amazed at how well theyre holding up”*
### **What buyers complain about **
**Size-Overall**22%
*“Very loose”*
**Quality-Overall**19%
*“Poor quality”*
**Durability**12%
*“already broken”*
**Value For Money**6%
*“Not Worth the Price”*
**Strength**6%
*“Cheap and flimsy”*
**Material Quality**3%
*“Material is flimsy plastic”*
**Color**2%
*“I wish they were a bit darker”*
**Advertised Vs Actual Product**2%
*“Not like picture”*
**Weight Heavy**1%
*“They are a little bit heavier than I thought”*
**Comfort-Overall**1%
*“Uncomfortable”*
### **Top return reasons **
**Size-Overall**63%
**Shape/Style**10%
**Quality-Overall**5%
**Advertised Vs Actual Product**5%
**Color**4%
**Material Quality**2%
**Value For Money**2%
**Width**2%
**Strength**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is black aviator sunglasses for women profitable to sell on Amazon United States?**
- The niche generates $109K/yr across 69 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is +33.0%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the black aviator sunglasses for women niche?**
- 29 brands and 35 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in black aviator sunglasses for women?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 5.5% — above our launch gate.
- **When does demand for black aviator sunglasses for women peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the black aviator sunglasses for women niche?**
- Listings span $8.21–$37.62; the average listing price is $15.53 (sweet spot $15–$100). The average incumbent carries 3,206 reviews — the moat a new listing must climb.
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