---
title: "Black and White Purse — $77K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/black-and-white-purse"
last_updated: "2026-08-09T18:11:20.170Z"
locale: en
meta:
description: "Niche score 50/100 · $77K/yr market · 182K searches/yr · $23.78 avg price. A small market ($77K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $77K/yr market · 182K searches/yr · $23.78 avg price. A small market ($77K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black and White Purse — $77K/yr Amazon US Niche (2026) - Flapen"
---
# **black and white purse**
**Worth a look**
Shows a sweet-spot price point ($23.78 avg), but a small market ($77K/yr) keeps it on the watch list.
Market size 19Growth 42Conversion 22Competition 73Returns 19Price range 89Avg price 95Brand share 90Review moat 49Quality gap 48
**Avg price**
**Incredible****$23.78**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$9.58–$82.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,625.22**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+13.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$77K**
$77K/yr · 182K searches
**Returns**
**Bad****6.6%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, black and white purse is a $77K/yr Amazon United States market (182K searches/yr). The top 5 brands hold 45% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black and white purse market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$48K–$59K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#738**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **9.0%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**34 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**45%**
Top 20: 89%
**Top-5 click share**
**41%**
Top 20: 78%
**Open market**
**50%**
- DIHKLCIO12% - FiveloveTwo12% - Verdusa10% - Solene5% - BABEYOND5% - CYHTWSDJ5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.4% search growth over the last 90 days.
5K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/black-and-white-purse/trend)
## **Top black and white purse search terms**
- **black and white purse**68K/yr+14.7%0.9% conv. - **black and white purses for women**22K/yr+9.8%0.9% conv. - **black and white clutch**18K/yr+2.0%1.0% conv. - **black and white clutch purse**12K/yr+27.3%0.8% conv. - **black and white bag**11K/yr+29.7%0.3% conv. - **black and white handbag**12K/yr+5.8%0.8% conv. - **black and white purses**9K/yr+17.0%0.6% conv. - **black and white crossbody bag**8K/yr+95.9%0.5% conv. - **white and black purse**7K/yr+16.1%0.5% conv. - **black and white striped purse**7K/yr+8.9%0.7% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/black-and-white-purse/search-terms)
## **Top black and white purse products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$9K16%$12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FiveloveTwo Womens PU Leather Clutch Handbags and Purse Wallet Crossbody Shoulder Party Wedding Shopping Shoulder Bags Satchels Black White**FiveloveTwo**$16.64**4.5★270 rev](https://www.amazon.com/dp/B07CG2NDFY) [2**Clutch Purses for Women Summer Beach Woven Crochet Handbag Dumpling Striped Ruched Cloud Purse colorblock Evening Bag black white**DIHKLCIO**$19.03**4.4★663 rev](https://www.amazon.com/dp/B0D5PYQ6J5) [3**Verdusa Womens Vintage Crossbody Bags Top Handle Square Flap Satchel Purses with Ribbon Black and White One Size**Verdusa**$27.86**4.0★58 rev](https://www.amazon.com/dp/B0DSZM9B18) [4**Solene Faux Leather Lightweight Purse Medium Crossbody Bag with Shoulder Strap - LP062 (White-Black5)**Solene**$19.75**4.6★2,614 rev](https://www.amazon.com/dp/B08X8MYHC9) [5**CYHTWSDJ Shoulder Bags for Women Cute Hobo Tote Handbag Mini Clutch Purse with Zipper Closure (Black& White)**CYHTWSDJ**$15.50**4.5★7,636 rev](https://www.amazon.com/dp/B0CKGLWJCD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vpoofree Clutch Purses for Women Woven Crochet Bag&Cosmetic Bag Dumpling Striped Cloud Purse Evening Handbag Summer Beach (Black white letters clutch purses)**Vpoofree**$18.14**75 rev4mo ago](https://www.amazon.com/dp/B0GQGLM36S) [**Vpoofree Clutch Purses for Women Woven Crochet Bag&Cosmetic Bag Dumpling Striped Cloud Purse Evening Handbag Summer Beach (Black&white summer beach purse for vacation)**Vpoofree**$16.82**75 rev4mo ago](https://www.amazon.com/dp/B0GQGMZ1D3) [**Niyctvr Woven Clutch Purse for Women Striped Summer Woven Clutch Mahjong Tile Bag Dumpling Style Colorful Evening Handbag**Niyctvr**$19.82**11 rev5mo ago](https://www.amazon.com/dp/B0GLY8ZZGF) [**KURGOOL Dual-tone Purse Handbags for Women 3 Zip Compartments Tote Bag Trendy Leather Designer Shoulder Satchel Purses (Black & White)**KURGOOL**$29.34**34 rev6mo ago](https://www.amazon.com/dp/B0GH4KXMY4) [**Purses and Handbags for Women 3Pcs Womens Handbags Fashion PU Leather Tote Shoulder Top Handle Satchel Purse Bags Adjustable Strap Work Satchel with Wallet (white+black)**Tigpoy**$23.24**33 rev6mo ago](https://www.amazon.com/dp/B0GF6L4MQD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vpoofree Clutch Purses for Women Woven Crochet Bag&Cosmetic Bag Dumpling Striped Cloud Purse Evening Handbag Summer Beach (Black white letters clutch purses)**Vpoofree**$18.14**4.3★**▲ 77%**](https://www.amazon.com/dp/B0GQGLM36S) [**Vpoofree Clutch Purses for Women Woven Crochet Bag&Cosmetic Bag Dumpling Striped Cloud Purse Evening Handbag Summer Beach (Black&white summer beach purse for vacation)**Vpoofree**$16.82**4.3★**▲ 77%**](https://www.amazon.com/dp/B0GQGMZ1D3) [**Niyctvr Woven Clutch Purse for Women Striped Summer Woven Clutch Mahjong Tile Bag Dumpling Style Colorful Evening Handbag**Niyctvr**$19.82**4.2★**▲ 73%**](https://www.amazon.com/dp/B0GLY8ZZGF) [**KURGOOL Dual-tone Purse Handbags for Women 3 Zip Compartments Tote Bag Trendy Leather Designer Shoulder Satchel Purses (Black & White)**KURGOOL**$29.34**4.3★**▲ 68%**](https://www.amazon.com/dp/B0GH4KXMY4) [**Purses and Handbags for Women 3Pcs Womens Handbags Fashion PU Leather Tote Shoulder Top Handle Satchel Purse Bags Adjustable Strap Work Satchel with Wallet (white+black)**Tigpoy**$23.24**4.2★**▲ 61%**](https://www.amazon.com/dp/B0GF6L4MQD)
**~~View all trending →~~**
## **What buyers say about black and white purse**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“feels very well made”*
**Size-Overall**17%
*“Just the right size”*
**Color**9%
*“Love the color”*
**Value For Money**7%
*“Worth the purchase”*
**Design-Overall**6%
*“Its constructed well”*
**Shape/Style**5%
*“Love the style”*
**Strap/String Quality**5%
*“The strap is adjustable which I also appreciate”*
**Advertised Vs Actual Product**3%
*“It looks exactly as pictured”*
**Material Quality**3%
*“I also love the material as its easy to wipe down”*
**Durability**2%
*“Seems pretty durable”*
### **What buyers complain about **
**Size-Overall**20%
*“dont fit very well”*
**Value For Money**7%
*“Waste of money”*
**Strap/String Quality**5%
*“Broken strap”*
**Quality-Overall**5%
*“up close it looks a little cheap”*
**Color**4%
*“The white is more like a pink or dirty color”*
**Material Quality**3%
*“the bow is like cheap rubber plastic”*
**Advertised Vs Actual Product**3%
*“Not a pictured”*
**Shape/Style**3%
*“That's not my style at all”*
**Handle Quality**3%
*“the handle is splitting after three weeks”*
**Chain/Key Quality**2%
*“Poor chain strap”*
### **Top return reasons **
**Size-Overall**59%
**Material Quality**8%
**Color**6%
**Quality-Overall**4%
**Advertised Vs Actual Product**4%
**Shape/Style**3%
**Value For Money**2%
**Zipper Quality**2%
**Strap/String Quality**2%
**Length**1%
## **Common questions**
- **Is black and white purse profitable to sell on Amazon United States?**
- The niche generates $77K/yr across 46 tracked products. 5 of 15 products launched in the last 360 days are still selling. 90-day search growth is +13.4%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the black and white purse niche?**
- 34 brands and 39 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in black and white purse?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Strap/String Quality. The return rate is 6.6% — above our launch gate.
- **When does demand for black and white purse peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the black and white purse niche?**
- Listings span $9.58–$82.63; the average listing price is $23.78 (sweet spot $15–$100). The average incumbent carries 1,625 reviews — the moat a new listing must climb.
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